Upload
nbiagiojr
View
1.870
Download
1
Embed Size (px)
DESCRIPTION
Citation preview
FY07 Winning with IO FY07 Winning with IO DayDay
Achieve your goals with IOAchieve your goals with IOModule 2: Getting Strategic with Infrastructure Optimization
2.2
Getting Strategic with Infrastructure Optimization
Workshop’s agendaWorkshop’s agenda9:00 to 9:15
Raising expectations
1. Welcome & Introduction(15 minutes)
9:15 to 10:30Understanding IO
Messaging & Value
2. Getting strategic with IO
(30 minutes)
3. Optimizing your customer infrastructure
(30 minutes)
4. IO Execution Process Overview
(15 minutes)
Break(15’)
10:30 to 15:00IO Execution Process
5. Profiling & Discovery(30 minutes)
6. Analyzing results & identifying potential
opportunities(60 minutes)
7. Preparing a preliminary IO Account
Plan (30 minutes)
Lunch(45’)
8. Preparing an IO customer briefing (30
minutes)
Break(15’)
9. Delivering an IO customer briefing – Role
Play (45 minutes)
15:00 to 16:00Understanding the next
steps (Opportunity Management) & the
local strategy
11. Local Call to Action: how to engage with
Microsoft? (15 minutes)
12. Objection Handling (15 minutes)
16:00 to 16:15Providing comments &
feedback
13. Wrap up & conclusions
(15 minutes)
Interactive session
Lecturing session
10. Next steps: Managing IO opportunities (30 minutes)
2.3
Getting Strategic with Infrastructure Optimization
Getting Strategic with IO
What is Infrastructure Optimization?
Why is it important to my customer?
What is the IO strategy for 2007?
What is in it for you?
What is Infrastructure Optimization?
Why is it important to my customer?
What is the IO strategy for 2007?
What is in it for you?
2.4
Getting Strategic with Infrastructure Optimization
Customer challengeCustomer challenge
Help me improve IT economicsComplexity is a killer – I don’t need more overlapping, unintegrated point solutions – I need solutions that fit in the big picture, long-termHarness technology to drive more automation and help me reduce my labor costs
Help me improve my agilitySupport virtualization of computing assets, and give me the tools to operate infrastructure more like a utilityHelp me shift fixed IT costs to variable
Help me improve my quality of serviceHelp me be more responsive to business needs by providing policy-based management of my assetsGovernance is a killer – I need help managing how infrastructure is used to deliver real business services
Don’t just sell me technologies – provide me with tools to evolve and improve my overall infrastructure
2.5
Getting Strategic with Infrastructure Optimization
CIO Top 10 Priorities 2006
State of the CIO 2006 www.cio.com/state
2.6
Getting Strategic with Infrastructure Optimization
Linking IT to Business Linking IT to Business PerformancePerformance
Isolating the impact of all IT functions on Productivity shows that IT Infrastructure is a key determinant of superior productivity
Information technology fuels
profitable revenue growth
Source: Enterprise IT Capabilities and Business Performance, Marco Iansiti, David Sarnoff Professor of Business Administration, Harvard Business School George Favaloro, Principal, Keystone Strategy, Inc-March 2006
Companies in the top 25% of IT capability grew revenue 6.8% faster per year than their peers in the bottom 25% of IT capability
Robust IT infrastructure is a
key driver of productivity and
growth
The firms in the top 25% of IT capability enjoy 23% higher revenue per employee than their peers in the bottom 25% of IT capability
Managers in firms that are supported by better information systems have significantly better insight into, and control over, key dimensions of their business
Information technology gives managers more
insight and control
Firms with better IT have more productive employees
2.7
Getting Strategic with Infrastructure Optimization
What Is Infrastructure Optimization?What Is Infrastructure Optimization?
Four-stage model to describe levels of infrastructure efficiency (basic to dynamic) across infrastructure
Core model based on industry analyst efforts, MIT Center for
Information Systems Research (CISR), and Microsoft experienceHighly successful with enterprise customers over the last yearIn pilot with midsize customers and partnersInfrastructure Optimization extended to encompass business productivity and application platform infrastructures
The model:Consists of capability descriptions across the continuum (technology agnostic)Includes people, process, and technology
Key benefits of the model:Helps customers solve the 70/30 problem (i.e. manage complexity, achieve agility) Drives lower total cost of ownership (TCO) for IT infrastructureHelps center the customer conversation on a blueprint for infrastructure success and realize the value of IT investmentsMaps the technology roadmap to the customer’s needsHelps increase security and lower riskHelps drive infrastructure as a strategic asset
It’s the Microsoft glue for our people-ready business message and Microsoft solutions
Optimize your Applications Platform
Infrastructure
Optimize your Business
Productivity Infrastructure
Optimize & Secure your Core
Infrastructure
2.8
Getting Strategic with Infrastructure Optimization
Business ProductivityOptimization
Core InfrastructureOptimization
Application PlatformOptimization
2.9
Getting Strategic with Infrastructure Optimization
Microsoft approachMicrosoft approachMicrosoft Infrastructure Optimization is based on:
2An Infrastructure Optimization Model based on Industry standards:
Real TimeInfrastructure
Architecture MaturityModel
FY06 Microsoft Infrastructure Optimization Model:
1A methodology to support : a. IO Assessment: As-is maturity levelb. Infrastructure Optimization Plan: To-be
matunity levelc. Core Infrastructure, Business Productivity &
Applications Infrastructure capability gapsd. Process optimization
Cost Cost Center Center
UncoordinateUncoordinated, manuald, manual
InfrastructureInfrastructureKnowledge Knowledge
not captured not captured
More More Efficient Efficient
Cost CenterCost Center
Managed IT Managed IT Infrastructure Infrastructure
with limitedwith limited automation automation
and and knowledge knowledge
capturecapture
Managed and Managed and consolidated consolidated
ITIT
InfrastructureInfrastructurewith with
extensive extensive Automation, Automation, knowledge knowledge
captured and captured and re-usedre-used
Fully Fully automated automated
management, management, dynamic dynamic resource resource Usage , Usage ,
business business linked SLA’s. linked SLA’s. Knowledge Knowledge
capture capture automated automated
and use and use automatedautomated
Business Business EnablerEnabler
StrategiStrategic Assetc Asset
FY07 Microsoft Infrastructure Optimization Capabilities:
2.10
Getting Strategic with Infrastructure Optimization
Infrastructure Optimization ModelInfrastructure Optimization Model
Cost Cost Center Center
Uncoordinated, manual
infrastructure;
knowledge not captured
More More Efficient Efficient
Cost CenterCost Center
Managed ITinfrastructurewith limitedautomation
and knowledge
capture
Managed andconsolidated
ITinfrastructur
ewith
extensiveautomation; knowledge
captured and
re-used
Fully automated
management;
dynamic resourceusage;
business-linked servicelevel
agreements (SLAs);
knowledge capture and
useautomated
Business Business EnablerEnabler
Strategic Strategic AssetAsset
2.11
Getting Strategic with Infrastructure Optimization
FY07 Infrastructure Optimization FY07 Infrastructure Optimization CapabilitiesCapabilities
2.12
Getting Strategic with Infrastructure Optimization
12
Summary: What is IO?
Technology sequencing framework
Maps IT to business needs
Cost reduction, security & efficiency gains
Backed by analysts
Guidance and best practices
Discovery process uncovers opportunities
Application Platform Infrastructure
Optimization Model
Business Productivity Infrastructure
Optimization Model
CoreInfrastructure
Optimization Model
2.13
Getting Strategic with Infrastructure Optimization
Getting Strategic with IO
What is Infrastructure Optimization?
Why is it important to my customer?
What is the IO strategy for 2007?
How is in it for you?
What is Infrastructure Optimization?
Why is it important to my customer?
What is the IO strategy for 2007?
How is in it for you?
2.14
Getting Strategic with Infrastructure Optimization
20032003 2008+2008+19971997 20002000 20062006
Infrastructure Costs
19941994Client ServerClient Server
Solution SilosSolution SilosN - Tier Dynamic SystemsDynamic Systems
Service OrientationService Orientation
IT Complexity and CostIT Complexity and Cost
Interoperability Costs
$$ Management Costs
Inflection Inflection PointPoint
IT economics Not IT featuresMitigate risk
Reduce cost of changeImprove Quality of Service
2.15
Getting Strategic with Infrastructure Optimization
Benefits of Infrastructure Benefits of Infrastructure Optimization?Optimization?Helps customers solve the 70/30 problem (i.e. manage complexity, achieve agility) Drives lower total cost of ownership (TCO) for IT infrastructure
Helps center the customer conversation on a blueprint for infrastructure success and realize the value of IT investments
Maps the technology roadmap to the customer’s needs
Helps increase security and lower risk
Helps drive infrastructure as a strategic asset
2.16
Getting Strategic with Infrastructure Optimization
Why Leaders Reap BenefitsWhy Leaders Reap Benefits1. Lower IT Operating Costs
1) Giga: Implementing Enterprise Architecture [yields] 20% savings in annual IT operating budget
2) Gartner: Architecture can provide savings of 10% to 20% of infrastructure costs
3) Giga: Penalty of 10% of project cost and 25% of project elapsed time with non-standard technology architecture
2. Strategic Agility1) Gartner: Enterprise IT Architecture yields 30% improvement in ability to
deal with changing external drivers2) MIT: Correlation between top performers with high capability IT
infrastructure and standards
3. Increased Productivity 1) Forrester: 40% productivity gap between leaders and laggards in IT
investment
2.17
Getting Strategic with Infrastructure Optimization
Getting Strategic with IO
What is Infrastructure Optimization?
Why is it important to my customer?
What is the IO strategy for 2007?
What is in it for you?
What is Infrastructure Optimization?
Why is it important to my customer?
What is the IO strategy for 2007?
What is in it for you?
2.18
Getting Strategic with Infrastructure Optimization
Evolution of Microsoft’s Infrastructure Evolution of Microsoft’s Infrastructure Optimization approachOptimization approach
Evolve to Customer Campaigns:
Five campaigns target business decision makers and focus on driving business growth.
Three campaigns target IT decision makers and focus on reducing cost and infrastructure complexity and risk through infrastructure optimization:
Optimize & secure your Core InfrastructureOptimize your Business Productivity InfrastructureOptimize yout Application Platform Infrastructure
FY05 GTMSDesktop Deployment Initiative
Learnings
FY06 GTMS Infrastructure Optimization Initiative
Learnings
FY07 People Ready BusinessAnd Customer Campaigns
2.19
Getting Strategic with Infrastructure Optimization
Customer Campaign Model Capabilities & Levels Products
Basic Standardized Advanced Dynamic
Optimize your Application Platform Infrastructure
(App Plat Infra Campaign)(APIO)
Application Platform Infrastructure
Optimization Model(AP IOM)
User Experience
• Visual Studio• Expression• BizTalk• SQL
Development
SOA & Business Process
Data Management
Business Intelligence
Basic Standardized Rationalized Dynamic
Optimize your Business Productivity Infrastructure
(Biz Productivity Infra Campaign)(BPIO)
Business Productivity Infrastructure
Optimization Model
(BP IOM)
Business Intelligence• LCS• Exchange• SharePoint• Office
Enterprise Content Management
Communications & Collaboration
Optimize & Secure your Core Infrastructure
(Core Infra Campaign)(Core IO)
Core Infrastructure
Optimization Model(Core IOM)
Security & Networking
• Windows Server• Windows Client• Windows Device• Security• Management
Identity & Access Management
Desktop, Device & Server Management
Data Protection & Recovery
IT and Security Process
FY07 Infrastructure Optimization
2.20
Getting Strategic with Infrastructure Optimization
Getting Strategic with IO
What is Infrastructure Optimization?
Why is it important to my customer?
What is the IO strategy for 2007?
What is in it for you?
What is Infrastructure Optimization?
Why is it important to my customer?
What is the IO strategy for 2007?
What is in it for you?
2.21
Getting Strategic with Infrastructure Optimization
Learnings from FY06: Where Our Learnings from FY06: Where Our Customers Are TodayCustomers Are Today(Core Infrastructure Optimization)(Core Infrastructure Optimization)
Source: MS EPG Profiling as of May 22nd 2006 - 7,989 accounts profiled (All Subsidiaries including US) Source: MS EPG Profiling as of May 22nd 2006 - 7,989 accounts profiled (All Subsidiaries including US)
2.22
Getting Strategic with Infrastructure Optimization
22
70%
52%
84%
76%
83%
78%
58%
56%
39%
38%
41%
40%
53%
34%
13%
45%
GroupPolicies
Win XPwith SP2
Monitoring Servers
Automated Tracking HW & SW
Manual App Comp
Manual Reference
VPN orTerminal Svcs
Secure Network
Connection
BackupSolution All
Servers
19%
36%
15%
9%
22%
12%
16%
Central Provisioning
Patch Mgmt Servers
Automated App Comp
Monitoring Desktop
Firewall Desktop &
Servers
Secure Wireless
Backup Servers & Desktops
65%
13%
12%
7%
7%
Directory Federation
Automated Reference
Capacity Analyzer
Quarantine
Secure Domain Isolation
StandardizedBasic DynamicRationalized
ActiveDirectory
AutomatedPatch Mgmt
Solution
Antivirus Desktops
BackupSolution Critical
Servers
Central Firewall
Basic Networking
Services
Standard Images
Results of FY06 Account Discovery:Core Infrastructure Optimization
Percentage indicatesachieving capability
Source: MS EPG Profiling as of May 8, 2006 - 7,989 accounts profiled (All Subsidiaries including US)
2.23
Getting Strategic with Infrastructure Optimization
How to leverage Infrastructure How to leverage Infrastructure Optimization?Optimization?
We deliver products/services thatHelp you evolve (rather than rip/replace) your infrastructureHelp you achieve your strategic goalsProvide measurable and rapid ROI (agility, cost, service quality)
We can help IT become more important, engaged and proactive with business
The Infrastructure Optimization Models can be used as a blueprint to show1. What is possible2. Where the customer is today3. What they could/should be doing, and what effect it would
have4. How your product/service fits in
The vendor that helps the customer execute their strategy will win business;
The vendor that helps the customer build their strategy will be in the driver’s seat
2.24
Getting Strategic with Infrastructure Optimization
Core Infrastructure Optimization Planned Engagements Core Infrastructure Optimization Planned Engagements @ BMW@ BMW Top Themes Current Situation Plan / Status
Outcome
(Goal)MS Rev. BMW
Sponsor
1Desktop Deployment & Mgt
BMW currently faces several major issues with their deployment process and the standard XP image called „E-Client“: 8GB large, is recreated 2x annually, has serious Integration & App Compat issues, & requires constant manual intervention.
-Automated DT Image Deployment & Management- Redesign current BMW Imaging Process- Consolidation of images from 7 to 1- Improve SW install & provisioning process, workflow, & ESS- Improved App Compat testing- SMS as primary image deploy platform (rich usage)- Reduce BMW Support Cost
ZTD / BDD PILOT (SP2 or Vista.
adapted to BMW processes)
-Ensure EA renewal,-Reduce Support calls from BMW to reduce MS investment- SMS
Schindler, VP FZ-3
Krieger, (FZ 3x)
Fangmeier (FZ 3x)
Madertaner (FZ 3x)
Klein (FZ 3x)
Smuda (FZ1x)
2 Identity & Access Mgt
Bus App Authentication is built on Sun iPlanet. Enterprise User Mgt is based on Siemens DirX. AD plays a limited role. Mail services run poorly due to poor identity & process integration.
- Enterprise User Management
o MIIS Role-Based User Provisioning
o LDAP & Unix Consolidation
o AD-based Password Policy
o Single Account per User- Federation for extranet, B2B, & WebSSO scenarios
Proof of Concept – PoC
(based on BMWs Dir/App
Environment & Human Workflow
Processes)
-Ensure EA renewal,-MIIS, SQL and Biztalk Lic.
Grabmeyer (FZ1x)
Jodl (FZ3x)
3Security, Networking & Monitoring
After a very successful SMI engagement at BMW, we have the challenge to push our security technologies and best practices at BMW. Today we face problems with monitoring, patch management beyond Windows XP, Server Monitoring and Network Separation
Security-Machine Certificates with MS PKI- Patch Management w/ SMS- Rights Managmenet Services- SP2 FW via SP2 or Vista
Monitoring: MOM Deployment & Rollout, Tivoli Migration
Networking:- VPN Quarantine w/ WinSvrR2- IPSec-based Network Segmentation
Proof of Concept – PoC
(based on selected topics)
-MOM and RMS Lic
Kage (CSO, FZ-S)
Dr. Robl (FZ-S)
Reisig (FZ3x)
Grabmeyer (FZ1x)
4 Backup & Restore
Central file storage services are based on NetApp.
Windows-based storage is limited to very small configs with non-critical usage (1GB limit per server). Lack of best practices or enterprise (MSA) approach to Windows Storage. No centralized backup of branch office file servers.
- Establish and Enterprise Service around Windows-based File Storage- Increase Windows File Server Usage w/ FRSv2 & DPM
o Branch Office & Central Data Center
o As second source to NetApp
Arch Design Session
MTC
-Increase Windows Server penetration regarding Storage-Storage Server and DPM Lic.
Smuda (FZ1x)
2.25
Getting Strategic with Infrastructure Optimization
Infrastructure Optimization Provides a Infrastructure Optimization Provides a Unified View, Unified View, Common Lens for Customer, Partner and Microsoft teamsCommon Lens for Customer, Partner and Microsoft teams
Provides ATU, STU, PTU and
Services coordinated
execution based on One Plan
Provides Customer a way
to bridge gap between Business
and IT
Allows ATU have the same
conversation with Business, IT and
Purchasing
Core Infrastructure
Business Productivity
App Platform
Provides Partners with a common
way to be in synch with
Microsoft and the customer agenda
2.26
Getting Strategic with Infrastructure Optimization
Why focus on IO?Why focus on IO?
Services Revenue Software (Licenses) and Hardware Revenue
Long term customer relationship
2.27
Getting Strategic with Infrastructure Optimization
Group Discussion and FeedbackGroup Discussion and FeedbackAssume that you only have five minutes with your customer and you need to explain the following:
What is Infrastructure Optimization?
What is the value of IO to their organization?
Rules:15 minutes to prepare
Max 5 minutes deliveryper group