1. USERS / Hsien-Hui TangDITL RESEARCH & STUDIO / NTUST DESIGN Dept.drhhtang@drhhtang.net & blog.drhhtang.net

2. REAL USERS 3. INNOVATION 4. 5. THE COMPLEXITY OF USERS THE ELDERLY AS EXAMPLE 6. 20069.9% 203020% 5165 7. 40 50 3 70 6070 8. - 9. 10. HOW TO PICK UP MOBILE PHONE FOR THE ELDERLY 11. THOUGHTLESS ACTS / 12. PAIN 13. IMAGINE & REALITYSTICK 14. MOBILE PHONE FOR ELDERLY 15. UNIVERSAL DESIGN 16. UNIVERSAL DESIGN FOR EXTREME USERS LEADS TO BENEFITS OF GENERAL USERS 17. IS IPOD/IPHONE A UD PRODUCT ? 18. PRECIOUSLY WHO CANNOT USE IPOD 19. INCLUSIVE DESIGN 20. IS IPAD A INCLUSIVE DESIGN ? 21. THE FIRST YEAR OF IPAD 22. DESIGN THINKING OF GENERAL USERS LEADS TO BENEFITS OF EXTREME USERS 23. WHAT IS SIRI FOR ? THE DIFFICULT PART IS ? 24. APPLE ENTERPRISE iMac Home MacBook Work iPhone iPad communication, music, personal digital assistant ebooks, photo sharing Apple TV iCloud broadcasting, media+ SIRI - connect all 25. CONCLUSIONS thecomplexity of userstheimportance of real observationdesign focusfor General Users Leads to Benets of Extreme Userson design thinking, User Experience & Ecology 26. DESIGN THINKING / Hsien-Hui TangDITL RESEARCH & STUDIO / NTUST DESIGN Dept.drhhtang@drhhtang.net & blog.drhhtang.net 27. TRADITIONAL DEFINITION OF DESIGN Arts Business Engineering 28. BASIC ELEMENTS OF PRODUCTS 29. CORE CONCEPT Users, user-centered, user Distinguish Reallyconcept design & practical designmake prots / Business Viability Connect Socialexperienceto industryimpact, contributing to society 30. DESIGN THINKING HumanCentered Design ProductDesign, Interaction Design, Service Design Multi-DisciplineCollaboration / Not only designers User-Centered PrototypingDesign Approaches 31. HUMAN-CENTERED DESIGN 32. SERVICE DESIGN 33. IDEO + PRADA 34. HOSPITAL 35. WARNACO 36. INTERACTION DESIGN 37. PRODUCT DESIGN 38. IDEO + KANYA 39. USERS NEEDS IN DAILY LIFE VacuumFanHand Dryerlousy suctionbladesstill wetbagsdangerous for kidswaste paperslterbuffetingnoise 40. DYSON DC 22 41. DC 24 42. DYSON AIRBLADE 43. MULTIDISCIPLINARY COLLABORATION 44. MULTIDISCIPLINARY VeryImportant Issue for future education Insight IPto the power of Id Smart Ascenter Livinga person Da Vinci T- Type of person (Dyson)- Shaped person (IDEO) 45. ITRI + DESIGN Engineering Use iFGroups invites designers to joinadvanced technology invented in ITRIDesign AwardAdvanced StudiesX 3 46. ROLLABLE SCALES Pressuresensor + electric drive air pump 47. DONUTS SCALES 48. USERS PROBLEM Designers Reduce StillJobthe size of scales to 5 cmnurses ask for portable scales basketbaby scales is not convenience Technologyfrom Center of Measurement ITRI 49. ITRIS JOB 50. DIFFICULTY 51. USER-CENTER DESIGN APPROACH 52. DESIGNERLY WAYS OF THINKING Observation Empathy Insights 53. WHO PRODUCED THE FIRST CORDLESS STEAM IRON? 54. OBSERVE USERS, SOLVE THE PROBLEM 55. NO KIDS FISHING ANY MORE 56. IDEO FISHING REEL COMBO FOR KIDS 57. CUSTOMER JOURNEY MAPtimetimetimetimetimeWHODesign event eventeventeventevent 58. INSPIRATION FROM OBSERVATION 59. IDEO METHOD CARDS 60. IDEO 61. A USER-CENTERED INSPECTION Verysimple idea but not many companies have done it well Fromusers point of view, we can predict the future of a product and even the OBM company AccumulatingKnowledge 62. INSPECTION BY USERS & DESIGNERS BenqJoybee 125 IF Award Excellent HighMusic QualityQuality Fashion Design UsabilityProblem 63. PROTOTYPING 64. 5127 PROTOTYPES IN 5 YEARS 65. IDEATION USING SKETCHES 66. IDEATION USING PROTOTYPE 67. UNDERSTAND UX BY CASES / Hsien-Hui TangDITL RESEARCH & STUDIO / NTUST DESIGN Dept.drhhtang@drhhtang.net & blog.drhhtang.net 68. WHERE IS DESIGN ? WHAT HAS BEEN DESIGNED ? 69. INTERFACE &INTERACTIONuser 70. THE BORDER OF DESIGN Theborder of design has been expanded, so trying different areas is more important than your major. Yourfrom. Beabilities distribution map is more important than which department you graduatea T-type designer not a i-type designer. 71. THE MEANING OF UX 72. (ISO 9241-210) 73. USER EXPERIENCE DESIGN (UXD) IS DESIGNING ANY ASPECT OF A USER'S EXPERIENCE WITH A GIVEN SYSTEM, INCLUDING THE INTERFACE, GRAPHICS, INDUSTRIAL DESIGN, PHYSICAL INTERACTION, AND THE MANUAL. IN MOST CASES, USER EXPERIENCE DESIGN FULLY ENCOMPASSES HCI DESIGN, AND EXTENDS IT BY ADDRESSING ALL ASPECTS OF A PRODUCT OR SERVICE AS PERCEIVED BY USERS. 74. THE IMPORTANCE OF USER EXPERIENCE / Hsien-Hui TangDITL RESEARCH & STUDIO / NTUST DESIGN Dept.drhhtang@drhhtang.net & blog.drhhtang.net 75. APPLE EMPIRE 2006-2011 Prot AppleDevice OthersAppleOthers10%20%80%90% 76. Japan U.S.iPhone4South Korea OtherProtCapturing Valuein Global Networks: Apple iPad and iPhoneKraemerTaiwan apple1% 2% 1% 5% 33%59% 77. JAPAN PRODUCT INDUSTRY CanonCamera, Panasonic DVD, Sony TV, / SONY LCD LED TV2005 78. PHILIP KOTLER MARKETING 3.0Marketing 1.0Marketing 2.0Marketing 3.0ManufactureUser-centeredValue / Spiritual / UXUsefulUsableDesirableWalkman / CD PlayerVarious CD PlayeriPod 79. PERSONAL MUSIC PLAYER FOR MARKET 1.0 Walkman 20years ago AllHardware manufactured in japan Veryfew software Easyto follow 80. PERSONAL MUSIC PLAYER FOR MARKETING 3.0 Appleipod video 70%hardware by japan 30%software by u.S. PlusiTunes music authorization Hardto follow Costprice u.s. 143 81. 82. OS PLUS HARDWARE MS SURFACE & Google NEXUS 83. TAIWAN IT INDUSTRY 84. Major UX Platforms 85. 86. THE MEANING OF UX 87. (ISO 9241-210) 88. DIGITAL MUSIC PLAYERS 89. UX ECO-SYSTEM 90. DO YOU RECOGNIZE THIS? 91. WHAT ABOUT THIS? 92. CREATIVE PRODUCT - IPOD Cheapest Fastest Enjoyway to store musicTransferring Methodmusic anywhere any time HD Firewire iPod Easyto manage and organize all your music iTune Yourwill never forget to bring tunes you like HD Sharewith other music loversSize Internet 93. Connect & AttractAdvocateExtend & RetainOrientInteract 94. Connect & Attract & Orient Apple Store Interact iPod Extend & Retain iTUNE & playlists, mail, calendar, photos Advocate iPOD 95. Buyingstoringsharinglisteningorganizing 96. Buying iStore Listening iPod Organizing iTune Sharing Ping Storing Save physical places 97. TOTAL EXPERIENCE 98. ECO-SYSTEMBuying storingsharinglisteningorganizing 99. THE MEANINGS & USER EXPERIENCE OF IPHONE FOR A USER 100. BuyListenOrganizeFanMobileStoreSeamless Music Enjoyment X Digital Music PlayerFBFacetimeMobile PhonePortable Game DevicePersonal GameNavigatorPersonal Digital AssistantsBrief Relaxation X NewsSkypeTotal Communication XiPhone Social GameLINEDigital Information Sync X FBTwitteriCloudMailAddress BooksCalendar 101. WALKMAN/ CD PLAYER NOKIA DIGITAL NDS CARCAMERANAVIGATION PortableGPS 102. WHY IPOD CASES ARE SO EXPENSIVE ? 75 195265265115 55 26595 103. Telecommunicationscompany Programmer International Design EveryBillingtheir own OS, keyboard, mouse, monitor, .......... digital devices TV, Watch, Mobile Navigation 104. UX & COMERCIAL 105. APPLE QUIZ Do You TheKnow the CPU Speeds of iPhone Series ?Main Selling Point iPhone4, iPhone 4S iPod, iPod Which2, the New iPodCompany Design Their Own Mouses and Keyboards They AreExperts in UX Innovation, So They Can Create Prots in Marketing 3.0. 106. APPLE COMMERCIALS QUIZ SellingPoint of the iPhone 4 Commercial ? 107. A COMMERCIAL IS THE EXTENSION OF COOPERATION SPIRIT 108. USER EXPERIENCE & INNOVATION / Hsien-Hui TangDITL RESEARCH & STUDIO / NTUST DESIGN Dept.drhhtang@drhhtang.net & blog.drhhtang.net 109. THREE INNOVATIONS & UX 110. MARKET-DRIVEN USER-CENTERED INCREMENTAL UX INNOVATION 111. User-center Innovation Drive Through Convenience Teens & Kids 112. MCDONALDS 1940McDonalds Bros San Bernardino BBQ 1950family customers (mom take a break) SpeedeeService System Standardizedmins , 68 c1.6 oz , 1/1000 inch , 38 kids friendly Down......syndrome User-center ServiceInnovationDesign 113. HOW TO IMPROVE THE UX OF CITIZEN 114. DESIGN DRIVEN INNOVATION OF MEANING 115. Meaning Innovation Physical Features Story Behind UX Behind 116. WHAT JUICY SALIF TELLS US ABOUT DESIGN Meaning Physical Story UXInnovationFeaturesBehindBehind 117. THE FUTURE MEANING OF LIVING IN TAIPEI 118. DISRUPTIVE TECHNOLOGY-DRIVEN INNOVATION 119. A DAY OF THE GLASS 120. WHAT IS THE CORE TECHNOLOGY WE CAN USE TO IMPROVE CITIZENS LIVES / IBON 121. THREE KINDS OF INNOVATION ARE RELATED TO UX.