Skype: A Global Opportunity

eBay Developers Conference 2007

Paul Amery DirectorSkype Developer Program

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Agenda

1. Skype basics2. Skype today3. Skype Developer Program4. Big Five trends5. Developing with Skype: How6. Extras overview and partners7. Upcoming and new

Skype Basics

It’s Simple• All you need is a broadband

Internet connection• Download the Skype

software at www.Skype.com• Plug in your headset

or Skype-certified phone• Find your contacts and press

the green button

Skype Basics

It’s Free• Skype-to-Skype calls

are always free• Chat/Instant Messaging

(up to 50 people)• Conference Calling

(up to five people) • Video Calling• File Transfer (any file, any size,

to any Skype buddy)

Skype Services That Cost a Little

SkypeOut• Pay per minute for long-distance and

international calls to landline phones & mobiles• Buy subscriptions that give unlimited calls

nationwide• Call forwarding to any numberSkypeIn• Buy up to ten telephone numbers

in many countries or local regionsVoicemail• Unlimited ten-minute voicemailsPersonalize Skype• Avatars, ringtones, extras, etc.

Skype Personalization

Skype Voicemail

4.1 6.8 11.519.8

32.944.1

57.274.5

94.6113

136

171

196

0

25

50

75

100

125

150

175

200

225

Q104 Q304 Q105 Q305 Q106 Q306 Q107

Skype—Registered Users (in millions)

Skype has been downloaded half a

billion times

Skype has been downloaded half a

billion times

2003 2004 2005 2006

A Three-year-old Company with a History of Rapid Innovation

• Skype Extras• Click to call with SO from any Web site• Public chats• Enterprise compatibility• Skype Video• Web Presence • Mood messages• Contacts: Import, Tags, Quick Filtering• Redesigned UI• PayPal Auto Top-up• 14 local currencies• Bank transfers in 50 countries• Online and offline payment methods• Administer multiple accounts• Ten-way Conference Calls• Pocket PC Client• Wi-Fi phones• Various Bluetooth, cordless, USB devices• SMS messages• Shared Groups• Skypecasts

SkypeLaunched

SkypeOutLaunched

• SkypeIn Launched• Central Buddy List• Import Contact Wizard• Voicemail to anyone• Call Forwarding• Ring-tones, avatars• Web, Email Toolbars

Skype—more than just a voice call

2007: Extending the Conversation

Skype-certified products and unlimited calling cards in 1,800 US stores

2007: Extending the Conversation

SkypePrimeGlobal expertise marketplace

2007: Extending the Conversation

SkypeFindShare business recommendations (100k+ listings)

2007: Extending the Conversation

Send Money…with PayPalover Skype

How Skype Enriches My Own Conversation

Skype Developer Program

• Drive evolving platform of API's, SDK’s• Rapid route to market and monetisation

for ISV and developers• Technical enabling services: support,

certification, docs, roadmap• Evangelism and education• Larger partner platform technical consulting

SDP Serve 4500+ Developers

Partner Relations TeamPaul Director of SDPLester Platform Partner ManagerAnts Partner RelationshipsCaitlin Gallery EditorNew Hire DevZone Editor

Technical Services TeamWolli API and Tech Services TeamMirje Developer SupportKristo Software CertificationAvo Technical Docs

1. Opportunity to monetize2. Extras Manager launched Dec 2006, v3.03. 13 million+ downloaded Extras 4. Rapid, clear route to market

5. New, dedicated Games channel for developers6. New monthly newsletter, better comms

7. Dedicated Partner Relationship Manager8. Dedicated Platform Integration Manager

9. More events and awareness (Journals, Skype Nights)10. Professional Technical Services

(paid certification, support)

What We’ve Been Doing Since Last DevCon

What Our Partners Say Revenue, Downloads, User Base

“Our relationship has enabled Unyteto acquire a broad international customer base that now reaches 30 countries”

“Four-fold new revenue increase”

“From 1,000 to 1 million downloads a month”

Developer Trends

Global Trends: “The Age of Participation”

*Mashups

Mobile

Voice 2.0 and GeoWeb

Unified Contacts

Community

* Source: www.programmableweb.com/mashups

Concept to Cash

Developing with Skype

(1) Skype Distributed (2) ‘Skype Inside’

Office Toolbar Outlook Toolbar

Web ButtonsSkype4COM, Skype4Java

Skype CTI Connector 2.0 (Salesforce)

1 2 3

Skype Distributed: Route to Market

Windows (Extras)Flash (Extras)JavaWeb/COMLinux

MobileThird-party/ own solution

PlatformGamesProductivityCommunityPersonalisationSharingBusiness MoviesMobileThird-party/ Enterprise

Target/Market

Enga

ge a

nd

Inte

grat

e

Get

Ena

bled

Go

to M

arke

t

Extras Overview & Demo

Extras Update

• Integrate, license and distribute your application to massive Skypeuser base

• Promoted inside the client • Varying promotional levels• Voted most popular feature

when released in v3.0 by users• 21M downloads since Dec ’06• 70 Extras available

So How Does it Work?

Click

Popular Extras: A Closer Look…

SDP Partner Demo

Newly Announced: Games Channel

• Dedicated channel for games developers

• New APIs for games (scoreboard)

• Channel services: Marketing, DRM and Billing

• Managed by Easybits for Skypewww.developer.skype.com/gamesdev

Upcoming & Next Steps

So What’s Upcoming in 2007?

1) Extras for Windows– Showcase Directory and CD– Wider blogger review of pre-published Extras (good marketing)

2) Platform– Platform “Unconference”—partner input and requirements– Dedicated Platform Manager—deeper integration projects– Build up Mac and Mobile developer channels and apps– Explore potential for more Open Source and Mashups

3) Partner Relations– Dedicated PRM, regular planning and review. Dedicated contact.– Approved Skype Developer logo and partner pack—roadmaps and rich data– Showcase Directory/CD—your solutions

4) Education, Recruitment and Events– More Skype Nights—geek event– Tokyo event—end of September – Looking into Skype Technical Press

What Do We Need More of From You?

1) Community and Conversation enhancers– Complementing and extending the basics—voice and chat– Simple-to-use is the key

2) Games– Casual gaming, 10mb max, two-player

3) Business and SME Productivity– Officeand Outlook bridges– 30%+ of Skype users are SME and business users– Unified communications

4) Mashups– The universe on your desktop

5) “Skype inside”– Platform leadership—the voice of the ‘net– Enterprise enabling

Engage Today

1) Signup for the Skype Developer Newsletter https://developer.skype.com/NewsletterSubscribe

2) Download Publishing Studio for Extrashttps://developer.skype.com/Download

3) Browse the Galleryhttps://extras.skype.com/

4) API bespoke biz dev queriesbizdev.api@skype.net

5) General partner inquirieswww.skype.com/feedback/partner/

Q&AContact information:

Paul Amerypaul.amery@skype.net

Questions?To learn more, visitpages.ebay.com/devcon/

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