Key Financial Ratio Comparison

Susan

Key Financial Ratios

The Stock prices

….conclusion

• Overall, from the Key Financial Ratio table, we can see that Yahoo’s data is getting worse than before.

• The extreme difference of Google and Yahoo’s condition can be seen on RoE, RoA, Current Ratio, and Earnings per Share.

• By seeing the Profit Margin and Earnings per Share of 2007, we know that Google is now much more profitable than Yahoo.

• The chart above also shows that Google’s stock price has climbed up high since 2005. Meanwhile Yahoo’s has climbed down since then.

• So, on which stock are you going to invest?

• Is Yahoo going to recover soon in the future?

….conclusion