2011 sap inside_track_eim_overview

What in the world is Enterprise Information Management?

Ginger Gatling / SAPJuly, 2011

© 2011 SAP AG. All rights reserved. 2

When you think SAP you may think of:

� SAP Business Suite, ERP / ECC, SAP NetWeaver

� Acquisition of BOBJ, BI and reporting

� Acquisition of Sybase and mobile

� If you were at ASUG/Sapphire, you mainly heard HANA

SAP is also in the business of managing data and information, referred to as Enterprise Information Management. So, what does that mean?


What is Enterprise Information Management

EIM is the management and governance of data and information from its creation through its active use and eventual retirement. This could be information or data that is:

• used within a single application

• leveraged across an organization

SAP Enterprise Information Management covers all types of information:

• data that is structured

• semi-structured

• unstructured

• content such as documents, email, pdfs, audio and video


Cost associated with bringing information into an organization

SAP’s EIM solutions are designed to manage information through its natural life cycle.



Customer Quotes

We could not tolerate anything that would interrupt or cause a slowdown

in our production environment, which depends totally upon SAP software

maintaining its high levels of performance. Fortunately, we discovered

SAP BusinessObjects Data Services.”

Aart Van Leeuwen, Manager ICT BusinessApplications, Hunter Douglas Europe

“

“Our physicians and researchers must have access to complete,

accurate patient data. Business Objects is the only organization able to

deliver a complete EIM solution that’s tightly integrated.”

Ed Todd, Data Warehouse Manager, Nemours

“

Podcast with Louann Seguin from National Vision:

http://www.jonerp.com/content/view/405/55/


Major use cases of EIM

1. Business Intelligence: Preparing and delivering trusted

information for Analytics and Analytical applications.

2. Operational: Business applications, such as SAP Business

Suite, automate crucial processes like order to cash, pay roll

processing or accounts payable to name a few.

3. Information governance: Management and governance of information as a strategic asset.

SAP’s Competitors in this space: Informatica, IBM, BackOffice Associates


Example of EIM for the Business Suite


How Enterprise Information Management supports the SAP Business Suite 1 / 2

Compliance / regulations in the financial industry

� Industry requirement for risk related data analysis. All data must meet quality levels and industry standards.

� Example: Ensure all associated content (documents, invoices, etc) are always linked to financial contracts.

True cost assessment of manufacturing goods in the manufacturing industry

� Example: Analyzing total costs for making and delivering products.

� Crossing multiple business domains, data must be cleansed, duplicates removed, and correlations created to ensure analysis provides accurate information.

Real-time data analysis for reduction of fuel costs in the transportation industry

� Example: Analysis of weather, speed, weight, to ensure best route for fuel savings.

Reduce high risk for business and application disruption during mergers, acquisitions, and new application implementations.

� Example: Data migration to support business changes.


How Enterprise Information Management supports the SAP Business Suite 2 / 2

Reduce spend with harmonized master data, cross industry

� Example: Harmonized master data across disparate applications enables a single view of supplier-spend. Duplicates are reduced, products harmonized, enabling a holistic view on supplier spend.

� Example: Create a single view of customer data across disparate applications.

Data management of key master data such as well management in the oil and gas industry

� Oil and gas companies have thousands of wells, with well information stored in many different types of systems. The overall production versus cost of the well is only known through the synthesis and linkage of the data across the enterprise.

Suspect tracking in the public security industry

� Federal, local, state agencies must share information on criminal activity and suspect tracking. Data management ensures each new suspect is compared to others to ensure it is a unique suspect. Data quality rules can ensure the most up-to-date information is available for suspect tracking.


Top 3 reasons why BPX should get involved with information governance 1 / 3

http://www.sdn.sap.com/irj/scn/weblogs?blog=/pub/wlg/24845

When talking about workflow and process design, several issues always come up for discussion. Three common issues include:

• Ownership – who owns the process? Workflow is a business-focused process that

technologists help implement. The workflow itself is driving a business process and completely owned by the business, and will only succeed when there are clear business owners.

• Understanding the results – defining what will be different after the workflow is in production is also critical. Will PO’s get approved faster; will repair

response time be reduced? It is important to know what will be different after the workflow is in production.

• User involvement – at the end of the day, the true end user determines the success of

the workflow and they will judge the workflow by their experience with the inbox. Users and stakeholder alignment is key to the success of any workflow project.


Common issues with data governance:

Define what data governance means at your company – ensuring you have executive sponsorship, having a definition of the real meaning and impact of data on your core processes

• Who owns the data: example is ‘who owns the material’; it is used in many

processes by various departments. This becomes analogous to the process that

crosses organizational boundaries. The core material may be owned by a one

data steward, and each plant/sales view owned by others, and then owned at a

higher level by a global data steward (so now you need workflow to enforce data

governance!).

• Choose a key initiative as a test case- when it comes to data governance, it is important you start with something that can really prove your case. Oftentimes the best place to start is a project around customer data since it impacts

so many areas of the business, and oftentimes you only have to look at postage and shipping costs to determine dollar savings with correct customer data



Workflow and process experts should align and collaborate closely with the data governance and data steward experts because:

1. Both groups understand the importance of getting the right people on board. Without the right organizational and user support, both types of projects will fail.

2. Both groups know what it is like to have to ‘prove’ yourselves and the results. Workflow experts and data governance experts know how to start small and build on success.

3. Data drives the business process. Workflow folks understand the business process well and how the process flows through the organization, that knowledge can be key to ensuring the data is correctly driving the business process.



How does Enterprise Information Management impact SAP’s strategy and software portfolio

Structured Data Unstructured Data

Applications – Performance Management, Packaged, Custom, Analytical

Transactional, Operational and Analytical Sources

Events

Enterprise Information Management

Sybase ASE

SAP BW HANA Other RDBMS

File Systems

StreamingData

Sybase IQ

Sybase SA

Data Integration,

Data Services:

Data Integration,

Data Quality,

Text Data

Processing

Information

Lifecycle

Management

Management / Master Data

Master Data Management / Master Data Governance

Information

Steward

Enterprise Content

Management/SAP and

Open Text

EventInsight

SAPSyba

se

Syba

seSBO

Information Governance


Data Management: Assessing, integrating, quality, transforming,

validating, migrating, converting, analyzing

Data management covers comprehensive breadth and depth of capabilities for the management of data. This includes a single platform for:

• assessing your data to determine its quality level

• enforcement of data quality

• cleansing and pattern matching to duplication detection

• transformation of data from disparate source systems, including textual data

such as survey text or text from websites / user reviews

• validation of data

• migration and conversion of data.

This data management platform is also used for:

• Data Quality Management in SAP

• HANA data loading

• Business analytics

Products: Data Services, Information Steward


Management of Master Data

Managing of master data is probably the most ‘well-known’ of the Enterprise Information Management portfolio offering. Managing master data is required to support a myriad of business concerns such as mergers and acquisition, regulatory compliance, SOA, etc.

Products: Master Data Management, Master Data Governance, Data Services


Enterprise Content Management

Enterprise Content Management provides complete management for unstructured content associated with the process that is not stored with the core transaction data. This type of content can include:

• Scanned images, invoices, documents, contracts, pictures, emails, etc

• Example: Invoices scanned and passed through an OCR engine can trigger an

automated invoice approval process

• Example: Creation of personalized billing statements that combine SAP data with

unstructured content and appropriate marketing offers

Products: Extended Enterprise Content Management, SAP Invoicing by OpenText


Intelligence driven Complex Event Processing

SAP’s Enterprise Information Management capabilities include a complex event-drive processing application that can help you understand the impact of events to your operations in real time.

• Example: correlation of complaints in the last day with returns and quality issues

in the last month.

• Example: receive immediate alerts when a region’s sales for the day drop below

an expected threshold.

Products: Event Insight


System Decommissioning

Enterprise Information Management includes the retirement of data /processes within an application, as well as system and application decommissioning.

Products: Information Lifecycle Management, Data Services (for non-SAP decommissioning)


Information Governance

Information governance ensures success through value-driven management of your information, models, and policies.

Products: Data Services, Information Steward, BPM, MDM, MDG


Where to start with Enterprise Information Management

• Start with data migration. The next time you need to migrate new data into your existing SAP system, or if you are implementing a new SAP application, use the data migration capabilities provided by Enterprise Information Management.

• Consider data quality inside of ERP, such that when a new business partner is entered the addresses are cleansed and duplicates are checked.

• Analyze your customer data. Do you have sales people who fix data instead of selling? Do you have shipments delayed due to incorrect customer data? The customer domain normally provides immediate business process improvement with the investment of governed customer data.

• Include data management capabilities on your next migration project. Don’t just move the data, cleanse and validate it, then reuse the same tools to keep it clean after the migration.

• Integrate content such as scanned images, documents, emails with the data objects in the SAP application system.

• Look at the integration of data into your applications today and pick the top 3 areas where data management and cleansing could save real dollars and/or processing time.


Where to get more information

� EIM Use Case Wiki: http://wiki.sdn.sap.com/wiki/display/BOBJ/Enterprise+Information+Management+Use+Case+Wiki

� If you are interested in learning more on Enterprise Information Management and how it fits in with SAP Business Analytics go to: http://www.sap.com/business-analytics/index.epx

� For further technical details on Enterprise Information Management use SCN: http://www.sdn.sap.com/irj/sdn/nw-informationmanagement


ASUG 2011 UPCOMING CONFERENCE

The ASUG SAP BusinessObjects User Conference will take place at The Walt Disney World Swan and Dolphin Resort in Orlando, October 9-12, 2011. This event is dedicated to BusinessObjects users in any data environment and offers a variety of educational and hands-on sessions presented by customers, partners, and SAP.

Registration Now Open:

https://www.asugevents.com/businessobjects2011/

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ASUG 2011 UPCOMING CONFERENCE


ASUG BI/EIM Influence Sessions at TechED

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BusinessObjects Semantic Layer Influence Council

• BI151 ASUG Influence Council: SAP BusinessObjects Analysis

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Council

• BI251 ASUG Influence: Best Practices for SAP NetWeaver BW and SAP

BusinessObjects BI

• BI252 ASUG Influence: SAP BusinessObjects Mobile BI Influence Council

• EIM250 ASUG Influence: Enterprise Data Warehouse Customer

Influence Council Update

• EIM350 ASUG Influence: SAP BusinessObjects Information Management

Influence Council

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On-Line ASUG Business Intelligence Community

Visit us at www.asug.com

“Opt-In” from your ASUG Profile to get updates.

Thank You!

Contact information:

Ginger [email protected]


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2011 sap inside_track_eim_overview