20 year personal marketing plan

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A JOURNEY TO A BASKETBALL GRAND SLAM:20 yr Marketing Plan for ROOKIE Rose

ROSE MENDOZAOct 2010

www.rosemendoza.blogspot.com

Road to the GRANDSLAM!

A. Daily Practice Focus to the Championship

(Vision/Mission) Team Roles Game Checks (Monitors)

B. All-Stars’ Game (Free for All)C. Grand Slam

I align daily…

VISION/ MISSION As an educator, I will use my God-given gifts

to communicate and to share with my students managerial and financial proficiencies with the goal in mind of producing not only competitive business professionals but also ethical, proactive, and God-centered members of the community.

I will walk this journey called Life with a purpose by living each day with a grateful heart and a passion to serve others.

Just like a basketballgame in which every

member of a team hasdifferent roles to play,

inlife I multi-task in order

towin the battles of

everyday.

Winning means doing 7 roles well daily

Point Guard

Power Forwar

d

Center

Small Guard

Coach

I AM…

A Loving Daughter A Caring Sibling A Reliable Friend A Dedicated Teacher An Adept and Ethical

Finance Professional An Active Church

Community Member A God-fearing Christian

“Home is where Icould be myself, where I

could laugh and cry without pretentions. It is

simplywhere my heart and soul

could findgenuine love, comfort, andhappiness from the mere

presence and embrace of the people

who I adore themost.”

HOME

A loving daughter…


ANIMATED STORYTELLER

HOME DESIGNER FAMILY CLOWN

HEALTH POLICE

FINANCIAL CONSULTANT


A caring sibling…

A caring sibling…

MOVIE MARATHON ALLY

SHOPPING PARTNER CAREER COUNSELOR

GETUP POLICE

BOOK BUDDY

A caring sibling…

WORKPLACE “At work is where I am able to meet other wonderful

people who share the same passion as I do and

who I can express my ideas with. It is where my

capabilities are challenged, where my

potentials are unraveled, and where my talents and gifts are further

sharpened.”

A reliable friend…

ACTIVITY PLANNER

GIMICK BUDDY GROUP SPEAKER

ATTITUDE POLICE

CO-DREAMER MOTIVATOR

An dedicated teacher…


LIFE COUNSELOR CO-LEARNER

INFO SHARER

SOUL MOVER

COACH/MENTOR


An adept and ethical professional…

An adept and ethical finance professional…

PERFORMANCE MANAGER

POLICY INITIATOR

PROBLEM-SOLVER

ACTIVITY MONITOR

DECISION-MAKER

An adept and ethical finance professional…

COMMUNITY “A community is where I find myself interacting with a group of people,

often with common purpose or goal. It is

where I see myself as a part of a larger whole

and how I could actually contribute to the

achievement of its purpose.”

A diligent student…


ASSIGNMENT BUDDY

TASK REMINDER CO-COLLABORATOR

GROUP CONTRIBUTOR

ACTIVITY LEADER/FOLLOWER


A God-fearing Christian…


CAUSE SUPPORTER PROJECT PARTICIPANT

CHURCH COMMUNITY MEMBER

LIFE SHARER


Game Checks:

Follow Coach’s Game Plan Work on your Offense Put Your Guard on Defense Execute Team Play Assess Play Statistics Enjoy and seize the moment

Follow Coach’s Game Plan

Listen and Obey God’s grand design for my life; my mission, my purpose, my meaning so as to win in this life; This may entail playing my roles with a loving heart;

COACH = GOD

ROSE

Work on your Offense

Practice virtues of FAITH, LOVE, and HOPE in my everyday dealings;

Work hard to maintain good financial standing (current cash balance, savings, investments)

OFFENSE =

FAITH

LOVE HOPE

LIFE POINTS

Put Your Guard on Defense

Be on constant watch over trials, temptations, and weariness through constant, intimate prayers of the heart to God and everyday reflections;

Monitor health through regular exercise and balanced diet;

watch

DEFENSE

Execute Team Play

Work actively and faithfully with others in the common goal of serving God’s purposes through collaborating with others’ strengths, talents and gifts;

Continuous improvement (attendance to trainings & seminars, graduate studies);

strengths

talents

gifts

Assess Play Statistics

Continuously review alignment of actions and decisions to mission; making immediate corrective actions to keep myself on track; (self-evaluation of performance, retreats)

MISSION

Enjoy and seize the moment

Live, Learn, Appreciate, and Share!

In basketball, it’s about playing the game as if it’s your last game. In life, it’s about living everyday as if it’s your last day.

This is My Brand Today ROOK-KEY MARY ROSE MEN-DOZA(ge)

Mary

Rose

xMen

RookKey

Doza(ge)

ME

LIFE AS A BASKETBALL PLAYING FIELD

MY WORLD

Spectators

ROSE

LIFE’SSTRUGGLES

Winning the Basketball War (LIFE) with Sun Tzu’s 6 Principles

1. Win All Without Fighting: Achieving the Objective Without

Destroying It

Sun Tzu’s War: “When you fight, you fight for something of value, and

should you destroy yourself or that something of value while fighting to

obtain it, then you have lost your real purpose for fighting.”

My Life’s War: Just like in a basketball game, winning in life means being

able to achieve my goals through the full use of my capabilities and

strengths without hurting or injuring other people intentionally for my own

gain.

Basketball Equivalent: Winning the Game with least Cost (Injured

players)


2. Avoid Strength, Attack Weakness: Striking Where the Enemy is

Most Vulnerable

Sun Tzu’s War: “Now an army may be likened to water, for just as

flowing water avoids the heights and hastens to the lowlands, so an army

avoids strength and strikes weakness.”

My Life’s War: In life, my greatest enemy is myself. In order to win,

there’s no better way than to know myself deeper, that is, be more aware

of my strengths and my weaknesses. In my case, I would have to learn

how to utilize these strengths to my advantage and overcome myweaknesses so that I could win my own battles.

Basketball Equivalent: Scouting your Opponents


3. Deception and Foreknowledge: Winning the Information War

Sun Tzu’s War: “All warfare is based on deception.”

My Life’s War: For me to win the Information War, I should always carry

with me updated knowledge of my environment (home, workplace,

community). There are also instances when some of my family members,

friends, or colleagues would be interfering or opposing my goals and

objectives in life. In these cases, I would have to move quickly before my

plans to achieving my goals are thwarted.

Basketball Equivalent: Ball Faking

Winning the Basketball War thru Sun Tzu’s 6 Principles (ART OF WAR)4. Speed and Preparation: Moving Swiftly to OvercomeResistance

Sun Tzu’s War: “Speed is the essence of war. Take advantage of the enemy's

unpreparedness; travel by unexpected routes and strike him where has taken no

precautions.”

My Life’s War: I would have to support myself with various life’s experiences and

applications. This way I would be more prepared in dealing with life. It’s about

learning the trades of life so that I could be able to adapt more easily and quickly to

changes in my environment. I don’t want to be surprised by unlikely circumstances

in life so I should be ready and prepared at all times. These could come from my

own experiences, observations, readings, and lessons from other people.

Basketball Equivalent: Basketball Trainings and Practices

Winning the Basketball War thru Sun Tzu’s 6 Principles (ART OF WAR)5. Shaping the Enemy: Preparing the Battlefield

Sun Tzu’s War: “Therefore those skilled in war bring the enemy to the

field of battle and are not brought there by him.”

My Life’s War: It’s about me shaping my life by defining the rules that

would serve as my guiding principles when I do my actions and decisions.

It’s about me discerning clearly where I would want to go, taking the

rudder, and putting situations in my own hands. It’s about maintaining

good plans and strategies in addressing various struggles that would come

my way.

Basketball Equivalent: Dictating the Tempo of the Game

Winning the Basketball War thru Sun Tzu’s 6 Principles (ART OF WAR)6. Character-Based Leadership: Leading by Example

Sun Tzu’s War: “He who knows the art of the direct; (Cheng) and the

indirect (Ch'i) approach will be victorious.”

My Life’s War: My victory will never be as valuable if I haven’t been a

good example to those who have been my life’s spectators (family, friends,

colleagues, and students). I should not only be someone who could see

the right course of action but is someone who could empower others

through my own example. I am a fan of Mahatma Gandhi’s quote, “My life

is my message.” Indeed, I am the one who define the type of person or

leader that I am and the way I live my life is my message to the rest of

the world around me.Basketball Equivalent: Coach

Source: http://www.suntzu1.com/content/si

x_principles_from_the_art_of_modern_warfare/

Winning the Basketball War thru Sun Tzu’s 6 Principles (ART OF WAR)

http://www.suntzu1.com/content/six_principles_from_the_art_of_modern_warfare/



The 20 year journey is worth it…

The Rough Road to Finals*Immature 24 years old*Single*Daughter*Living with parents*College Instructor*Rookie (Finance)*Frustrated Writer*Small-time Entrepreneur*A Philanthropic Dreamer

*Personal loans*Achievement focused

The Finals Championship*Experienced 44 year old*Happily married*With Adorable Kids*Have my own house & lot*Dean of the College of

Business*Expert (Finance)*Renowned book writer*Big-time Company Owner*Established a Foundation for

theAbandoned Kids and the Elderly*Fully-paid debts*Purpose-driven

Winning the Grand Slam is living a LIFE with purpose!

As a ROOKIE, I will strive to do my best in anything that I set my heart to do. I will continue to maintain a positive outlook in life and consider every experience as a learning tool to further sharpen my craft as well as my values. I’ll be a source of hope and inspiration to the people whose lives I touch; my family, friends, colleagues, and acquaintances while remaining grounded. I’ll be a Christian of deeds as manifested in every opportunity that I may use my gifts for others. Winning the GRAND SLAM means fulfilling a life of purpose that is devoted to service. For I am meant to live life and not just merely exist.

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A JOURNEY TO A BASKETBALL GRAND SLAM:20 Year Marketing Plan for ROOKIE Rose

ROSE MENDOZAOct 2010

www.rosemendoza.blogspot.com

Education

20 year personal marketing plan