7 Steps onHow you can prevent Shutting Down your

Institution

Premise

3 Major Challenges for your Institution

Local Appeal Low ApplicationNumbers

Placements in Top Companies

Your current measures are not solving these

Consistent Failure to top-grade may lead to:

Losing Application numbersAnd

Admissions for programs

Losing Corporate Credibility

Shutting down of Program orCollege

What is the Cost of Failure?

Trends in Education Space in India No more Local advantage – More Universities

and Institutions are competing for important pockets and markets in a single location

No Insurance for Future admissions or Application numbers for colleges

A smarter applicant base that is connected better than before

A thinning differentiator between Universities, Business School, Institutions

Why should you be bothered? There are more than 3 similar institutions in

your city/district/location More institutions have been sanctioned and

more similar looking successes will be sought to be replicated

Corporate credibility has to be built Pan-India applications have not been what you

always wanted

Can this be solved?

Yes..

How? - The 7 Steps Local to National brand appeal and Growth Placements top-grading Year round networking with

students/applicants from across India Knowledge of Applicants behavior,

preparation pattern, etc. Dedicating resources in the right domain Insuring your future application numbers Developing an internal system of excellence

Local to National brand appeal and Growth

Connect with pan-India audience Today's applicants are not available on

newspapers or radio. They are with more “Visual” mediums – like the 'Internet'

Re-package your programs with a national appeal

Sign-up with national level tests/ Accept national level test scores

Create an Internal team for this transition

Placements top-grading Network with the best companies through your

students and faculty Exhaustive Social media strategy for

Placements alone No compromise on the quality of admission into

your programs. Better quality students directly 'translate' into better PLACEMENTS

Internal training programs for updated skill set training.

Year round networking with students/applicants

Traditional media like – Newspapers, TV, Radio, etc do not provide you with this facility

Start early and become a part of an applicant's daily life

Understand and use the Application Decision matrix, and preparation patterns

Use Student Forums for such activities. They are FREE.

Knowledge of Applicants behavior, preparation pattern, etc. When do they start preparing? Why do they select institutes in a particular

way? When do they apply/ buy forms? How do they measure institute worthiness from

their own networks from Forums? What are their (applicants') pain-points? “They are more interested in knowing what you

can do for their career, rather than your infra or laptop etc”

Dedicating resources in the right domain

You don't need to spend a large sum of money in branding or advertising – save for internal development

Print, TV and Radio are not the places applicants spend their time. Seek for the largest and best forums online

Get a crack-team of 3 people most with a budget dedicated towards pan-India branding over 6-10 months.

Insuring your future application numbers

How does one Insure application numbers? Answer – Branding, networking, perceptual advantages, and being a part of the lives of over 1,000,000 applicants in India

Money you spend is not COST. It is like an Insurance Premium you pay for better application numbers for years to come

Spend in mediums and places where people don't forget you after the very day of your communication.

Developing an internal system of excellence

The best faculty The best infrastructure The best pedadogy and industry relevant

curriculum These are all basic neccessities of an excellent

system – Get them done The best alumni network

Example of a Forum Pagalguy.com

India's largest online community or forum of MBA applicants and also for students who are looking at other post graduate degrees (like MCA, MTECH, MPHIL, PHD, etc)

Over 6,00,000 unique users visit Pagalguy every month to discuss and network with fellow applicants, b-schools, Universities

Your official statements can be published by your team on Pagalguy Forums.

Who uses Pagalguy Forums and its Branding Programs?

Top-200 Business Schools in India (ISB, IMT, IMI, SP Jain, NMIMS, etc)

Top University programs in India (FMS Delhi, UBS Chandigarh, Amrita University, Symbiosis, Hindustan University, etc)

Top International Institutions (HULT, York University – Schulich, Bradford University, Aston Business School, Duke Fuqua, etc)

What Now? We can work together with you and design your

pan-India plan with all the 7 steps mentioned in this document

You can work on an annual or 5 yrs plan basis, wherein our expertise and training will be provided as a Freemium service to you

2011-2012 Admission season should be the one that changed your institutes canvas forever

Case Studies

Of Institutions who have used Online Forums like Pagalguy.com in the last 3-4 years

S P Jain Institute of Management (Dubai & Singapore)

Pagalguy Client Since – 2006 Improvement in Application numbers – 67%

year on year Improvement in %ile Cut-off marks – 20 points Official thread - Yes (Admission Query Thread)

Amrita Business School (Amrita University)

Pagalguy Client since – 2006 Improvement in Application numbers – 60%

year on year Improvement in %ile cut-off marks – 25 points Official Thread – Yes (Admission Query, Life at

Amrita)

Great Lakes Institute of Management (Chennai)

Pagalguy Client since – 2007 Improvement in Application numbers – 50%

year on year Improvement in test scores (GMAT) – 80 points Official Thread - Yes

Reference Charts

For all data shared in this document

Chart 1 – Preparation Pattern of Applicants

Early Starters

March

Peak time forEntrance testPreparation

June October Nov

CAT Exam Fever

Jan MayDecision Time Band Application Time Band

Fn(Recall, branding, mindshare) > 1 ; Super-Linear/ Exponential

Fn(Recall,mindshare) <1 ; Sub-Linear

Website Traffic – Global (Pagalguy)

City Wise Traffic in India

Visitor Loyalty at Pagalguy.com

Secrets of Digital Marketing

Compiled by the team at Pagalguy for Business Schools and Universities.

Click to Download your FREE Copy