MEDIA STUDIES A2 EVALUATION

FOUNDATION PORTFOLIO

BY SADIA FATANI

HOW DOES YOUR PRODUCT USE OR CHALLENGE CONVENTIONS AND HOW DOES IT

REPRESENT SOCIAL GROUPS OR ISSUES?

The short film that I made was on child abuse which is a social issue and needs to be brought attention to as it is very common in our society and people need to pay more attention to it.

. My film is based on a story of a mother who leaves her 11 year old child to her servant most of the time and the servant sexually abuses the child and beats him up.The child is very scared and his mother pays no attention on him.

The mother is least bothered about her child and thinks that the servant is taking good care of him. The child (ALI) is very scared and cant speak up to his mother about what the servant does to him whenever she leaves him alone with the servant. Ali cant study or eat properly and he fails his school tests. One day his mother comes home early and sees the servant (EMDAD) sexually abusing her child. She realises her mistake and the servant has to leave the house.

I challenged the convention by not adding any background music in my film.Also, my film has no specific genre , it is for spreading awareness on child abuse which is very common in our society.I shooted my film indoor,there are no outdoor scenes in my film.

How do the elements of your production work together to create a sense of branding?

I used the child’s picture in which he looks scared on the background,to make a branding of it and to show the CHILD ABUSE which is the main lesson behind my film.I have used the same colour (red) as a sign of fear in Video, Postcard and the webpage.RED is used as a sign of fear which is the similarity between my webpage,poster and video.

How do your products engage with the audience and how would they be

distributed as real media products?

There is no specific target audience for my film but since it’s creating awareness on child abuse, I think adults and specially parents should watch because they are the ones who take care of their children .

I would want universal films to be my film distributor as they accept all the genres.

They accept low budget films and my film is a low budget one ,this is also a reason I would want universal films to distribute my film.

I would also want to distribute it through social media such as facebook.

How did you integrate technologies software,hardware and online in this project?

For editing the film I used windows movie maker

For the poster of my film I used microsoft publisher.

For the webpage , I used wix.com

Hardware:Cannon 700DTripod Laptop for uploading

For the poster of my film, I used the following logos:

-For the name of the film, I used Red

colour as the symbol of fear.

- I have used a picture from the film in which the child looks scared which shows that he fears someone.

- I edited the picture and added a few

filters in it to make it look dramatic.