GAMIFICATION디지털미디어특강

디지털콘텐츠학과 122226 정수현

2014. 10. 31

What is GAMIFICATION?

Gamification is the concept of applying game mechanics to engage people to achieve their goals.

GAME FICATION

PART 0

Points

Levels

Leader BoardsBadges

Challenges/Quests

On Boarding

Engagement Loops

PART 0

Points

Levels

Leader BoardsBadges

Challenges/Quests

On Boarding

Engagement Loops

Empty Bar Problem

PART 1

POINT SYSTEM

PART 1

POINT SYSTEM

Redeemable Points

Acquire redeemable points freely

Be cashed easy

Sweepstake Law

PART 1

POINT SYSTEM

Redeemable Points

Dual Economy

The most powerful immersion

Using two currencies

Topaz Coin

PART 2

On Boarding

PART 2

On Boarding

First way : “1 Minute”

Second way : “Too much Information”

Third way : “Win”

Fourth way : “Experience”

PART 3

Engagement Loops

PART 3

Engagement Loops

Repeat System

PART 3

Engagement Loops

PART 4

Empty Bar Problem

PART 4

Empty Bar Problem

PART 4

Empty Bar Problem

Sense the Interest Alone

Disadvantage that interesting is not for long

Hire People to Fill the Rooms

THANK YOUFOR YOUR KINDNESS