LinkedIn for Beginners & Job Hunters

Diane K. DanielsonCeo, Downtown Women’s Club

Jennifer TaylorDirector, Footbridge Staffing

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Profile Basics

Profile Basics:

Picture

Status updates

Complete titles

Keywords

Recommendations

Connections

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Websites

• Edit these to show the actual name.

Public Profile

• Edit to include your name so that search engines can

find you.

Profile Basics3

Blog Link

Slideshare

Google Presentation

Applications4

Networking

Inviting people to link:

• Limited to people you know/intros to people

your friends know.

• Quality, not quantity

• Always customize your invite

• Rule of thumb: If you think you may need to

contact them again in the future.

• LinkedIn Open Networkers (LIONs)

• Defer Facebook Friend requests

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Networking

Keeping Your Name Out There:

• Updating your profile

• Writing recommendations

• Status updates

• Adding presentations/links to white papers

Interacting with others:

• Groups

• Answers

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Groups – join or start one7

Answers – ask and answer8

A recruiter’s viewpoint

“LinkedIn is not just your profile, it’s your online

portfolio.”

- Jennifer Taylor

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A recruiter’s viewpoint

Three reasons recruiters use LinkedIn:

• Knowledge seeking

• Target recruiting

• Networking (Groups)

InMails v. Introductions

• Recruiters use paid plans to be able to contact

candidates without utilizing the “introduction”.

• Strategy in targeting is key for reputable

networking and referrals.

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A recruiter’s viewpoint

Help recruiters (and others) find you:

• Complete your profile

• Include all keywords, titles, certifications

• Add in any blogs/slides/presentations that

demonstrate your expertise

• Create a public profile

• Join industry groups

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A recruiter’s viewpoint

Build your own network

• Start with those in your niche – at all career

levels, and expand to include those you

work with indirectly.

• Seek out Recruiters who specialize in your

niche space.

• Target your network expansion to include

where you’d “like to be” in your career.

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Thank youDiane & Jennifer

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