Embed Size (px)
Citation preview
Ha Noi - 201203-05-2012, London Cafe
Lê Văn Giáp
Founder & CEO: SharePlus Corp
Founder : ViMarket.vnChợ ứng dụng Android chuyên nghiệp
Founder : VietAndroid.comCộng đồng Android lớn nhất Việt Nam
[email protected] giaplv_master_it giaplee
Local Mobile Market
Thị trường di động trong nước
Xu hướng – Cơ hội – Kiếm tiền?
~45mil Number of mobile users
accounted for ~ 45% of the population (90 mils)
3G strong growth
19 million people are using mobile internet (788 mil on 2015 – forcecast)
Android: 2.18%IPhone iOS: 0.46%Java OS: 0.6%
Smartphone trends
Tablet trends
Mobile payment
Barriers payment(is a barrier but is too an opportunity)
20.000 tỷ đồng (2014)
(VINASA)
Digital Content
Challenges (Thách thức)
Còn non trẻ (Young market) Cạnh tranh khốc liệt (Fierce competition) Chưa có nhiều sản phẩm tốt để bán (Not many good products to sell) Tỉ lệ ăn chia với telcos (SMS, Wapcharging) còn cao (Rate divided by the telco is high) Thói quen dùng Free (Free habits)
Từ thị trường (From market):
Challenges (Thách thức)
Cần công nghệ tốt để cạnh tranh – Need better technology to compete Giải pháp thanh toán- Payment solution Bảo mật - security Hệ thống thống kê, báo cáo, phân tích - Statistics, reports, analysis system
Về Giải pháp (Solutions):
How to make money ?
Android
iOS
JavaMe
W.Phone7
Choose OS?
small survey on dantri.com.vn
How to make money ?
Paid App, Game
Mobile Ad
Free + IAP
Outsource
Build Store
1
2
3
4
5
What app, game to sell ?
Average revenue per category of Android applications
Game, App
MASS VAS
Product Model
Keep user always stay
Advertising-supported Revenue Models(on web, in app)
Fee-for-transaction Revenue Models
Web Catalog Revenue Model
Fee-for-service Revenue Models
Revenue Model
IAP Model
Android Billing
Amazon 1-click
App store’s In-App purchases (IAP)
In – App purchases
AIDA ?(can apply for all case)
Attention(look, like, download )
Interest(try and feel)
Desire(great, need more…)
Action(buy item, other)
You
money
Users
Visi
t app
, web
(sto
re)
Store
Attend
Download
Try & Interest & Desire
Buy
Item 1 Item 2 Item 3 Item 4 Item 5Others
AIDA
A successful model IAP
Great game on iOS, Android of GluMobile
Feature Image
Need a picture to illustrate the impressive attention to users
Mobile Ads statics
Some Mobile Ads providers
Local payment gateway
Local Content Maker
End userLocal CPs/sub
Local Dev
ViMarket
eWallet
SMS,Wapcharging(Viettel, Mobi, Vina)
Local Telcos
Flexible, easy
available
Local market Business Model Standard
If you want make a similar then let clone it or best to cooperate with me ([email protected])
Thank you for listening !
Wish you success
