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Museum Research Methods
MUSM7034Semester 1 2009
Session 5.1 Web-based research
www.arts.usyd.edu.au/departs/museum
http://musm7034.ning.com/
[2] Museum Research Methods 2009
Web-based audience research
Inside view of audience research
Reporting and disseminating
Focus reading: Kelly ‘Communities of Practice’
Course overview & conclusion
Overview of today
[3] Museum Research Methods 2009
Observation methods
1. Tracking visitors – where they go, how long they take
2. Counting and timing at displays – how many use, how long
3. Behaviours at displays – what do they do
Last week
[4] Museum Research Methods 2009
Confounding
Hot trends Online Segmentation Ethnographic Collaborative communities of practice
Last week – questions
[5] Museum Research Methods 2009
Web-based audience research
Traditional framework
Quantitative surveys panels
Qualitative Discussion boards/chat Community consultation
Bang the table
Sample selection: what does it represent? A self-selected sample (volunteer
sample) is not representative of the whole.
Community consultation vs social research Community consultation is a vehicle for
people to have their say. Social research seeks to discover the
views of the whole community.
[6] Museum Research Methods 2009
Web 2.0 audience engagement
Australian War Memorial Blogs Flickr Twitter
Australian Museum Blog – All about Evil Facebook
Powerhouse Museum Blog – Australia in 80s Flickr – Australia in 80s Facebook – Australia in 80s
Old Parliament House (MOAD) Online community
Ref: Museums and the Web
[7] Museum Research Methods 2009
Web 2.0 audience engagement
Audience engagement is not audience research.
Museums are using social media to engage with
Audiences (application to audience research may be quite limited)
Peers / practice communities
Brooklyn Museum
Time consuming resources and effort constant ‘gardening’
[8] Museum Research Methods 2009
Gillian Savage
Ph. 9954 0455 (business hours)
Ning. http://musm7034.ning.com/
Contact
