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“What’s The Story With Video?” Linda Orton President Intelligent Video Solutions Vid4Pro, LLC NY LMA “Thought Leader of the Year”

2012 LMATECH - Linda Orton - What's the Story With Video

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Page 1: 2012 LMATECH - Linda Orton - What's the Story With Video

“What’s The Story With Video?” Linda Orton

PresidentIntelligent Video Solutions

Vid4Pro, LLCNY LMA “Thought Leader of the

Year”

Page 2: 2012 LMATECH - Linda Orton - What's the Story With Video

2IVS and Vid4Pro, LLC

Page 3: 2012 LMATECH - Linda Orton - What's the Story With Video

3 Parts of the Visual 3 Parts of the Visual Puzzle:Puzzle:

Story CreationStory CreationVideo ProductionVideo Production

Technology DistributionTechnology Distribution

IVS and Vid4Pro, LLC 3

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AuthenticA HeroBeginning, Middle, EndSomething is at stakeResolution

4IVS and Vid4Pro, LLC

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WHY USE VIDEO?More engagingBetter recall than printBetter SEO results

6IVS and Vid4Pro, LLC

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8IVS and Vid4Pro, LLC

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Google Search:Google Search:

Corporate ADR Corporate ADR Westchester, NYWestchester, NY

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SAME QUESTIONS YOU WOULD ASK FOR OTHER PROJECTS1)How to measure?2)Who is involved?3)Budget?4)Timeline?5)In-house or Consultant?

11IVS and Vid4Pro, LLC

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PURE MARKETINGBUSINESS DEVELOPMENT PITCHES

RECRUITINGTRAINING

INTERNAL COMMUNICATIONS CLIENT AND INTERNAL MEETINGS

SPECIAL EVENTS

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POOR LIGHTINGBAD AUDIO

AMBIENT NOISEPEOPLE READING SCRIPTSNOT CONSIDERING SET-UP

NO MAKE-UP/HAIR

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LINDA [email protected]

[email protected]( o ) 914-925-3688( c ) 917-881-4409