Embed Size (px)
Citation preview
3 Steps to Create an Effective Student
Blog
Slide 1
3 Steps To An Effective Student
Blog
3 Steps to Create an Effective Student
Blog
Slide 2
The first 3 steps to take to create an effective student blog:
1. Choose the right Ambassador
2. Create Editorial Guidelines
3. Commit
Overview
Source: Higher Education Marketing – 3 Steps to create an effective student blog
3 Steps to Create an Effective Student
Blog
Slide 3
“Who should write for our school’s student blog?”
should be found when defining the type of student you want to
reach:
A student interested in your most popular program?
A student going back to school after years spent working?
You will need to identify your school’s personas to answer
these questions precisely.
Once you have defined the target you wish to reach, find
students who fit the description.
1. Choose the right Ambassador
Source: Higher Education Marketing – 3 Steps to create an effective student blog
3 Steps to Create an Effective Student
Blog
Slide 4
These students should be personable:
have strong written skills
enjoy telling stories
They should be willing to tell things the way they are.
1. Choose the right Ambassador
Source: Higher Education Marketing – 3 Steps to create an effective student blog
3 Steps to Create an Effective Student
Blog
Slide 5
Once you have chosen your Ambassador, have him/her sit
down with the head of the Communication Department to
present:
your school’s general social media strategy
the part played by the student blog in it.
Together, they should go over:
privacy
legal limits (signing an agreement about what is acceptable and
unacceptable on the blog is recommended)
post formats
responses and monitoring of comments.
2. Create Editorial Guidelines
Source: Higher Education Marketing – 3 Steps to create an effective student blog
3 Steps to Create an Effective Student
Blog
Slide 6
They should also draft a list of subjects to cover in the blog.
Such subjects may include:
what the student loves about your school, what disappoints him/her,
what has been a great surprise
general life as a student
problems with juggling personal life, sometimes a professional life
and school
views on the industry
more trivial reports about life on campus or even the weather (as it
gives also an idea of life on campus)
community events and community news
open houses and seminars
announcements, graduations, student awards, etc.
2. Create Editorial Guidelines
Source: Higher Education Marketing – 3 Steps to create an effective student blog
3 Steps to Create an Effective Student
Blog
Slide 7
Keep in mind that these editorial guidelines are just that.
The student should be responsible for all the content and there
should be no pre-screening of his/her posts.
After the launch, these meetings should occur on a regular
basis to give the student an opportunity to voice concerns or
difficulties.
2. Create Editorial Guidelines
Source: Higher Education Marketing – 3 Steps to create an effective student blog
3 Steps to Create an Effective Student
Blog
Slide 8
The last key to making this student blog a success is to commit
to delivering good quality posts on a regular basis, at least
once a week.
This is a team effort. Your school will have to make sure your
Ambassador has everything he/she needs to do his/her work well.
This will include:
helping him/her build an audience by publicizing the blog: add a
button on the homepage of your website, link the blog to your
profiles on all the social media platforms.
3. Commit
Source: Higher Education Marketing – 3 Steps to create an effective student blog
3 Steps to Create an Effective Student
Blog
Slide 9
Questions? 1.514.312.3968
Visit our Website: Higher Education Marketing
FOLLOW US ON FACEBOOK
FOLLOW US ON LINKEDIN
FOLLOW US ON TWITTER
FOLLOW US ON PINTEREST
FOLLOW US ON GOOGLE+
