Think Simple Live Loud: Peter Fisk in Istanbul 2013

@geniusworks

[email protected]

Fast

Relentless

Exponential

Disruptive

Change

Unpredictable

Unreal

Complex

Complex

Crazy

Volatile

Volatile

Vibrant

Challenge

Challenge

Opportunity

Analytics

Analytics

to

Advocacy

Big data

Big data

and

Biotech

Collaborative

Collaborative

to

Contagious

Frozen Yogurt

Frozen Yogurt

and

Flying Cars

Istanbul

Istanbul

to

Indonesia

Mobile

Mobile

and

Millenials

Real-time

Real-time

and

Relevant

Ambitious.

Ambitious.

Confused.

Ambitious.

Confused.

Excited.

Ambitious.

Confused.

Excited.

Tired.

Ambitious.

Confused.

Excited.

Tired.

Hopeful.

Individual.

Individual.

Demanding.

Individual.

Demanding.

Frustrated.

Individual.

Demanding.

Frustrated.

Promiscuous.

Individual.

Demanding.

Frustrated.

Promiscuous.

Global.

Where are we going?

Where are we going?

Why am I here?

How can I do more?

How can I do more?

How can we do better?

What matters most?

Complex

markets

Complex

markets

Incrediible change

New opportunities

worldchanging

opportunities

23andme

Complex

markets

Complex

marketsFocus

Complex

marketsFocus

create your space

Define your purpose

Complex

marketsFocus

Complex

marketsFocus Simplify

Complex


Simple is not easy

Less is more

Complex


Complex

marketsFocus Simplify Resonate

Complex


Bolder brands

Real and relevant

Building communities Celebrate journeys Moments of happiness

Real beauty Creative children Express your style

Care for the outdoors Inspire every athlete* Add sparkle

Complex


Complex


Complex

marketsFocus Simplify Resonate Amplify

Complex


Complex


Make more of less

Inspire and enable

Complex


Complex

marketsFocus Simplify Resonate Amplify Impact

Complex


People pay more

More Tell others

Complex


Complex


Winning

businessImpact

Make life better

10 times not 10%

Complex


Winning

businessImpact

Complex


Winning

businessImpact

Think simple

Live loud

In a world of complexity

In a world of complexity

simplicity stands out

Clarity instead of confusion

Clarity instead of confusion

Decision instead of doubt

“Simple is harder

than complex …

… You have to get your

thinking clean

But if you can …

… you can move mountains”

Focus

Less is More

Focus on fewer but better


opportunities


opportunities

customers


opportunities

customers

products


opportunities

customers

products

ideas

Don’t be average

Don’t be average

Be better

Find your brand’s purpose

Insightful and inspiring


Simple and human


Simple and human

Magical

Resonate

Create your own space

in the world

Be real and relevant

Be innovative and inspiring

Be bold and brilliant

Topical

Topical

Relevant

Topical

Relevant

Contagious

Amplify

More impact

DRAMATIC

“Don’t be afraid

to give up the good

“Don’t be afraid

to give up the good

… and go for the great”

Life is really simple

but we make it complicated

Reach for the stars

Live life

Live loud

@geniusworks

[email protected]

theGeniusWorks.com

GeniusIstanbul.com

Economy & Finance

Think Simple Live Loud: Peter Fisk in Istanbul 2013