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Landing a Job after Graduation:3 Ways Social Media Can Help
Julie HarrisonOctober 21, 2014
(slides will be made available on SlideShare)
#1: Networking
Networking requires patience, a long-term outlook, and an open mind
Start with listening …
What issues or topics are they talking about, passionate about, angry about?
Using LinkedIn to its full advantage Join LinkedIn groups: track the
discussions and attend in-person events shared by the group
Follow target companies: note events, news releases and any new job openings
Create your own group!
Using Twitter to its full advantage Follow hashtags related to your industry
(#advertising #marketing #ottawajobs #ottawa, etc)
Follow target companies Follow industry magazines and
publications Follow key executives
#2: Branding
More than 50% of recruiters use the internet to search for candidates.
Will they like what they see if they find you? Photo credit: workopolis
Portray a professional brand Good quality headshot Complete profiles with no grammar or
spelling mistakes Blog or tumblr focused on industry issues Careful postings to all social networks
Free tools About.me Wordpress.org Weebly.com PicMonkey.com
#3: Skills Development
Social media is now an essential skill in any new hire.
Increase your skills!
Social media: essential skill
Do you know how to …
Develop a social media strategy
Buy Ads on Facebook, LinkedIn, Twitter
Manage multiple social media accounts
Find and analyze data from ads
Then learn!
Online articles and how-to’s In-person professional
development courses offered by industry associations (CMA, CPRS, IABC)
Conferences and workshops (WordCamp, BConnected, etc)
Professional certification (hootsuite, Algonquin, etc)
Summary
Use Social Media for:NetworkingBrandingSkills Development
“I’m a great believer in luck, and I find the harder I work, the more I have of it.”
–Thomas Jefferson
Questions? Shoot!
Find me off campus: Twitter: @coffeewithjulie [email protected]
Find me on campus: [email protected] Woodroffe campus, Room B246
