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2 day coursework outline (bare bones) for Singapore Department of Defence and other Government bodies. 28 attendees, 12 exercises. This is for them to download.
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Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Strategic Social MediaEngagement for DoD and Government 2.0
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
1. Intro to Content Networks
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Content Portal Diagram
Blogs
Wikis
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
TEXT
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
ExerciseWhat is the difference between a blog and FACEBOOK. (if you are not a user of Facebook, team with someone who is!)
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
2. Distribution Networks
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
RSS
Widgets
Social Bookmarking
Social Tagging
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Facebook Viral Touchpoints
Mini-Feed
News-Feed
Requests/Invites
Notifications
Shared Items
Profile Page App Discovery
Application Directory
Wall
Notes
and more
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
POPULATION 4.84 MILLION
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Among Singaporeans, Facebook is the 12th most hit website with 7.4 per cent of the 4 million-big population registered as users. (sep 2008)
1,374,720 Singaporeans active from 4,840,000 is 28% of the population. Sep 2009
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
CHIEFINGREDIENT.COM
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
ExerciseFIND FILTER FORWARD: What sort of content do people “find, filter, forward” to each other? How do they find it? What filters do they use? What means do they use to forward the content?
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
3. Conversation Networks
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Forums
Instant Messaging
Voice
Stranger Networks
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
REGMEDIA
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Evaluating Social Networks
Is it instant or delayed communication?
Can people edit each others work?
Does one person control the discussion or does each person get to open up a topic?
Live content or created in isolation?
Open broadcast or closed, gated community?
Thursday, 3 September 2009
KOMMENTTI
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
4. Next Generation Social Media
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Media Transformation & P.R.
Human Collaboration
Challenges for Public Affairs offices
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Thursday, 3 September 2009
SINGEO
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
NEA.GOV.SG
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
ExerciseThink of a problem, challenge or opportunity specific to Singapore
What sort of solutions might the general public offer if they were asked to help design the solution?
Alternatively, do you know of a situation where the community solved the problem themselves?
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
5. Social Media in Government
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Tools Available
Navigating Social Media
Political Blogging
Engaging the civic community
Social Media Marketing for Gov
Success Stories
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Study88% of e-citizens believe local e-government services can be improved by utilizing Web 2.0 technologies
while 81% think that government services and information should be made available through Web 2.0 communities and social networks.
SINGAPORE IDA
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
According to the survey, the Y-generation is concerned about privacy and identity theft issues for Web 2.0.
That means Singapore government CIOs must ensure the citizens' rights and identities are protected as they open up services via the social networking paradigm.
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
ExerciseWhat is cultural relevancy when it comes to generations? How and what do Generation Y (or any connected generation) want or use for information channels?
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
6. Social Media and Sensitive Information
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Balance between Public Information and Safety
How social media can benefit your department
Countering inaccurate information
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
ExerciseWhat social media guidelines do you have for your organisation?
Where do Singaporeans go for “accurate” information - the newspapers? Government websites? their neighbours?
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
7. How to use Social Media in a Crisis
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Addressing misperception and misinformation
Maintaining a positive image
Tailoring your message
Speed is the key
Using advocacy groups to your advantage
Thursday, 3 September 2009
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
ExerciseWe have covered blogs and wikis and Twitter and Facebook as content vs distribution vs conversation tools. How can these be put together to rapidly deploy a response to social media discussions?
What is the challenge if traditional media only is used?
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
8. Integrating Social Media into Strategic Communications
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Designing integrated communications for specific target groups
Key online influences which affect campaigns
Enlisting online assistance
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
SOCIAL SEARCH
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Key ComponentsListen, Involve the Purpose, Values, Rituals
Create Content contextually relevant to them, Build your trust/reputation profile.
Discuss by leaving comments, asking questions
Promote by giving tools such as widgets and social media press releases
Measure - reach, exposure, sentiment, etc. Adapt.
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
9. How to Maximize your Social Media
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Promoting your organizations message
Turning blogging into an asset to your agency
Best practices in implementing a blog site
Promoting your blog presence
Thursday, 3 September 2009
RELEVANT TOOLS
MUSICALFOSTER.COM
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Blog FeaturesTitle and tagline for Purpose and Values
Articles with links out, embedded media
Industry relevant not self promotion. Tone and topic important.
Manage comments
SEO, plugins and templates. (DEMONSTRATION)
Outreach to Twitter, Facebook
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
ExerciseEach person discuss what they are interested in, a hobby.
In pairs, combine the stories “linking” to each other.
Discuss media that could be embedded.
Finally, list your favourite blogs and why you like them.
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
10. Digital Journalism
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Trends facing new digital journalism
News feeds and how they benefit your organisation
Reaching your public and obtaining feedback
Communicating a value proposition to your community
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
IGOOGLE
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
COMM215.WETPAINT.COM
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
ExerciseWhat role can social media play in these Singaporean industries and areas?- Travel & Tourism- Production- Science and Technology- Transport- H.R. & Recruitment- Defence
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
11. Developing A Master Plan for Your Social Media Strategy
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Making sure your plan has built in contingencies
how to evaluate your strategy for holes before you get into a crisis
Train the crisis team
Integrate your strategy into an overall communications structure
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Are you monitoring the Internet for mentions of your services? Do you respond?
Do you have social media guidelines for staff?
Do you know the Purpose & Values of SNs?
Do you have a mix of social/traditional ?
Do they comment or actively contribute?
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
BHC3
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
12. A local Government case study
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Singapore Gov Funds Online Dating Site
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
Spare Slides
Thursday, 3 September 2009
Social Media
© © Laurel Papworth - Social Network Strategist +61 (0) 432 684992Blog: http://laurelpapworth.com Twitter: @SilkCharm Email: [email protected]
More than half of the CIOs in Singapore are increasing their investments in building new business applications based on Web 2.0 technologies and are actively revamping social networking and collaboration services for employees in 2009. This is according to IDC’s ongoing Asia/Pacific Dynamic IT Benchmark 2009 survey which also revealed that 66.7% are actively standardizing corporate business processes with emerging business management tools.
Thursday, 3 September 2009