May, 2016

The 25th most valuable brand in Brazil .

Source:

Company: integrated business platform

Synergies:

bargaining power

cost reduction

cross selling

� 14,037 cars� 172 locations in Brazil� 70 locations in South America� 32 employees

� 47.3% sold to final consumer� 78 stores� 48 cities� 995 employees

� 68,901 cars� +5.7 million clients� 323 locations� 4,719 employees

� 32,228 cars� 859 clients� 386 employees

Based on the 1Q16 2

Car Rental Fleet Rental

SeminovosFranchising

This integrated business platform gives Localiza flexibility and superior performance.

Raisingmoney Buying

cars

Renting Cars SellingCars

Cash to renew the fleet or pay debt

$

Profitability comes from rental divisions

Competitive advantages

$

3

42 years of experience in managing assets and gener ating value.

Competitive advantages: raising money

Global Scale

National Scale

As of April, 2016.

BBB- FitchBa2 Moody’sBB+ S&P

Baa1 Moody ´sBBB+ S&P

B1 Moody ´sB+ S&P

Ba3 Moody ´sBB- S&PBB- Fitch

brAA+ S&P Aa2.br Moody’sAAA(bra) Fitch

brA+ S&PA+ (bra) Fitch

brA S&P A- (bra) Fitch

brAA- S&P AA- (bra) Fitch

A(bra) Fitch

4

Investment grade: lower spreads and longer tenors

Source: Bloomberg and companies website

Raisingmoney Buying

cars

Renting Cars SellingCars

$

Localiza raises money with better conditions then i ts competitors.

5

Competitive advantages: buying cars

Number of cars purchased – 2015

* Includes Franchising.

68,319 37,444

19,357 13,068

Localiza Movida Unidas Locamerica

*

Source: each company website and ANFAVEA

Localiza’s share in the internal sales of themajor OEMs - 2015

4.2%

Raisingmoney Buying

cars

Renting Cars SellingCars

$

Localiza buys cars with better conditions due to th e volume of purchases.

7,600

75,919

Purchase antecipation of Dec/14

Raisingmoney Buying

cars

Renting Cars SellingCars

361

13467 94

Localiza Unidas Hertz Movida

6

Competitive advantages: renting cars

Brand Brazilian distribution

# of

bra

nche

s#

of c

ities

Source: Each company website on 04/28/2016, 1Q16 Ea rnings Release for Localiza and 4Q15 Earnings Relea se for Movida, Unidas and Hertz

452

100

196

156

Localiza Competitors

495

$

The Company is present in 180 cities where the othe r largest networks do not operate.

Raisingmoney Buying

cars

Renting Cars SellingCars

7

Localiza Express®

Self-service that provides fast

service, reducing queues and

scalability to service.

Localiza Way®New platform to offer

value-added services

Mobile ChecklistMore quality, control and agility

in providing cars for rental

Fast CheckoutMore operational productivity

and agility in returning the cars

after rental

Connected ShuttleOptimization of

customer shuttle service

at airports

Anti fraud

Taylor-made solution for

fraud prevention in car

rentals

Competitive advantages: Innovation

$

Constant innovations allow maintenance of the premi um service.

“In a scale from 0 (zero) to 10, how much would you recommend Localiza to a friend orcolleague?”

Competitive advantages: Client satisfaction

80.7%

*Range of Net Promoter Scores (NPS) Across Industries in USA

*Source:Temkin Group Q3 2015 Consumer benchmark Survey

% of Promoters % de Detractors

Score between 9 and 10 = 85.6% Score between 0 and 6 = 4.6%

YTD December/2015

Satisfaction Index: NPS – Net Promoter Score

Localiza: 1st place in the category Car rental.

8

Raisingmoney Buying

cars

Renting Cars SellingCars

$

Low High

NPS Avg. NPS

As of December, 2015.

9

Integrated technology solution that

increases competitive intelligence

and leverages productivity gains.

CONNECTED FLEETIntegrated mobile solution to

fleet rental services for drivers

and contract manager.

MOBILE SOLUTIONRapid diagnosis and friendly

vision of the fleet by the

customer.

ONLINE FLEET RENTAL

Competitive advantages: Innovation

Raisingmoney Buying

cars

Renting Cars SellingCars

$

Differentiated offer with higher added value to the customer.

Raisingmoney Buying

cars

Renting Cars SellingCars

10

Sales to final consumer

Competitive advantages: selling cars

Buffer: additional fleet during peaks of demand

Information/mobility: Ipad for Salesmen

• Support sale

• Access to the database

• Customer registration

• Agility in car sales

$

Sales center: 20k incoming calls per month with 55% visits to stores scheduled.

Distribution channel: 200 cities and 1,900 customer s.

11

Net Revenues (R$ million)

# Daily Rentals (thousands)

Car Rental

802.2 980.7 1,093.7 1,163.5 1,284.4 1,258.0

310.1 339.7

2010 2011 2012 2013 2014 2015 1Q15 1Q16

10,734 12,794 13,749 14,242 15,416 15,566

3,812 4,242

2010 2011 2012 2013 2014 2015 1Q15 1Q16

Volume growth of 11.3% even in an adverse macro sce nario

361.1455.0

535.7 575.9 571.9 608.5

148.9 158.4

2010 2011 2012 2013 2014 2015 1Q15 1Q16

8,0449,603 10,601 10,844 10,363 10,901

2,746 2,746

2010 2011 2012 2013 2014 2015 1Q15 1Q16

12

Net Revenues (R$ million)

# Daily Rentals (thousands)

Fleet Rental

0.0%

6.4% increase in net revenues due to higher average renta l rate

1,175.3 1,450.0 1,646.7 1,758.9 1,874.0 1,883.1 463.1 502.4

1,321.9 1,468.1 1,520.0 1,747.3 2,018.2 2,044.9

543.9 544.6

2,497.2 2,918.1 3,166.7

3,506.2 3,892.2 3,928.0

1,007.0 1,047.0

2010 2011 2012 2013 2014 2015 1Q15 1Q16

Consolidated net revenuesR$ million

Rental Used car sales

14

Consolidated EBITDA R$ million

649.5821.3 875.6 916.5 969.8 934.8

245.0 258.4

2010 2011 2012 2013 2014 2015 1Q15 1Q16

(*)From 2012 on, accessories and freight of new car s have been accounted directly in the cost line, im pacting EBITDA but reducing depreciation costs.(**) It considers the new appropriation criteria of the overhead, which is also appropriated to Semino vos.

Divisions 2010* 2011* 2012 2013 2014** 2015 1Q15 1Q16

Car Rental 45.3% 46.9% 40.9% 36.8% 38.7% 31.8% 34.4% 34.5%

Fleet Rental 68.0% 68.6% 66.4% 65.5% 60.0% 62.2% 59.3% 64.5%

Rental Consolidated 52.3% 53.8% 49.3% 46.5% 45.3% 41.7% 42. 5% 44.1%

Used Car Sales 2.6% 2.8% 4.2% 5.7% 6.0% 7.3% 8.8% 6.8%

EBITDA increased R$13.4 million in the 1Q16 x 1Q15

15

*2012 EBIT was impacted by R$144.5 million of additional dep reciation related to IPI (sales tax) reduction.

Consolidated EBIT R$ million

Divisions 2010 2011 2012 2013 2014 2015 1Q15 1Q16

Car Rental 38.5% 38.8% 23.7% 32.8% 36.2% 34.3% 38.7% 35.6%

Fleet Rental 46.2% 45.6% 36.9% 45.1% 44.3% 48.9% 43.3% 50.3%

Consolidated 41.0% 41.1% 28.3% 37.1% 38.8% 39.1% 40.2% 40.3%

EBIT grew R$16.2 million in 1Q16 x 1Q15

482.1595.7

465.8

652.1726.7 735.5

186.3 202.5

2010 2011 2012 2013 2014 2015 1Q15 1Q16

610.3*

250.5 291.6

240.9

384.3 410.6 402.4

100.3 103.0

2010 2011 2012 2013 2014 2015 1Q15 1Q16

16

* Pro forma 2012 net income excluding additional depreciation related to the IPI tax reduction, net of income tax.

Consolidated net incomeR$ million

336.3*

Reconciliation EBITDA x Net income 2010 2011 2012 2013 2 014 2015 1Q15 1Q16 Var. R$ Var. %

Consolidated EBITDA 649.5 821.3 875.6 916.5 969.8 934.8 245.0 258.4 13.4 5.5%

Cars depreciation (146.3) (201.5) (232.4) (229.0) (207.4) (163.6) (49.9) (46.3) 3.6 -7.2%

Cars additional depreciation – IPI effect - - (144.5) - - - - - - -

Other property depreciation and amortization (21.1) ( 24.1) (32.9) (35.4) (35.7) (35.7) (8.8) (9.6) (0.8) 9.1%

Financial expenses, net (130.1) (179.0) (138.7) (110.6) (151.1) (202.7) (48.0) (67.7) (19.7) 41.0%

Income tax and social contribution (101.5) (125.1) (13 5.3) (157.2) (165.0) (130.4) (38.0) (31.8) 6.2 -16.3%

Income tax and social contribution – IPI effect - - 49. 1 - - - - - - -

Net income of the period 250.5 291.6 240.9 384.3 410.6 402.4 100.3 103.0 2.7 2.7%

Net income increased 2.7% despite the R$19.7 millio n increase in financial expenses

17

Debt maturity profile (principal)R$ million

Comfortable debt profile and strong cash position

As of March 31, 2016

264.1 468.6

252.6 619.5

770.0 672.5

2016 2017 2018 2019 2020 2021Cash

1,610.8

2016

1,604.8

2010 2011 2012 2013 2014 2015

Net Income 250.5 291.6 240.9 384.3 410.6 402.4

EPS 1.18 1.38 1.14 1.81 1.94 1.90

Dividends per share 0.27 0.26 0.43 1.52 0.48 0.74

EPS X DPS

Performance Rent3 x Ibovespa

0

100,000

200,000

300,000

400,000

500,000

600,000

700,000

800,000

900,000

1,000,000

0

5

10

15

20

25

30

35

40

45

50

Pre

ço -

R$

RENT3 X IBOVESPA

RENT3 IBOVESPA RENT3 Vol ação 23/05/05 - 30/04/16

804%

123%

20

Localiza Level I ADR

�Ticker Symbol: LZRFY

�CUSIP: 53956W300

�ISIN: US53956W3007

�Ratio: 1 Common Share : 1 ADR

�Exchange: OTC

�Depositary bank: Deutsche Bank Trust Company Americ as

�ADR broker helpline: +1 212 250 9100 (New York)

+44 207 547 6500 (London)

�E-mail: adr@db.com

�ADR website: www.adr.db.com

�Depositary bank’s local custodian: Banco Bradesco S/ A, Brazil

21

Disclaimer

Website: www.localiza.com/ir E-mail: ri@localiza.co m Phone: 55 31 3247-7024

Roberto MendesCFO and IR

Nora LanariHead of IR

Eugênio MattarCEO

The material presented is a presentation of general backgro und information about LOCALIZA as of the date of the presenta tion. It is information in summaryform and does not purport to be complete. It is not intended to be relied upon as advice to potential investors. No represen tation or warranty, express orimplied, is made concerning, and no reliance should be place d on, the accuracy, fairness, or completeness of the informa tion presented herein.

This presentation contains statements that are forward-lo oking within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of theSecurities Exchange Act of 1934. Such forward-looking stat ements are only projections and are not guarantees of future performance. Investors are cautionedthat any such forward-looking statements are and will be, as the case may be, subject to many risks, uncertainties and fac tors relating to the operations andbusiness environments of LOCALIZA and its subsidiaries tha t may cause the actual results of the companies to be material ly different from any future resultsexpressed or implied in such forward-looking statements.

Although LOCALIZA believes that the expectations and assum ptions reflected in the forward-looking statements are rea sonable based on informationcurrently available to LOCALIZA’s management, LOCALIZA ca nnot guarantee future results or events. LOCALIZA expressl y disclaims a duty to update any ofthe forward-looking statement.

Securities may not be offered or sold in the United States unl ess they are registered or exempt from registration under th e Securities Act of 1933.

This presentation does not constitute an offer, invitation or solicitation of an offer to subscribe to or purchase any securities. Neither this presentation nor anythingcontained herein shall form the basis of any contract or commitment whatsoever.

Maria Carolina CostaIR Manager

Mariana CampolinaIR Manager