HARNESS THE POWERFUL TOOLS OF MARKETING

AND CREATE A SYNERGY OF ALL OUTLETSTO BUILD YOUR BRAND

MARKETING3

What happens when you combine Branding, Technology and Referral Marketing?

1 + 1 + 1 = exponential success!

Today’s case study demonstrates the strength of thispowerful marketing mix. 

TODAY’S SESSION

Entrepreneurial from the beginning Professional Experience

Car Detailing, Puff ‘n Stuff Catering, Disney Weddings, Disney Institute, Scott Kay

Purchased PnSC in 2003 Current ICA board member and

regular speaker for the ICA, NACE , The Special Event, and EPCAS

Partner in RPI Purchasing

MY STORY

Warren Dietel, Owner & President

BRANDINGDEFINING YOUR CUSTOMER EXPERIENCE & REPUTATION

A BRAND IS…A promise to your customers

Standards of service

Corporate responsibility Consistent experiences Pricing integrity

http://www.youtube.com/watch?v=JKIAOZZritk

Opened in 1980 as a family-owned business Positive reputation in the community Purchased in 2003, annual sales of $1.8M, at

operational limit Infrastructure required improvements to support

growth

THE PUFF STORY

Tremendous potential + aggressive growth plan = 267% growth in 3 years

Over 400 staff members strong (50 FT) Diversifying segment base

Expanded the award-winning team into the Tampa market with an acquisition and opening of a second office

Five exclusive venues & many more preferred “Passionately Perfecting Life’s Celebrations!”

THE PUFF STORY

http://www.viddler.com/v/96aa2768

BUILDING A BRAND IS TELLING YOUR STORY!

Logo Colors Fonts Patterns Design details Imagery styles All about consistency!

THE LOGO & IDENTITY DESIGN

It’s more than a tagline, a mission statement or a mantra. It’s our way of life.

One that we’ve been celebrating for 30 years!

WEBSITE

BLOG DESIGN

SOCIAL MEDIAENGAGING YOUR STAKEHOLDERS

A powerful tool with resources to engage both new and current customers, as well as industry contacts

DO: Research best practices, discover popular social networks in your area and start small

DON’T: Get overwhelmed before you start or try to do everything at once

SOCIAL MEDIA

SOCIAL MEDIA Faceboo

k

SOCIAL MEDIA Twitter

SOCIAL MEDIA Pinterest

ADVERTISING

FrontBack

BUSINESS CARDS

MARKETING COLLATERAL

Print Digital Email

MARKETING COLLATERAL

Print Digital Email

MARKETING COLLATERAL

Print Digital Email

BRANDED GIFTS & PROMOTIONAL ITEMS

THE EXTRA MILE Office design Sales script Tasting policies Catering vehicles Employee uniforms Branded event disposables Whatever makes you, YOU!

YOUR STORY-TELLING TOOLS

Engage new and current clients Personal introduction to your company Show your portfolio Demonstrates thought leadership & expertise Provide inspiration

BLOG – WHY?

Engage: current customers and friends (vendors, employees, etc.)

950+ million users worldwide (June 2012)

Maintain your presence in the market place & top-of-mind awareness

Drive traffic to your website and blog

Tell your story!

FACEBOOK – WHY?

FIND SOCIAL MEDIA SYNERGY

Keep usernames consistent Use a document to track user names Create a posting schedule Create a posting “cheat sheet” with instructions for

interns and assistants Use tools like Hootsuite to pre-schedule and track

Facebook updates, Tweets, and more Don’t lose sight of your goal: ENGAGEMENT

MAKE IT MANAGEABLE

REFERRAL MARKETING

VENUE, VENUES, VENUES!

VENUE GUIDEONPUFFNSTUFF.COM

Main page

VENUE GUIDEONPUFFNSTUFF.COM Main page

VENUE GUIDEONPUFFNSTUFF.COM Venue page

VENUE GUIDEONPUFFNSTUFF.COM Venue page

72 Venues & counting!

MEASURING SUCCESS Time period: May 1, 2012 (launch) – May 1, 2013

PUFFNSTUFF.COM TRAFFIC Time period: May 2012 – May

2013

Venue Impressions

Leu Gardens 1,938

Orlando Science Center 1,749

Glazer Children’s Museum 1,520

Ballroom at Church Street 1,188

Winter Park Farmer’s Market

746

Heaven Event Center 711

Orlando Museum of Art 680

The Mezz 596

Paradise Cove 576

Winter Park Civic Center 551

Orange County History Center

507

The Abbey 499

EVO 474

Lake Mary Events Center 467

TPepin’s Hospitality Centre 466

Palmetto Club 457

Time period:May 2012 – May 2013

TOPPERFORMINGVENUES

Top 30 Referral Traffic Sources to Puffnstuff.com

May 2012 – May 20131. Puff ‘n Stuff Venue Guide 16. Clearwater Community Sailing Center

2. Google 17. Holy Trinity Reception Center

3. Facebook 18. Yellow Pages

4. Lake Mary Events Center 19. Special Events Magazine

5. Wedding Wire 20. The Palmetto Club

6. The Ballroom at Church Street 21. Yelp Mobile

7. Yelp 22. Event Source Solutions

8. Pinterest 23. The Regent

9. TPepin’s Hospitality Center 24. Linked In

10. Email Surveys 25. Art and History Museum

11. Paradise Cove 26. Wedding Wire Mobile

12. The Knot 27. The History Center

13. Facebook Mobile 28. Cater Source

14. The Lange Farm 29. Albin Polasek Museum and Sculpture Gardens

15. Nova 535 30. Tampa Bay Watch Community Center

THANK YOU!

Warren Dietel | warren@puffnstuff.com | 407.629.7833

To download a copy of my slides, go to: http://www.slideshare.net/WarrenDietel

www.facebook.com/puffnstuffcatering | Twitter: @pscatering