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Presentation on why social media is the perfect fit for credit unions to get their word out, for the CU Association of Colorado's Open Thinking Summit held on 10/8/09 in Golden CO.
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Service Measures
On-Brand ServiceOn-Brand Marketing
Financial Measures
Balanced Scorecard–Reinforce the Brand
Live the Brand!
©2005 EverythingCU.com and Denise Wymore
BRINGING YOUR CU INTO
WORLD 2.0
Morriss Partee
1 - Name2 - Title3 - CU Name4 - What you hope to get out of today
WE ARE MORE
NEEDED AND
RELEVANT
THAN EVER
HOW IGOT HERE
HOW YOUGOT HERE
SOCIALMEDIA
COMMUNITYENGAGEMENT
WEB 1.0
STATIC PAGES
WEB 2.0 = SITES OR ONLINE COMMUNITIES WHERE PEOPLE
COMMUNICATE, SHARE AND/OR INTERACT
SOCIAL MEDIA/NETWORKING SITES
WORLD 2.0:I can get
• ANY information about• ANYthing, ANY place,
ANY one, or ANY businessat ANY TIME.
(oh, and I can’t get lost, either)
GOOD NEWS!Now is our time to shine
• Democratically controlled• Open, honest• Authentic• Local• A solid deal!
100 YEARS AGO
What never worked for us
Word of Mouth
Countries by Population
1. China 1,337 m2. India 1,162 m3. United States 306 m4. Facebook 300 m5. Indonesia 230 m
Facebook Members
0
25
50
75
100
Jan 04 July 04 Jan 05 July 05 Jan 06 July 06 Jan 07 July 07 Jan 08 Aug 08Members
52 million
Founded
1 mil
HighSchools
Regions
CoverFast Company
100 million
56% of online American consumers* feel a stronger connection and that they are better served by a company when they can interact with them in a social media environment.
-Cone Business Study, Sept. 2008
http://www.coneinc.com/content1182
*60% of Americans currently use social media.
craigslist
SOCIAL MEDIA IS NOT A MARKETING THANGIT’S EVERYONE’S THANG
BLOCKED? WTH?
What should I do now?
CU social media case studiesCommon Wealth CU, Alberta, Young & FreeVancity CU, Vancouver, Change EverythingVerity CU, Seattle, We are V blogCarolina Postal CU, NC, I love my hooptyUFirst FCU, Albany, The BoardcastTDECU, Houston, Y&F TexasMembers CU, NC, What are you saving for?Maine State CU, Augusta, Flickr photo contestSouth Carolina FCU, Charleston, Y&F SCVantage CU, St. Louis, Twitter Banking
Results:
$179,000 in unpaid traditional media coverage
2,000,000+ impressions
2,736 new Y&F accounts$3,982,000 deposits into Y&F accounts
What it is: Community blog to make Vancouver and BC a better place to live
Results: Featured coverage in local media, including TV and newspaper
Increased loyalty among members
Reinforces triple-bottom line of the CU
New members joining Verity CU cite their
blog as the reason three times
more frequently than
direct mail.
Shari StormVP Marketing
Verity CUSeattle WA
MemberNote
MemberNote29% 41-5528% 25-4023% 56+
11% 18-24
Twitter BankingVantage CU
St. Louis, MOhttp://www.myvcu.com
Blogging the Corporate CUMELTDOWN
http://unrealizedlosses.blogspot.com
TIME TO JUMP IN!
Join/Participate in
YOUR
online community:
www.EverythingCU.com
Social Media/Networking
Morriss ParteeChief Experience Officer
EverythingCU.com
[email protected]·535·0621
http://everythingcu.wordpress.comFriend me on EverythingCU, Facebook, Twitter, LinkedIn
Today’s slides are on Slideshare.net
