For a workshop presented on October 12, 2009 at Bandera ISD elementary schools.
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1. SOCIAL MEDIA TRAINING FOR EDUCATORS 2009 BRAD
DOMITROVICH
2. What is social media? A social trend in which people use
technologies to get the things they need from each other rather
than traditional institutions.
3. What is social media? A social trend in which people use
technologies to get the things they need from each other rather
than traditional institutions.
4. What is social media? A social trend in which people use
technologies to get the things they need from each other rather
than traditional institutions.
5. What is social media? A social trend in which people use
technologies to get the things they need from each other rather
than traditional institutions.
6. What is social media? A social trend in which people use
technologies to get the things they need from each other rather
than traditional institutions.
7. Why are people using social media? To share information. To
keep in touch. To re-connect.
8. Social Media has become a legitimate form of sharing and
communicating!
9. CAUTION! E-mail and social media has allowed us to become
overly casual in how we communicate!
10. HIPAA, FERPA, and the Public Information Act
11. What is HIPAA? The Health Insurance Portability and
Accountability Act of 1996 (HIPAA) Privacy Rule. The HIPAA Privacy
Rule creates national standards to protect individuals medical
records and other personal health information.
12. Understanding FERPA The Family Educational Rights and
Privacy Act (FERPA) is a Federal law that protects the privacy of
student education records. The law applies to all schools that
receive funds under an applicable program of the U.S. Department of
Education. FERPA gives parents certain rights with respect to their
children's education records. These rights transfer to the student
when he or she reaches the age of 18 or attends a school beyond the
high school level.
13. More on FERPA Schools must have written permission from the
parent or eligible student in order to release any information from
a student's education record. FERPA allows schools to disclose
those records, without consent, to school ofcials with a legitimate
educational interest.
14. A Public Information Primer Government is the servant, not
the master. People are entitled to complete information, with
limited exceptions. Government does not get to decide what is good
for the people to know. Information is public unless it ts one of
the exceptions in the statute.
15. PIA Exceptions PIA does not require the release of
information contained in education records except in conformity
with FERPA. Information that is condential by law. Information in a
personnel le if the disclosure would be a clearly unwarranted
invasion of personal privacy. Your college transcript, except for
degree obtained and curriculum studied.
16. More PIA Exceptions Information pertaining to pending
litigation. Information that would give a bidder an advantage.
Location or appraisal of property under consideration. Home
address, phone number of public employees who exercise opt out
option. Social Security Number.
17. What is public? Applies to information collected, assembled
or maintained in connection with ofcial business. Includes a book,
paper, letter, document, printout, photo, lm, tape, microche,
microlm, photostat, sound recording, map, drawing, voice, data or
video representation in computer memory.
18. Is it really just harmless gossip, or is it a violation of
the FERPA law?
19. One of your students was injured in a car wreck. She is
still in the hospital. You want to help.You would like to e- mail
everyone about her condition. What can you do?
20. You and a fellow teacher have exchanged e-mails about a
student. You have deleted all the e-mails from your in-box. The
parent has asked for a copy of all those e-mails. What do you tell
the parent?
21. As a team leader, you e-mail your entire campus an
emergency phone tree list with names and phone numbers of fellow
employees. No problem! Right?
22. Some Social Media Headlines ... Teacher disciplined for
Facebook postings. Schoolteacher suspended for Facebook gun photo.
When young teachers go wild on the web. MySpace leads police to
murder suspect. Twitter: Its not just for students anymore. Your
tweet is showing.
23. Using Social Media: vs.
24. Common Social Media Tools Networking Tools (Linkedin)
Presentation Sharing (SlideShare) Journal Publishing (Blogger)
Scrapbook Publishing (tumblr.) Communication Service (twitter)
Journal Publishing (Facebook) Video Sharing (YouTube)
25. Social Media Thoughts Everything you write is a permanent
record of your professionalism. Sister St. Catherine - St. Kevins
School
26. Linked-In strengthens and extends your existing network of
trusted contacts. Linked-In is a networking tool that helps you
discover inside connections.
27. Social Media Thoughts Consider maintaining separate
professional and personal sites with strict limits on personal
information being made available to your students.
28. SlideShare allows you to share your PowerPoint and Keynote
Presentations. Share publicly or privately. Add audio to make a
webinar.
29. Social Media Thoughts Tell parents that you might text
message students or communicate with them through the Web, so they
aren't surprised. Make sure they have an opt-out opportunity if it
makes them uncomfortable.
30. Blogger is a free blog publishing tool for easily sharing
your thoughts with the world. Blogger makes it simple to post text,
photos, and videos.
31. Social Media Thoughts Check personal sites regularly if the
public has access to them. Even if you don't post inappropriate
material, that doesn't mean your friends or your students
won't.
32. If blogs are journals, tumblelogs are scrapbooks.
Tumblelogs are slightly more structured blogs that make it faster
and easier to post to.
33. Social Media Thoughts Have a collective discussion as a
faculty to consider the implications of social media and settle on
best practices.
34. Twitter is a service for friends, family, and co-workers to
stay connected through the exchange of quick answers.
35. Social Media Thoughts If youre wondering should I post
this? ... you probably shouldnt! Terry Morawski - Manseld ISD
36. Facebook is a social utility that connects people with
friends and others who work, stdy, and live around them.
37. Social Media Thoughts Make it a habit to go through your
list of friends and followers to weed out anyone that may be
posting inappropriate information.
38. YouTube is the world's most popular online video community,
allowing millions of people to discover, watch and share
originally-created videos.
39. Are you in Cyberspace? WhosTalkin.com SocialMention.com
Technorati.com Google Alerts
40. 45% of Employers use social networking sites to research
job candidates! 53% not hired - posting provocative or
inappropriate content or photos. 44% not hired - posting content
about drinking or using drugs. 35% not hired - bad mouthed their
employer or co- workers on-line. 14% not hired - for using
emoticons ( ) or text language (gr8).
41. Questions?
42. SOCIAL MEDIA TRAINING FOR EDUCATORS 2009 BRAD
DOMITROVICH