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10 tips for setting up an [online] fashion retail business

10 tips for setting up an online fashion retail business

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If you are looking to set up and online retail business, these 10 tips will help you know what you need to do, to build your online brand.

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Page 1: 10 tips for setting up an online fashion retail business

10 tips for setting up an [online] fashion retail

business

Page 2: 10 tips for setting up an online fashion retail business

CEO gloople [@wvrknight]

Page 3: 10 tips for setting up an online fashion retail business

Free Website

Facebook store

Mobile store

What do we offer?

One stop shop

easy to use

Connect with social media

BusinessIntelligence

tool

Page 4: 10 tips for setting up an online fashion retail business

where are we [now]?

Page 5: 10 tips for setting up an online fashion retail business

1.3 million sellers

online sales 2012 / £142 b.2016 / £205 b. (45% increase)

30% sales predicted to come through mobile

£800 million sales in the UK

The current marketDigital Commerce

Page 6: 10 tips for setting up an online fashion retail business

1 Billion people. A share is worth £2.60

Generates massive £21.04 in sales

90% trust peer to peerrelationships vs 14% advertising

47p in new sales for brands

The current marketSocial Commerce

Page 7: 10 tips for setting up an online fashion retail business

be [remarkable]

Step 1

Page 8: 10 tips for setting up an online fashion retail business

the same but [different]

Step 1

Page 9: 10 tips for setting up an online fashion retail business

What’s in a[name?]

Step 2

[glue]

people

Page 10: 10 tips for setting up an online fashion retail business

identity

[online]

the brand

image

[reality]

customers

Step 3

Page 11: 10 tips for setting up an online fashion retail business

online alter [ego]

Step 3

Page 12: 10 tips for setting up an online fashion retail business

Make it easy for

Google to find [your

business]

Step 4

Page 13: 10 tips for setting up an online fashion retail business

what’s my online [voice]

business

persona

audience

Step 4

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Step 5

Page 15: 10 tips for setting up an online fashion retail business

Step 5 Responsive

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have a [blog]

Step 5

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1

PayPal Merchant 30p + % £20 per month

On the go

2 3 4 5

Step 6

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Step 7

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build social interactions into the core of your

[product description]

Step 8 Copywriting

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Step 9

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content [marketing]

Step 10

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cost of being batman [infographic]

Step 10

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make the [jump]

Step 10

Page 24: 10 tips for setting up an online fashion retail business

have [conversations]

Hootsuite

Page 25: 10 tips for setting up an online fashion retail business

the nerd in me is [happy]

Page 26: 10 tips for setting up an online fashion retail business

where are we [now]?

Page 27: 10 tips for setting up an online fashion retail business

1

SEO PPC Email marketing

Social media

Affiliates

2 3 4 6

6 Tips to online Success

Digital marketing

5

Page 28: 10 tips for setting up an online fashion retail business

thank you for your [time]

speaking | training | consultancy

Tweet me @wvrknight