We need to learn Adobe

Task

Create a 1 minute sweded music video.

Instructions are on the blog

Tutorials

The following link has screen shot guides of how to do the basics on adobe.

http://www.mediacollege.com/adobe/premiere/pro/

Editing and Cinematography for Music Videos3 Lessons

We know how to film and edit don’t we?

You have learned how to film and edit but…you learned this skill for making films. Music videos are very different.

Extension Task Now lets analyse some of the best music videos to find out what we should be doing.

Extension Task

To get the higher grades take your editing research further by looking at successful music videos.

Editing

The following Videos won or were nominated for best editing in the 2012 MTV VMAs

Beyoncé — "Countdown” (Editors: Alexander Hammer and Jeremiah Shuff)

ASAP Rocky — "Goldie" (Editor: Samantha Lecca)

Gotye (featuring Kimbra) — "Somebody That I Used to Know" (Editor: Natasha Pincus)

Jay-Z and Kanye West — "Paris" (Editors: Alexander Hammer, Peter Johnson and Derek Lee)

Kanye West (featuring Pusha T, Big Sean and 2 Chainz) — "Mercy" (Editor: Eric Greenburg)

Task – Pick out Editing Techniques

Choose one or two of the videos from the previous slide.

List all of the editing techniques that you see (add some screen shots)

Tell me why you think that the music video was nominated or won the award. (Beyonce Won)

Special Effects

Special effects have increasingly found their place in music videos. This music video won best SFX at the VMAs in 2012 – Skrillex

Want to see how they create this magic on another video? Click here

Cinematography

The following Videos won or were nominated for best cinematography in the 2012 MTV VMAs

M.I.A. — "Bad Girls" (Director of Photography: André Chemetoff)

Adele — "Someone Like You" (Director of Photography: David Johnson)

Coldplay (featuring Rihanna) — "Princess of China" (Director of Photography: Stéphane Vallée)

Lana Del Rey — "Born to Die" (Director of Photography: André Chemetoff)

Drake (featuring Rihanna) — "Take Care" (Director of Photography: Kasper Tuxen)

Task – Pick out Cinematography Techniques

Choose one or two of the videos from the previous slide.

Write down all of the camera shots, angles, movements that you see (add some screen shots)

At the bottom tell me why you think that the music video was nominated or won the award.