140722 experience design 3

Experience Design DevelopmentGolden Gate University

Summer 2014 Meeting 3: July 22, 2014

Golden Gate University Digital Signage Programming

Our Meeting Schedule

2

• June 3: Kick-Off Meeting & Persona / Experience Design Workshop

• June 17: Guiding Principles & Boundaries Review; additional Personas development

• July 22: Journey Mapping Workshop

• August 5: Draft Requirements Document Review

• August 19: Requirements Document Refinement & Draft Pricing


Process Overview

3

June DecemberJuly August September October November

Experience Design

Guiding Principles & Boundaries

Requirements Document

Draft Pricing

Vendor Selection & Final Pricing

Specification, Testing, & Procurement

Delivery & Installation

January

we are here

Committee Responsibility

Business Services & Facility Responsibility

Content Development

Content Development


Experience Design Development

1:30 Review project schedule / progress

1:35 Review Meeting 2 notes and additional Personas

1:50 Review Guiding Principles

2:00 Journey Mapping Workshop

2:40 Report on Persona Mapping

2:55 Next Steps

4

Kick-Off Meeting Agenda


Review Meeting 2 Notes

5

EXPERIENCE DESIGN KICK-OFF MEETING NOTES

GOLDEN GATE UNIVERSITY

17 JUNE 2014MEETING TWO

all content is proprietary 2Golden Gate University | Experience Design Workshop

EXPERIENCE DESIGN:

PERSONA DEVELOPMENT - continued from Kick-Off Meeting

During the kick-off meeting, MKThink came prepared with four personas that the steering committee assisted us in further developing: a day student, a night student, a faculty/staff member, and visitors. At that time, the committee recommended we add an international student, an undergraduate student, and a prospective student. At the second meeting, the group also recommended expanding the faculty/staff personas to include a full-time staff member, a full-time faculty member, and a part-time adjunct professor.

The personas are intended to represent the full range of users found at GGU so that we can properly develop the set of requirements that will guide the development of future signage, whether digital or analog, and other components of the overall experience.

MEETING 2

ATTENDES: MKThink: Chloe Lauer, Doug Humphreys, Liz LessigGGU: Scott Ciliberti, Greg Egertson, Barbrar Karlin

Meeting two’s presentation can be found at ggu.mkthinkstrategy.info. We reviewed the Experience Design Guiding Principles for the first time, and those in attendance agreed that they are correct. No edits were suggested.

With low attendence, we adjusted our plans for the second meeting and focused on developing additional personas, based on the group’s suggestions. We are postponing the journey mapping exercise until meeting three.

FULL-TIME STAFF MEMBERDETAILS:Name: ThomasPosition: Student Services DirectorSpecial Interest: WineAge: 40Personality: hard working, keeps to himself

DESCRIPTION:Thomas has been working at GGU for over 15 years. He is connected with some staff members but does not know many of the newer ones. Thomas is loyal to the school and his department and interested in knowing what is happening on campus, even if he does not attend many events.

NEEDS TO KNOW:

holidays

realm of student services

mobile app with the latest information from his department

updates and notifications on

FULL-TIME TENURED PROFESSORDETAILS:Name: CarolineType of Faculty: Full-Time Professor Class Location: Business School School Interests: Advising & mentoringAge: 60Personality: kind, loyal, respectful

DESCRIPTION:Caroline has been teaching at GGU for over 25 years. She is proud of GGU and loves mentoring students and has a few close relationships with other tenured professors in her school. Recently, she started working with a Law Professor on a scholarly collaboration. She is open to some new technology but is very busy, so blogs only occassionally.

NEEDS TO KNOW:

with her student mentees

accomplishments with GGU

online

she teaches at night

broader SF business community

a b c d e f g h i j

PART-TIME ADJUNCT PROFESSORDETAILS:Name: AndrewPosition: Adjunct ProfessorHeight: very tallWorks: in the city; walks to GGU

DESCRIPTION:Andrew is a dedicated adjunct professor and loves working with GGU students. Besides teaching, he also mentors students within a special-interest club. He likes to stay aware of what’s going on around campus and participates when he can, which isn’t too often, since he has a full-time job and a family!

NEEDS:

and school activities

QUESTION:

with and clear on school pride, vision, identity, procedures, and policies?


Additional Personas Development

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INTERNATIONAL STUDENTDETAILS:Name: MingType of Student: Business StudentDegree Program: Master of Business AdministrationSpecial Interest: Micro financeAge: 27Personality: Entitled, wealthy, bright

DESCRIPTION:Ming is a very driven student from Beijing, China. While she has a working knowledge of English, she is still shy about speaking during class and giving presentations. Therefore, she is enrolled in the GGU PLUS (Preparation in Language and University Studies) program. Her famliy has high expectations for her and her education.

NEEDS TO KNOW:

business world in the USA and

her own language

belongings during the day - is on campus for many hours

entertainment



7

PROSPECTIVE STUDENTDETAILS:Name: JonasType of Student: Business and LawPossible Degree Program: MBA/JDSpecial Interest: Corporate LawAge: 26

DESCRIPTION:Jonas moved to San Francisco from Minnesota a few years ago and has recently arrived at a professional focus and clear educational pathway. He is looking at joint MBA / JD programs in the Bay Area that will prepare him for work at the intersection of law, technology, and entrepreneurship. He may skip the academic route and choose to join a tech company and learn on the job.

NEEDS:

is the eduction relevant?

online location

links

prospective students

connections

Rocketspace, WeWork



8

UNDERGRADUATE STUDENTDETAILS:Name: HeatherType of Student: Business StudentDegree Program: Bachelor of Science Special Interest: Accounting & AuditingAge: 34Personality: Warm, honest, stressed

DESCRIPTION:A mother of three, Heather is returning to school to complete her undergraduate education. Her facility with highly detailed numerical work has led her to pursue this degree, and she is very excited! Now that her youngest is in school, she has more time to devote to her own pursuits. At the same time, she is nervous about her academic performance.

NEEDS:

encouragement and support

her position

degree completion

can focus apart from her kids

Golden Gate University Digital Signage Programming 9


FULL-TIME TENURED PROFESSORDETAILS:Name: CarolineType of Faculty: Full-Time Professor Class Location: Business School School Interests: Advising & mentoringAge: 60Personality: kind, loyal, respectful

DESCRIPTION:Caroline has been teaching at GGU for over 25 years. She is proud of GGU and loves mentoring students and has a few close relationships with other tenured professors in her school. Recently, she started working with a Law Professor on a scholarly collaboration. She is open to some new technology but is very busy, so blogs only occassionally.

NEEDS TO KNOW:

with her student mentees

accomplishments with GGU

online

she teaches at night

broader SF business community

Golden Gate University Digital Signage Programming 10


FULL-TIME STAFF MEMBERDETAILS:Name: ThomasPosition: Student Services DirectorSpecial Interest: WineAge: 40Personality: hard working, keeps to himself

DESCRIPTION:Thomas has been working at GGU for over 15 years. He is connected with some staff members but does not know many of the newer ones. Thomas is loyal to the school and his department and interested in knowing what is happening on campus, even if he does not attend many events.

NEEDS TO KNOW:

holidays

realm of student services

mobile app with the latest information from his department

updates and notifications on


Guiding Principlespage 1

11

CONTENT shall / shall be…

• Clear, direct, relevant, and quick

• Warm, welcoming, and “human”

• Consistent with the GGU brand and the overall university aesthetic: clean, professional, up-to-date, alive

• Integrated across platforms, especially mobile

• Promote student and employee engagement, instill pride in GGU, and represent GGU’s vision and legacy

• Consider user needs (e.g. ESL) and incorporate visual cues / icons where possible

+++++

• When required, selected signs may be interactive to engage the user and provide an additional layer of personalized information; these must be easy to use


DRAFT Guiding Principlespage 2

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FUNCTIONS

• Primary, secondary, and tertiary functions for each sign shall be defined from the following choices: • Way finding • Internal news / deadlines / calendar • Promotion (of GGU related courses, events, activities) / information • Events advertisement • Education • Brand / identity / pride • Emergency preparedness • News • Entertainment • Advertisement (money generating) (?) • Other

!TYPES and LOCATIONS

• A set of physical signage types / designs shall be specified

• Signage types and locations must align with each sign’s function(s) and content

• Mounting shall be elegant and thoughtful


Mental MappingKevin Lynch, The Image of the City

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Mental MappingLiz’s Journey to 6211

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Tools for developing your own mental map*

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PATH - A path consists of channels along which the observer moves — these can be streets, paths, transit routes, hallways, etc.

*These concepts are drawn from Kevin Lynch’s seminal work, Image of the City.

ZONES - Zones are larger areas held together by some commonality — this can range from a department in GGU to an area of interaction.

Edges - are boundaries that separate one area from another — these can be physical edges such as walls, doorways, and elevators, or they can be less defined edges that an individual may perceive as a barrier.

LANDMARKS - are a point of reference — they are often physical structures such as a building, sign, or geographic feature that allows the individual to better understand and navigate their built environment.

VISUAL REFERENCE - an object or point of reference that an observing and effects their personal navigation of their space

POINTS OF CONFUSION- location where a observe may encounter confusion on direction


Your Mental Map

16

1. Each of you will be given a blank piece of paper

2. Use the tools and notation device provided in the previous slide

3. Map the journey to your office from the point of arrival at GGU

4. There are 10 minutes for this exercise


Create Mental Maps for each of the GGU Personas

17

DAY STUDENTDETAILS:Name: KelseyType of Student: Law StudentDegree Program: JD Full-Time ProgramSpecial Interest: Environmental LawAge: 27 years oldPersonality: Type A, East Coast

DESCRIPTION:Kelsey is a passionate environmentalist whose undergraduate degree is in environmental science. An East Coast transplant, she is in her 2nd year of the three year program and is finally getting an understanding of how to best leverage the resources that GGU and San Francisco have to offer.

NEED TO KNOW:

and tasks

Scale: 3/32" = 1'-0"

FIRST FLOOR PLAN 1

Destination


Next Steps

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• MKThink:

• Revise Guiding Principles as required

• Integrate Guiding Principles, personas, collage activity, and journey mapping into draft

requirements document

!• Next meeting: Review revised Guiding Principles and draft requirements document

• After that: Revise final requirements document