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Social Media
Merci!
Felix Blackburn
Objectifsj• Tour de table
Why: responsibility or opportunityy p y pp y• responsibility
– Control the message– Listen & learn– Listen & learn
Why: responsibility or opportunityy p y pp y• opportunity
– Word of mouth extension– Accessible for all business sizes and budget– Accessible for all business sizes and budget– Simple to use
Video introduction
Overview• http://pennystocks.la/internet‐in‐real‐time/
Why social mediay• 72% of tablet owners buy online• 36% of shoppers search on their phone• 78% of consumers use social media to interact with
icompanies• 61% of global online users are using the internet for
shoppingshopping • 70% of mobile searches for products or services will
result in a saleresult in a sale
Case study: Starbucksy
Starbucks• Proactive business developmentdevelopment
Starbucks
Case study: Obamay
Case study: Eviany
Best tweet of 2013• Superbowl power outage
Which Social Media
Who goes?g• Age: 18‐29: 83%, 30‐49: 70%, 50‐64: 51%• Urban: 67%, rural: 61%M 60% 69% *• Man: 60%, women: 69% *
Stats• 1 190 000 000 users on Facebook• If Facebook was a country it would be #3
» After China and India» After China and India
• Only email and search engines are used more f tl th i l t ki t lfrequently than social networking tools.
Old vs. New• Old • New
– Yellow pages– Newspapers
– Google adwords– Web sites– Newspapers
– Direct mail– Web sites– Mass Email
– Broadcasting – Social media
Content is king!
3 rules of online marketingg1. Google2. Email3 S i l di3. Social media
Search Engine Optimizationg p
Search Engine Optimizationg p
Email marketingg
What is social media?
The simplest way to think about Social Media is a word of mouth recommendation system on steroids! Never underestimate the power of social media marketing.
Social media?
Major Minor
TwitterPinterest
LinkedInFlicker
Google +
Foursquare
Social media vocabularyy• Facebook Page • Lead conversion• Like• Post
• Analytics• PPC
• Share• Edgerank
• Daily Active User• B2b vs. h2h
• Landing page
Facebook• Daily active users (DAUs) were 728 million on average for September 2013 an increase of 25% year overfor September 2013, an increase of 25% year‐over‐year.
• Monthly active users (MAUs) were 1.19 billion as of y ( )September 30, 2013, an increase of 18% year‐over‐year.M bil MAU 874 illi f S b 30• Mobile MAUs were 874 million as of September 30, 2013, an increase of 45% year‐over‐year. Mobile DAUs were 507 million on average for September 2013.were 507 million on average for September 2013.
Facebook• Individuals have accounts• Business have pages30 illi ll b i• 30 million small business pages
Post – Share• Post: original content created, share to distribute
Post – Share ‐ Like• Business page share organic reach is 5‐10%
Like• Like is the entry level, the lowest value• Some are fake!
Competitive insightp g• “Pages to watch”• keep an eye on what competitors are doing
Facebook $$$$$$• Free pages• Professional design $design $
• Increase reach with $$
Google+g• Useful for Google
d tproducts:– Search– Maps
Youtube• 2nd in search engine• Owned by 100 h l d d i t• 100 hours uploaded per minute
Youtube• Music video attracts youth• Low cost OK!
16 9 illi i• 16.9 million views
Youtube• Use it to do demos• Educate customersSh t t i• Show customer stories
• Post on other sites
Pinterest, Instagram and Foursquare, g q• Pinterest
ll– 70 million users– 80% women2 5 billion monthly– 2.5 billion monthly page views
– Online scrapbookingOnline scrapbooking– Pinterest has amazing search capabilities
Pinterest search tool
Pinterest, Instagram and Foursquare, g q
• Instagramm– Photo app– 90 million monthly– 90 million monthly usersO d b– Owned by Facebook
Pinterest, Instagram and Foursquare, g q
• Instagramm
Pinterest and Foursquareq• Foursquare
– mobile geolocation
Pinterest and Foursquareq• Foursquare
– mobile geolocation app– Businesses can– Businesses can create ‘specials’
LinkedIn• LinkedIn is a business‐oriented social networking service
• Personal brandingPersonal branding for career managementmanagement
LinkedIn• Your personal branding on google
• A must for business• A must for business owners
LinkedIn• Your personal branding on google
Key featuresy• Goal is to convert customers to advocates• Two‐wayE d ti• Earned over time
• Relationshipp• analytics
Intro to analyticsy• Measure progress• Adapt strategyS t• Segment
Summaryy• Inbound vs. outbound• Analyze & set goalsT t• Test
• Measure• Adjust strategy
