United Capital commissioned a survey of 1,000 adult women and found that as a woman’s affluence increased, so did her high standards, her time pressures and her frustration with female-specfic services. Finally, we discovered what women’s financial lives look like in the context of their entire lives. Read the full research report.

About This Research

Known in the industry as ‘the confidence gap’, financial firms interpret it as lower confidence among women. In fact, while men evidence overconfidence, it takes more for a woman to feel confident because her standards are far higher, not because she lacks confidence.

Linked to their high standards, women feel like they have to do everything themselves. When basic needs are met, women don’t feel cash poor, they feel time poor. The financial industry assumes the opposite, making it more difficult for women to engage with financial service providers.