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Case Competition 2011 - Winning submission (degree category) from Capilano University.
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ENVISIONING BC PARKSPresentation to: Tourism Industry Conference Student Case Competition 2011
Presented by: Capilano University Degree Team
Frankie Aeng
Louise Wirtz
Nada Mher Al Saadi
Nic Alder
October 24, 2011
“To be a world leader in cultural, recreational, and educational experiences,
while fostering sustainability.”
“To be a world leader in parks and protected land management. “
Source: The Review Crew, Nic Alder, Abbotsford Today, Static Panoramio
BigSource: Wikiepdia
13.5 million hectares of land
Second largest park system
90% of British Columbians
Worth PreservingSource: Nature Cruises
Source: Artists for Kids, Spaces For Nature
Source: WHC UNESCO, Travel Culture,
947,026 Hectares
World’s Largest International World Heritage Site
Tatshenshini-Alsek Provincial Park
Proximity to Urban Centers
Source: Whistler
Source: Sympatico, National Geographic, Planetware
The Top 4 Travel Motivations
Seeing Beautiful Scenary
Visiting National Parks and Protected Areas
Observing wildlife in their natural habitats
Seeing historical and cultural attractions
0% 25% 50% 75% 100%
84%
75%
70%
67%
Source: Global Tourism Watch 2009
Source: Seo Hacker
Source: Guardian
2007/2008 2008/2009 2009/2010 2010/201119200000
19400000
19600000
19800000
20000000
20200000
20400000
Total Park Attendance
Source: BC Park
Source: 4ingrid
Source: Acclaim Images
Source: Dret Net
Mobile Access
Key Issues
• Lack of funding
Source: The Review Crew
England Lake DistrictSource: Photos Igougo
Source: What Was I Thinking
Go Skimming App
BC Parks Mobile Application
Source: The Review Crew
Gear Rentals
Source: Nic Alder
Source: Flickr
Stawamus Chief
AccommodationSource: BC Parks Fixed Roof
Source: Revelstokecurrent.com
Interpretive Education
Source: BC Nature
Yes No
75
25
Visitors Who Would Extend Their Stay For Interpretive Programs
Source: Abbotsford Today
Enhance Value
Source: New Zealand Tourism
Source: Strategictrends
Source: New Zealand
Source: In The Know Traveler, Get2Outside,
Who Benefits?
Vision
Environmental
EconomicSocial
Cultural
Source: The Review Crew, Nic Alder, Abbotsford Today, Static Panoramio
Questions
Source: Osakabentures
Source: Good Life of Design
References • BC Parks Program Plan, Ministry of Environment 2008• Photos from Nicholas Alder• Statistics Canada• BC Parks website• Aboriginal Tourism BC• Mountain Equipment Co-Op (MEC)• Ministry of Environment website• Industry Canada website (Challenges in tourism industry
page)• BC Nature Interpretation Report• Candian Tourism Commission• BC Nature