3 Essential Social Media Measurement

Tools For Your School

Slide 1

3 Essential Social Media

Measurement Tools For Your

School

3 Essential Social Media Measurement

Tools For Your School

Slide 2

1. Google Analytics Social Reports

2. Facebook Export Insights Data

3. YouTube Insights

Overview

Source: Higher Education Marketing – 3 Essential Social Media Measurement Tools For Your School

3 Essential Social Media Measurement

Tools For Your School

Slide 3

By adding a few advanced segment filters to your Google Analytics, you see: the percentage of traffic that comes to your site from social

media

the sort of activity users had with your site once they got there

Google Analytics can also:

compare social networks (Facebook, Twitter, LinkedIn, etc.), allowing you to understand which one drives in the most traffic, as well as which has the best lead conversion rates, bounce rates and time spent on your site.

1. Google Analytics Social Reports

Source: Higher Education Marketing – 3 Essential Social Media Measurement Tools For Your School

3 Essential Social Media Measurement

Tools For Your School

Slide 4

In addition, Google's Social Plug-in Analytics can help you:

analyze how users engage with any social plug-in that you

incorporate into your school's website (Facebook Like button,

Google’s +1 button and Twitter’s Tweet button).

1. Google Analytics Social Reports

Source: Higher Education Marketing – 3 Essential Social Media Measurement Tools For Your School

3 Essential Social Media Measurement

Tools For Your School

Slide 5

Once you configure the JavaScript for Analytics, the

plug-in will provide a number of reports, including:

Engagement: the number of pages viewed per visit, average

time on site, bounce rate, and other metrics for visits that

included and did not include social actions

Action: allows you to compare the number of social actions

(+1 clicks, Likes, etc.) for each social source and social

source-action combination.

Pages: allows you to compare the number of actions on each

page of your site.

1. Google Analytics Social Reports

Source: Higher Education Marketing – 3 Essential Social Media Measurement Tools For Your School

3 Essential Social Media Measurement

Tools For Your School

Slide 6

For some time now, Facebook Insights has allowed you to

track the number of: Likes

Comments

Shares

Views

But did you know that you can now compile and export these

results in an easy-to-read Excel sheet? This feature allows you to compare at a glance the performance of your

brand page year to year, see what posts have been most effective and

which have not.

2. Facebook Export Insights Data

Source: Higher Education Marketing – 3 Essential Social Media Measurement Tools For Your School

3 Essential Social Media Measurement

Tools For Your School

Slide 7

2. Facebook Export Insights Data

Source: Higher Education Marketing – 3 Essential Social Media Measurement Tools For Your School

3 Essential Social Media Measurement

Tools For Your School

Slide 8

The YouTube Analytics section allows you to go beyond the

success of each of your video and look at how your channel

is faring over a chosen period of time (days, weeks, and

years). Reports include:

Demographics

Engagement statistics

Audience retention rates

YouTube Insights is a great tool to know where to advertise

your videos and to see what type of content your students

want to see more of.

3. YouTube Insights

Source: Higher Education Marketing – 3 Essential Social Media Measurement Tools For Your School

3 Essential Social Media Measurement

Tools For Your School

Slide 9

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