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Titel presentatie [Naam, organisatienaam]
Touring Day – Food Innovation Tour
Agrifood Capital and Grow
Campus
1
WELCOME
We harvest the future!The secrets of a triple helix Triple helix: a strong basis
Entrepreneurhip 3.0. ZLTO: Southern Agriculture andHorticulture Organisation
ZLTO: a farmers’ association
Total members
2015
A broad range of farming sectors A node in clusters and networksNCB Ontwikkeling: our investment company
2
The modern world of ZLTO Facts & figures agri & food Added value agri & food
Added value2014
(millions of euros)
21st Century of agriculture New businesses for farmers
Livelihood
Care
Water
Environment
Biodiversity
Recreation
Experience
Innovation
Energy
Food
Farm(ers) services
Farmers provide a solution! Contemporary representation Future farming: smart & socialinnovation by cross-overs
3
Future Farming | Healthy Living
Connecting society and environmentConnecting technology and design
Environment
Health EnergyGood food BiomassGreen city Sun
Wind
Nature StayBiodiversity Recreation
Landscape RelaxationWater quality Leisure
Society
Care FoodCare farms Community gardenSmart food City farming
Freshlabs
Education Local food
School children Employees Culture
DesignLivelihoodCooperations
Social farmingAgriHightech, design
Precision farmingRoboticsRemote sensingTracking & tracing
GrowtechLED-lightning
Glass houses
Food chainsLogistics, marketing
New conceptsSustainabilityDistribution
Market conceptsPackaging
New productsChemicals, energy
Bioeconomy
AgrobiotechBreedingCoating
Seeds
Life scienceFunctional foodGreen medicines
Smart farming
Plant specific
treatment for H2O, N,
P, etc.
Data interexchangable
through farm cloudIntegration of sensors,
data en techniques
Precision agriculture in 5-10 years
Group to individual
levelHousing to group levelMore on individuals
Lifestock farming in 5-10 years Entrepreneurs in the middle
Know-
ledge
Network Money
Co-operative roots Our co-operative approach Agri coops: clusters in thevertical food supply chain
4
Wellknown branches at our family tree
Current branches at ourfamily tree
VION BMC
VNK TOM
ZLTO: engine of innovation
Chesbrough: open innovation Open innovation principlesClosed innovation Open innovation
The smart people in the field work for us.
Not all the smart people work for us, so owe must find and tap into the knowledge and expertise of bright individuals outside our company.
To profit from R&D, we must discover it, develop it, and ship it ourselves.
External R&D can create significant value: internal R&D is needed to claim some portion of that value.
If we discover it ourselves, we will get it to the market first.
We don’t have to originate the research to profit from it.
The company that gets an innovation to the market first will win.
Building a better business model is better than getting to the market first.
If we create the most and the best ideas in the industry, we will win.
If we make the best use of internal and external ideas, we will win.
We should control our intellectual property (IP) so that our competitors don’t profit from our ideas
We should profit from others’ use of our IP, and we should buy others’ IP whenever it advances our business model.
Open innovation system
ChallengeCo-operative competion: open innovation and competetiveadvantage in one?
Triple Helix: a strong basis Our ambition
One of the
leadingEU
regions in agrifood
5
Our Strategic Board: triple helix Our economic & socially driven goals
Healthy Food Smart Food Circulair Food
Our unique starting pointFrom Farm to Fork: 7.000 companies • 51.000 jobs •
Amsterdam
Rotterdam
Eindhoven
Smart specialisation & connected clusters Our Strategy: open-innovation ecosystem Our Program Portfolio
Excellent
employment market
High-impact
innovationsStrong
entrepreneurship
Resilient
environment
Inspiring platform
Active Government
strategy ideation network, lobby
(co-) funding
launchingcustomer
createconditions
Challenge
Proximity effects inside the box: better involvement of civilians and small
SME’s?
Triple helix: a strong basis
6
INITIATED BY:
DOOR TOM VAN DE SCHOOT, 1 OKTOBER 2015
Founders:
Founders:INITIATED BY:
DOOR TOM VAN DE SCHOOT, 1 OKTOBER 2015
Founders:
Founders:
Heineken
Gruyter fabriekBrabant Water
Freshmarket
Brabanthallen
exhibition center
Avans University A.S.
MBO Green
HAS University
Appl. Sciences
ZLTO
Jeroen Bosch Hospital Koning Willem I College
WIL Research
Anova Seafood
PlantLab
Benier
GEA
Agrifood Plaza
Graduateschool
Datasciences
Jamfabriek
Kaserne Agrifood Capital
TramkadeSligroPali Group
Den BoschDen Bosch
• 13th largest city in the Netherlands;
• Central on the A2-corridor, the economic centralaxis
of NL
• 7th railway station of the Netherlands, 23 mln pass /
yr.
• 6 universitieswithin 1 hour
• 5th city in touristic visitorsa year
• 4th city in ‘quality of life-ranking’ Netherlands
• 2012 chosen ‘economic most vital city of Netherlands’
Location
agrifoodincubator
Shared facilities
- 5 pilot factories
- Labs & machines
26.000 students
- 2 Universities of Applied Sciences
- Graduateschool Datasciences
- 3 community colleges
Real estate
- 4 incubators
- Rental opportunities
Entrepreneurs
- campus-community
- Regional network
Technology
- Retail & marketing
- Smart Agrifood
- Connection to the consumer
Funding
- Grants
- Loans
- Investment funds
Knowledge institutes
Grow Campus
Agrifood incubator
What is Grow Campus?
Focus: future food
Smart agrifood
• High tech solutions in farming
• ICT-solutions in the agrifood-chain
• Smart production models
• Traceability
Retail & Marketing
• Datadriven businessmodels
• New distribution technologies
• New packaging & food design technologies
• New marketing technologies
Connection to the consumer
• Consumer driven product development
• Market acceptance research
• Short production chains
Grow Campus
Test facilities
• 5 pilot factories
• Labs & machines
• Short production runs
• Cost-effective
What is Grow Campus?
The Ecosystem
Coaching
Loans & investment capital
Business Development grants
Incubators
Innovation Networks
HAS University of Applied Sciences:
800 graduates / yr
Focus Areas:
• Food Technology
• Food Design
• Food Marketing
• Green Health
• Applied Biology
• Location Intelligence
• Smart Farming
• Biobased economy
• Horticulture
• Food & Agribusiness
• Environmental Studies
• Animal Care
Facilities:
• Centres of Expertise
• Lectureships
• Test facilities
• Bachelor & Master courses
• Research Projects
• Innovation Events
Avans University of Applied Sciences:
2000 graduates / yr
Focus Areas:
• Business Administration
• Biology
• Chemical Technology
• Health
• Environmental Sciences
• Business IT
• Law
• Business Creation
• Electronics
• Safety
• Financial Management
Facilities:
• Centres of Expertise
• Lectureships
• Bachelor & Master
• Courses
• Research Projects
• Innovation Events
7
3 Community colleges:
3.000 graduates / yr
Focus Areas:
• Economics
• Mechatronics & Industrial Processing
• Catering industry & Food Quality
• Agrotechnology
• Applied biology
Facilities:
• Pilot production
• Testing
• Internships
Graduate School Data Sciences &
Entrepreneurship
• Graduateschool for Data sciences &
Enterpreneurship
• Opening september 2016
• Founders: Universitiesof Eindhoven & Tilburg
• 1500 – 2000 students;
• Research programs co-founded by 50 leading
companies
• Connected: 50 leading industrial companies
Grow Campus
Open innovation events
• Yearly Dutch Agrifood Week http://dutchagrifoodweek.nl/
• Food Experience
http://www.hasfoodexperience.nl/default.aspx
• HAS Year Event http://www.hasyearevent.nl/
• Innovation in a Week http://www.iiaw.nl/home/
• Technology for Agrifood Congress
http://mikrocentrum.nl/evenementen/themabijeenkomste
n/technology-for-agrifood/
• Full calendar at: http://www.growcampus.nl/agenda/
Challenge
Absorption capacity:
how to utilize and present the knowledge
of students, teachers and professionals to
our business community?
Clusters: a strong basis for growth in agrifood
Entrepreunerial strength
Cooperative competion:
open innovation and competitiveness in one?
Knowledge catalyst
Absorption capacity: how to utilize and
present the knowledge of students, teachers
and professionals to our business community?
Governemental guidance
Proximity effects inside the box:
involvement of civilians and small SME’s?