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Welcome to the collaborative economy
Cristóbal Gracia @cristobgracia
cristobalgracia.com
Cristóbal Gracia @cristobgracia
cristobalgracia.com
OuiShare
• What is the Collaborative Economy? !
• Business models of the Collaborative Economy? !• Activity !• Key factors of these platforms !• What are companies doing? !• Challenges and conclusions
Today
What is the collaborative economy?
Cristóbal Gracia @cristobgracia
cristobalgracia.com
Chris Anderson Ex-editor Wired Magazine and “The Long Tail” author.
« The past decade was about finding new collaboration and innovation models on the web. !The next decade will be about applying them to the real world. »
We have learnt online
We are experimenting offline
The Collaborative Economy practices and business models based on trust systems and communities that are transforming the way we live, work and create value.
LEARNINGp2p learning open courses & moocs
PRODUCTION
co-design / co-innovationdigital peer production distributed fabrication (makers)
FINANCE
p2p funding p2p payments p2p insurance compl. currencies
GOVERNANCESWARM
participatory organizations participatory government blockchain / DAO
local food systems
COLLABORATIVE ECONOMY FRAMEWORK V0.1
CONSUMPTION
redistribution product-service on-demand services
Collaborative economy (beta)
Collaborative Consumption (sept. 2010)
Efficiency
Access vs. ownership
6.000 bicicletas
I need I have
Trust
Supply / Demand
Internet
Trust networks
15
mobility
Fuente adaptada: CollaborativeConsumption.com
Evolution of the car market
Fuente adaptada: CollaborativeConsumption.com
Car market evolution - car sharing
Car market evolution - ride sharing
Fuente adaptada: CollaborativeConsumption.com
80€
20€20€20€
20€
19 c
ount
ries
New transportation network✓ 20+M members ✓ 3+M passengers / month
Fuente adaptada: CollaborativeConsumption.com
Urban
Car market evolution - urban ride sharing
Uber
Fuente adaptada: CollaborativeConsumption.com
Urban
Car market evolution - p2p car sharing
✓ 50.000 members ✓ 1.500 cars available
Travel
Peer-to-peer accommodation
Worldwide accommodation network
Positive local economic impact
On the other side…
Home exchange
Local guide experiences
Local private chefs
Retail
Peerby-ending
Second hand markets
✓ 750 pedidos/día ✓ 8 M € en ahorro para compradoras
Peer-to-peer fashion marketplace
Pop-ups marketplace
Mobile
Local food - The food assembly
Peer-to-peer handcrafts
Business model attractive to sellers
Other sectors
Airbnb for X
Directory
http://www.consumocolaborativo.com/directorio-de-proyectos/directorio-de-proyectos-america-latina/
ACTIVITY Choosing 3 initiatives (20’)
Key elements of the CE
Cristóbal Gracia @cristobgracia
cristobalgracia.com
Unlocking idle assets
“There are 100-120 millions of free empty seats daily in Spain”
!!
Vincent Rosso Ex-country manager Blablacar Spain and Portugal
”Collaborative glasses”
Scaling faster than never before
(access) (ownership)
Just in time Just not mine
New efficiency paradigm
(inside) (outside)
Trust between strangers
I need I have
Trust
Supply / Demand
Internet
Internet is the tool
70
Stranger on the street
TRUST LEVELS
4.2
2.2
3.6
3.5
3.8
4.7
Degree of trust given
*From 0 (“do not trust”) a 5 (“trust a lot”)
Neighbour
Facebook contact
Colleagues
Family and friends
D.R.E.A.M.S profile
http://platformed.info/how-to-disrupt-craigslist/
Scaling niches through trust
“The currency of new economy is trust” http://youtu.be/kTqgiF4HmgQ
New currency
Empowered citizens
Work
Buy
Make Use
Share
Supply
Crowd fund
WorkBuy
Traditional roles
New roles
New collaborative citizens
Users demonstrations pro-sharing
How to regulate collaborative citizens rights?
Challenges and general conclusions
Cristóbal Gracia @cristobgracia
cristobalgracia.com
Exponential growth
Organizations from the open and collaborative economy are able to perform […] in a more economic, more transparent and more efficient way…
@JaviCreus!@Pentagrowth
”Platforms are eating the world”
Global revenue from sharing economy
companies like Uber and Airbnb will grow from $15 billion annually today to
$335 billion in 2025.
“The sharing economy is getting very big and very fast” (PWC)
Funding until March 2015
Discrepant voices
Lisa Gansky
”Collaborative Economy companies need to start sharing more value with the people who make them valuable”
Purposeful organizations
New cooperatives?
Distributed networks?
How companies are adopting the collaborative economy?
Cristóbal Gracia @cristobgracia
cristobalgracia.com
Ignoring it (and expect it to go away)
Lobby fights
Sponsoring
Investing or purchasing
Building their own service
How to apply the collaborative mindset to Retail?
3. Estableciendo diálogo con la comunidad
Marketplaces to control second life
Redesigning locations
Using services
Aim for relations and !not just for transactions
Co-creating with users
Thanks.
Cristóbal Gracia @cristobgracia
cristobalgracia.com
