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• After today you will be able to identify the different types of commercial advertising
•Slice-of-Life•Fantasy•Musical•Technical
Expertise•Testimonial
•Lifestyle•Mood or Image•Character/
Humor•Scientific
Evidence
• Shows people using the product in an everyday setting.
• Creates a fantasy about using the product of service.
• Revolves around people or characters singing a song or jingle about the product.
• The goal is to get the song to stick in your head.
• Uses someone to explain how the product works or is made.
• Uses a celebrity to endorse a product.
• Shows the product or service in relation to a particular lifestyle.
• Uses a story or music to bring out a specific emotion.
• Uses a fictitious character to represent the product or service.
• Most of the time, they are funny.
• Uses rational reasoning and scientific information to demonstrate why a product is superior.
• Often start out, “Clinical evidence shows…”
• Over the next 2 days, watch TV• Write down 1 or 2 examples of each
type of commercial that you see.