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Creating jobs for the youth through selfemployment TUESDAY 24 TH May 2011

Sougha

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Creating jobs for the youth through self-­employment.This presentation looks at the Heritage of Artisan in the UAE and discusses the social change and the impact it has had on the Artisans.It also looks at the statistics of education level and the unemployment levels in the UAE and their co-relation .

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Creating jobs for the youth through self-­employment

TUESDAY 24TH May 2011

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Who is your favorite person from history?Why do you admire them?

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Open Diversity, 24th May 2011

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Open Diversity, 24th May 2011

The Hunt

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Open Diversity, 24th May 2011

Economic development & way of life

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Open Diversity, 24th May 2011

Started with threads

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Open Diversity, 24th May 2011

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Open Diversity, 24th May 2011

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Open Diversity, 24th May 2011

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Open Diversity, 24th May 2011

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Open Diversity, 24th May 2011

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Open Diversity, 24th May 2011

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Open Diversity, 24th May 2011

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Open Diversity, 24th May 2011

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Open Diversity, 24th May 2011

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Open Diversity, 24th May 2011

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Open Diversity, 24th May 2011

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Open Diversity, 24th May 2011

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Open Diversity, 24th May 2011

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Open Diversity, 24th May 2011

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BeforeHeritage is revived through

employment with GWU or ADACH

Artisans can only make money through government donations

Government can only help by giving financial aids

You need to know someone to get a booth in an exhibition

You need to know someone to benefit from government initiatives

Only Emiratis buy Emirati products because they understand it, and the

best buyers are the Sheikhs

AfterHeritage is revived through product

adaptation to market

Artisans are entrepreneurs who can make money depending on the quality

of their product

Government develops the skills of artisans to help them reach their

potential

You need to have a genuine product to get a booth and make good sales

You need to have a strong will to improve to benefit from gov. initiatives

It is the mission of every Emirati to educate and spread the treasures of

our national identity.

Open Diversity, 24th May 2011

Social Change

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Open Diversity, 24th May 2011

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SOUGHA Artisan & socio-economic conditions

from a sample of 31 professional artisans

31Average age

53(33 to 77)

Moubdiaa

7

Average no. of children

8

6 own a farm2 own commercial space

12 benefit (1000Dh to 3000Dh

every 3 months)

Fisherman, baladia, health authority, school guard, drilling co.

Illiterate, 10

Primary, 7

Secondary, 14

Husband working

16%

devorced3%

unmarried3%

widow23%

Husband retired55%

Open Diversity, 24th May 2011

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Open Diversity, 24th May 2011

Success Factors

No social sacrifices

Partnership spirit

Virtual incubation

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Bridging gaps through

social marketing

Family advocacy through

better self-esteem

The market sees no wasta

Cultural perception of a small business

Bringing avr. age down

through new designs

Open Diversity, 24th May 2011

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Open Diversity, 24th May 2011

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0%

10%

20%

30%

40%

50%

60%

70%

80%

90%

100%

Abu DhabiDubaiSharjahAjmanUAQRAKFujairahUAE

University

Secondary

Primary

Illiterate

0

5

10

15

20

25

Abu DhabiDubaiSharjahAjmanUAQRAKFujairahUAE

Female

Male

UAE Unemployment Statistics 2009

Open Diversity, 24th May 2011

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Perceived Causes of Emirati Youth Unemployment

Few opportunities and high aspirations (gender gap in attitude to un-employment)

Lack of Wasta

Social expectations/family obligations making private sector unattractive

Education system, especially secondary schools do not equip students for University and/or workplace

Financial security from family and no family pressure

Study by The International Council on Security and Development, Feb 2010

Open Diversity, 24th May 2011

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Lack of job opportunity

Lack of commitment,

motivation and awarness

Lack of experiencePrecense of foreigners

Salary expectations

Lack of wasta

Job expectations

Unballance between university and job

skills

Work hours expectations

Family commitment Lack of skillsLack of guidance Negative

perception of

employees towards emiraties

Study by The International Council on Security and Development, Feb 2010Sample size: 310 Emirati youth (16-25) 149 Male and 161 Female)

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Study by The International Council on Security and Development, Feb 2010

Open Diversity, 24th May 2011

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Open Diversity, 24th May 2011

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Open Diversity, 24th May 2011

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Open Diversity, 24th May 2011