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1 the problem
express this with real world easily relatable examples
make it obvious and ideally something easily relatable
address a user need not their want
3 the market
show a graph of your market size
try and make it impressive but don’t go overboard
cite an industry research group for credibility
4 the competition
list all your top competition
describe how you are unique
what is your niche (positioning)?
who are you disrupting?
5 the business model
show how you intend to make money
top revenue sources (1-3)
show how/when you intend to break even