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Do You Have An SEO Strategy?
Do You Have An SEO Strategy?don't leave it to luck
Just links & meta keywords right?
SEO is easy. Here are the 3 simple steps:
<META Keywords Tag>1Repeat keywords 100x on each page2Get 150,000 VERIFIED links for $6.99/mo3
Do You Have An SEO Strategy?don't leave it to luck
Just Kidding!
DO NOT DO THOSE THINGS!If you did, please see the last few slides on
how to recover from a Google Delisting.
Do You Have An SEO Strategy?don't leave it to luck
What’s Goal?
What’s the point in driving 10,000 visitors to your website every hour if none of them convert?
Are you taking FULL advantage of every opportunity?
Do You Have An SEO Strategy?don't leave it to luck
5 Questions To Develop Your Strategy
What do (or can) we create that helps solve searchers' questions or problems?
1This is the default question when beginning content and relationship marketing efforts.
Do You Have An SEO Strategy?don't leave it to luck
5 Questions To Develop Your Strategy
What is the unique value we provide that no one else does?
2Why do you exist when there is already a solution available? Purple Cow! How are you different?
Do You Have An SEO Strategy?don't leave it to luck
5 Questions To Develop Your Strategy
Who will help amplify our message and why will they do it?
3This is essential due to the shift from the SEO tactic of ranking signal (link) building to ranking signal (link) earning.
Do You Have An SEO Strategy?don't leave it to luck
5 Questions To Develop Your Strategy
We need people that care enough about what we’re doing to share it with others via social media, email, word of mouth, etc.
Without them, we’re shouting into a void like a forgotten blog and we’re going to fail.
Do You Have An SEO Strategy?don't leave it to luck
5 Questions To Develop Your Strategy
Since we need the amplification to get these ranking signals, we need to know WHO we’re looking for.• Target Audience• Target Customer• Influencers• Current Customers (if they want to share you!)
Do You Have An SEO Strategy?don't leave it to luck
5 Questions To Develop Your Strategy
What is our process for turning visitors from search into customers?
4This is how you get your ROI. What does your web marketing / sales funnel look like?
Do You Have An SEO Strategy?don't leave it to luck
5 Questions To Develop Your Strategy
How do we expose our content in a way that search engines can easily crawl, understand, and deliver to searchers?
5
Do You Have An SEO Strategy?don't leave it to luck
5 Questions To Develop Your Strategy
• This is your more typical on-site SEO tactic. • How are we going to turn our legal knowledge
into something that a search engine can perceive?
• Content needs to answer the question and not just contain the keywords.
Do You Have An SEO Strategy?don't leave it to luck
5 Questions To Develop Your Strategy
This is your more typical on-site SEO tactic.
How are we going to turn our legal knowledge into something that a search engine can perceive?
Do You Have An SEO Strategy?don't leave it to luck
5 Questions To Develop Your Strategy
• What is truly shareable? Lead Magnets, Infographics, Videos, Short Form Content.
• Analyze your competitors tactics.• IT: schemas, tags, above the fold, h1, open
graph, descriptions, page structure, redirects, site load speed, canonical link tags, URL structure.
Do You Have An SEO Strategy?don't leave it to luck
Local vs Global SEO
• I’m FIRST on Google! … In Anniston … But that’s okay!
• Global Requires Budget. Think about the competition you’re up against.
Do You Have An SEO Strategy?don't leave it to luck
Delisting? That happens?
• What happened? Google hates being “gamed”
Do You Have An SEO Strategy?don't leave it to luck
Delisting? That happens?
• Google Analytics + Webmaster Tools• Disavow all bad links. All links aren’t created equal.
microsoft.com vs bobsgolfcartsoxford.com
Do You Have An SEO Strategy?don't leave it to luck
It’s A Mystery!
• What we know today is a matter of trial and error• Moz.com is a great resource.• Focus on content and conversion over trickery.• Consider using a CMS to make the on-site easier.
Do You Have An SEO Strategy?don't leave it to luck
Thank You For Attending!
866.645.9235 [email protected]
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WideNetConsulting.com
