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Argus Insights Discusses with RCR Wireless Editor Martha Degrass on whether Apple or Samsung will fill the most stockings over Holiday 2013. By examining a mix of social media, consumer demand metrics and retail promotions, Argus Insights CEO, John Feland walks through what is driving consumer demand over the holidays.
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Mobile Holiday RoundUp
Page 2© 2013 Argus Insights, Inc. Confidential: Do Not Distribute
Social Tracking of Smartphone Brand Conversations
11/10/1
3
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100000
200000
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500000
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1000000
Apple PhonesBlackberry PhonesHTC PhonesLG PhonesMotorola PhonesNokia PhonesSamsung Phones
Page 3© 2013 Argus Insights, Inc. Confidential: Do Not Distribute
Social Tracking of Smartphone Brand Conversations
11/10/1
3
11/13/1
3
11/16/1
3
11/19/1
3
11/22/1
3
11/25/1
3
11/28/1
3
12/1/1
3
12/4/1
3
12/7/1
3
12/10/1
3
12/13/1
3
12/16/1
3
12/19/1
3
12/22/1
3
12/25/1
30
10000
20000
30000
40000
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60000
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80000
90000
Blackberry PhonesHTC PhonesLG PhonesMotorola PhonesNokia PhonesSamsung Phones
Page 4© 2013 Argus Insights, Inc. Confidential: Do Not Distribute
Normalized Smartphone Social Mentions
11/10/1
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11/13/1
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11/16/1
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11/19/1
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11/22/1
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11/25/1
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11/28/1
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12/1/1
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12/4/1
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12/7/1
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12/10/1
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12/13/1
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12/16/1
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12/19/1
3
12/22/1
3
12/25/1
3-3
-2
-1
0
1
2
3
4
5
6
Apple PhonesBlackberry PhonesHTC PhonesLG PhonesMotorola PhonesNokia PhonesSamsung Phones
Page 5© 2013 Argus Insights, Inc. Confidential: Do Not Distribute
Smartphone Gifting Discussions in Social
11/10/1
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12/1/1
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12/7/1
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12/16/1
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12/19/1
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12/22/1
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12/25/1
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Apple PhonesBlackberry PhonesHTC PhonesLG PhonesMotorola PhonesNokia PhonesSamsung Phones
Page 6© 2013 Argus Insights, Inc. Confidential: Do Not Distribute
Smartphone Gifting Discussions in Social
11/10/1
3
11/13/1
3
11/16/1
3
11/19/1
3
11/22/1
3
11/25/1
3
11/28/1
3
12/1/1
3
12/4/1
3
12/7/1
3
12/10/1
3
12/13/1
3
12/16/1
3
12/19/1
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12/22/1
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12/25/1
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Blackberry PhonesHTC PhonesLG PhonesMotorola PhonesNokia PhonesSamsung Phones
Page 7© 2013 Argus Insights, Inc. Confidential: Do Not Distribute
Normalized mentions of Gifting in Social
11/10/1
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11/13/1
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11/16/1
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11/19/1
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11/22/1
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11/25/1
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12/1/1
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12/4/1
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12/7/1
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12/10/1
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12/13/1
3
12/16/1
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12/19/1
3
12/22/1
3
12/25/1
3-3
-2
-1
0
1
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Apple PhonesBlackberry PhonesHTC PhonesLG PhonesMotorola PhonesNokia PhonesSamsung Phones
Page 8© 2013 Argus Insights, Inc. Confidential: Do Not Distribute
Retailer Social Mentions Over The Holiday Season
11/10/1
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12/10/1
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12/13/1
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12/16/1
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12/19/1
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12/22/1
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30
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AmazonApple RetailAT&TBest BuyStaplesTargetVerizonWalmart
Page 9© 2013 Argus Insights, Inc. Confidential: Do Not Distribute
Normalized Retailer Mentions
11/10/1
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11/13/1
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11/16/1
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11/19/1
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12/4/1
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12/10/1
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12/13/1
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12/16/1
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AmazonApple RetailAT&TBest BuyStaplesTargetVerizonWalmart
Page 10© 2013 Argus Insights, Inc. Confidential: Do Not Distribute
Overall Demand Softened Just Before Holidays
1 4 7 10 13 16 19 22 25 28 31 34 37 40 43 46 490
200
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SamsungBlackBerryNokiaMotorolaLGHTCApple
Page 11© 2013 Argus Insights, Inc. Confidential: Do Not Distribute
New Smartphone Customers Not As Delighted
26 31 36 41 46 510
0.10.20.30.40.50.60.70.80.9
1
233.00
Apple
26 31 36 41 46 510
0.10.20.30.40.50.60.70.80.9
1
94.00HTC
26 31 36 41 46 510
0.10.20.30.40.50.60.70.80.9
1
442.00
Sam
sung
Page 12© 2013 Argus Insights, Inc. Confidential: Do Not Distribute26 31 36 41 46 510
0.10.20.30.40.50.60.70.80.9
1
44.00
Bla
ckB
err
y
26 31 36 41 46 510
0.10.20.30.40.50.60.70.80.9
1
60.00
Moto
rola
26 31 36 41 46 510
0.10.20.30.40.50.60.70.80.9
1
108.00Noki
a
26 31 36 41 46 510
0.10.20.30.40.50.60.70.80.9
1
137.00
LG
New Smartphone Customers Not As Delighted