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Mr.Mean Sriwilairit 53270336
Techniques ofTechniques ofaddictiveaddictivevideo gamesvideo games
Mr.Mean Sriwilairit 53270336
Introduction
• Games are fun• People need some fun
• People are addicted to it
• Quit playing games looks easy• But for players, it’s NOT
• Behind hours of fun playing,there are financial, reputation,
advertisement of the games’ firms
• They try to develop games• And lure more customers
• Anyhow..
Introduction
• Games are fun• People need some fun• People are addict to it
• Some games are really fun• But some are actually NOT..
Introduction
• Some games are really fun• But some are actually not..
• But people still play them• They are addicted
• Let’s see how they’re addicted
Additional component to set the player in their products
Real game component that makethe game fun
Games are NOT games
Content Preview
curiosity cities
functions new
try unlock
episode adventure
worlds cliffhanger
situation case
curiosity cities
functions new
try unlock
episode adventure
worlds cliffhanger
situation case
curiosity cities
functions new
try unlock
episode adventure
worlds cliffhanger
situation case
curiosity cities
functions new
try unlock
episode adventure
worlds cliffhanger
situation case
curiosity cities
functions new
try unlock
episode adventure
worlds cliffhanger
situation case
curiosity cities
functions new
try unlock
episode adventure
worlds cliffhanger
situation case
Story&
Exploration
• Players like to knowwhat will happen next
• Players follow the story andplay in order to know it
• Players like to knowwhat are there in different parts
• Players wonder of secretsand want to unveil them
• Players like to trynew modes in the game
• And also everythingthe game has offered
High scores
record global
time competition
break perfection
fast best reward
fame god win
High scores
record global
time competition
break perfection
fast best reward
fame god win
High scores
record global
time competition
break perfection
fast best reward
fame god win
High scores
record global
time competition
break perfection
fast best reward
fame god win
High scores
record global
time competition
break perfection
fast best reward
fame god win
High scores
record global
time competition
break perfection
fast best reward
fame god win
Challenge&
Achievement
• Best old trick:Aim for highest score
• More trick:Aim for highest score
locally or globally
• People cannot resist tohave a challenge
[explicit / implicit]
• Games provide achievementsystem to make players interest
to complete them
• People repeat doing themto achieve their satisfaction
• People repeat doing themfor self-betterment
Level quest
character xp
upgrade list task
world experience
improve top
privilege status
Level quest
character xp
upgrade list task
world experience
improve top
privilege status
Level quest
character xp
upgrade list task
world experience
improve top
privilege status
Level quest
character xp
upgrade list task
world experience
improve top
privilege status
Level quest
character xp
upgrade list task
world experience
improve top
privilege status
Level quest
character xp
upgrade list task
world experience
improve top
privilege status
Rank&
Mission
• Leveling techniqueis a basic gamer magnet
Level-up techniques
• People start to hit monsters,pressing buttons
until level up or ranking up
• Games provide reward afterplayers accomplish levels or tasks
• Players increase their levels tohave stronger characters
• Players like to add improvingcharacters to their real life task
• Missions, Sub-missions,Side missions, objectives, quests
are keeping us worried about
There always something else that needs to be
done…So, there’s always a reason to
just keep playing
Skinner Box
Are some games intentionally designed to keep you compulsively playing even when you
are not enjoying it?
promotion limit
daily weekly
update free item
offer timely
collectible gather
reward obsess
promotion limit
daily weekly
update free item
offer timely
collectible gather
reward obsess
promotion limit
daily weekly
update free item
offer timely
collectible gather
reward obsess
promotion limit
daily weekly
update free item
offer timely
collectible gather
reward obsess
promotion limit
daily weekly
update free item
offer timely
collectible gather
reward obsess
promotion limit
daily weekly
update free item
offer timely
collectible gather
reward obsess
Limited&
virtualgoods
• Limited in everything
• Events in the game fora limited time
• People treat in-game collectiblesas their valuable• Digital reward
• People press buttons repetitivelyto collect their coins
• Updating of games needsubscription
• Some techniques arerelated to financial advantage
• Arouse players to pay
Additional:
• Effort and rewarding connectionof games is clearer than in real life
• Game is for mental escape
• Game delivers moresense of accomplishment
“The worst thing a kid can say about homework is that it is too hard. The
worst thing a kid can say about a game is it's too
easy.”Henry Jenkins
Summary
• Games are okay
• Depends on views whetherit is danger or impact
• Know their technique, then hook it up
Q&A
References
http://www.gamesradar.com/top-7-tricks-that-make-video-games-highly-addictive
By Matt Cundy @gamesradar.com
http://www.cracked.com/article_18461_5-creepy-ways-video-games-are-trying-to-get-you-addicted.html
By David Wong @cracked.com