MARKETING MIX

By,• Ravi Rai • IBS Bangalore • Class of 2013

Of

7Ps

Product

Price

Place

Promotion

Process

Physical evidence

People

PRODUCT

Need to be able to assess the market and the customers’

mood 

Understand-product you are selling online is really in

demand or not

Widest portfolio in beverage industry comprising of 3300

products

Coca cola brands in India are Fanta, Maaza, Limca, sprite,

Thums up, Minute Maid, Nimbu fresh, Nested iced tea etc.

PRICE

 pricing is done according to the market and

geographic segment

By assessing what people can spend for some

products,

based on the competitors pricing

Pepsi is the direct competitor to coke.

PLACE

is available all over the world

effective distribution network of coke has almost

eroded the small and middle level players in the

market

even the rural market by extensive distribution and

have eroded the market share of Bovonto, Kalimark

etc.

PROMOTION

invests billions of dollars a year in advertising and promotions

maintain its position of industry leadership against rival Pepsi

spends a good portion of its ad budget on television advertising

Magazine ads, online and social media have also been used as

media

promotions at the store are used to drive revenue during slow

periods.

PEOPLE

Number of consumer .

Employees

Management

Culture

Customer service

PROCESS

Manufacturing process

Distribution channel

PHYSICAL EVIDENCE

1st distinction of the product

Easily identified by its looks

Coca cola ;s logo is sufficient for this

‘Cola Cola’ favour in the soft drink

is only provided by coca cola

THANKYOU