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A2 Media - Evaluation

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1. A2 Media - Evaluation Liam Brady 2. The Evaluation This evaluation will assess how we as a group performed in making our media production. The production was a film trailer, and I will evaluate it by answering 4 questions: How did you use new media technologies in the construction, research, planning and evaluation stages? How effective is the combination of your main product and subsidiary texts? In what ways does your short film use, develop or challenge forms and conventions of real 3. How did you use new media technologies in the construction, research, planning and evaluation stages? From the early stages of pre-production, it was evident that new media technology would play a massive role in our creation. Aside from the inevitability that we would need a camera and its tripod, we realised that scenes required more work than just being filmed and shot (like editing, uploading etc.). So based on these facts, we knew research and preparation would be imperative, as we would be fully equipped and ready to perform a competent job on our trailer. After research as a group, we 4. 1) High Definition Camera, SD Card and Tripod Arguably the most crucial piece of our apparatus, this device allowed us to shoot and film the scenes we needed to include in our production. The device as a whole was really efficient and user-friendly, as it requires just a sequence of two buttons to start filming (the power button and record button). Its ability to record high definition video (higher resolution than standard definition) enabled our scenes to be filmed with extreme clarity, thus proving it is a competent device that provides shots that are easily visible to the audience. The shots that we eventually performed with the camera were very adequate, and were all appropriate for the scenes we panned out. We had a mixture of close shots, medium shots, long shots as well as various angles like eye level, low angle and 5. 1) High Definition Camera, SD Card and Tripod A key point that was considered during production was how high definition video can take a lot of memory, due to its clear quality and visual power. So to ensure that filming could commence without any problems halfway through, we were equipped with a 4GB (gigabyte) SD (Secure Digital) card that would be a storage device to contain the high definition video clips. This card would be crucial to our filming, so we were sensible and careful to avoid exceeding the allocated memory on the SD card. Without this storage device, videos wouldnt have been able to be filmed - due to the camera being unable to write the memory onto a form of storage. The SD card also has a pivotal involvement in the extraction of the video files, as it has to be inserted into a computer for the editing process. This will be 6. 1) High Definition Camera, SD Card and Tripod Despite it not being a piece of technology, the tripod is still a vital component of the camera itself. This component stabilises the camera, and allows a steady scene to be shot without the usual shaking from a handheld recording. This really allowed us to add professionalism to our shots, therefore giving a sophisticated look to them. Without the tripod, the shots would contrast massively, as they would be unstable and disorientated due to the lack of weight being distributed and the imbalance of the camera. The shaky, uneasy shots should only be achieved if we intended to perform a handheld scene; so having the tripod provided a massive assistance to us during our filming sessions. Overall, the camera was a real pleasure to use during the filming process. The clear quality in high definition that it emits as well as its lack of difficulty made it an 7. 2) Apple iMac & MacBook Once the filming sessions were finalised, we now moved onto the editing process. In order for us to edit and alter the video files we filmed, we used Apple Macs. These personal computers are made by Apple, Inc. and are renowned for being competent workstations for creative purposes (like graphic designing, video editing etc.). The Macs can come in many forms, like desktop computers or laptops for portability purposes. We were very happy with using this device, as its very professional, user-friendly and sophisticated. Predominantly, Liams personal MacBook was used for the editing process but the iMacs at KESH Academy were used too for research and minor editing. All the systems (Macs) run on the widely popular Mac OS X operating system, albeit many different Mac devices will have different versions of the software. This differs heavily to Microsoft Windows, as their devices run on the Windows operating system (albeit on different versions again). The software 8. 2) Apple iMac & MacBook As mentioned previously, the SD card was a vital component that enabled us to film the video clips. And once filming was finished, we detached the SD card from the high definition camera with the intention to insert the card into the card slots in the MacBook and iMacs. These card slots allow us to read the data on the card, as well as transfer it 9. 3) Final Cut Pro Final Cut Pro X was the software we used to create the trailer, as well as edit the video files. This piece of video editing software is developed by Apple Inc. like the Macs, and allows video to be exported into many different resolutions and formats. It also has an adequate popularity with filmmakers, thus reinforcing its importance and competence. We started by opening Final Cut Pro, with the SD card currently inserted into the Mac device. We wanted to transfer the clips into the software to be accessed and edited, so we log and transferred the video files from the SD card onto the Macs hard drive. Once the transfer process was 10. 3) Final Cut Pro Most of the clips required minimal editing, just a change of filter (teal and orange) as well as trimming the duration of the clips. However, for every clip we added the letterbox effect, which gave the shots an aspect ratio of (2:35:1 precisely) that provides the widescreen look many professional films have. It also has a good way of focusing on the scene much more, as there are fewer distractions in the background due to the prominence and smaller size of the videos frame. This replicated professional movies highly (letterbox), and gave a blockbuster-like feel to our production. We also used a freeware (free to use) voiceover pack, named Movie Voice. This pack provided stereotypical American voice-over files, with the files being MP3 files of usual phrases and clichs expected in a trailer. We implemented these into our trailer over WITHOUT LETTERBOX WITH LETTERBOX 11. 3) Final Cut Pro Once the easier and low-maintenance clips were finalised, we transitioned our focus to the more ambitious clips. By being ambitious, we wanted to further our skills and techniques by implementing green screen footage into our trailer to emulate scenes not possible physically. For starters, we filmed several scenes of Brandon (the actor & group member) in front of a green screen. The aim was to perform him flying, so we shot a scene of Brandon in the stance of him hovering. This file was then transferred to Final Cut Pro, where we implemented the chroma key effect. This effect (chroma key) distinguishes the green background (or any other standout background colour that doesnt clash with the subject on camera) behind Brandon and then removes it, thus leaving Brandon in the scene with a transparent background. This effect then granted us the ability to impose Brandon onto another BEFORE CHROMA KEYING AFTER CHROMA KEYING 12. 3) Final Cut Pro The last compilation of green screen footage we conducted was by filming stock scenes, where we filmed basic scenes like traffic, the city and civilians. These are scenes we would place green screen effects on, so afterwards we downloaded free effects. The effects we downloaded were a car crash, fireball and explosion, which all had a pre-set green background. To finish with these effects, we applied the chroma key effect again and then imposed them onto the stock scenes we filmed. Conclusively, Final Cut Pro on the Apple Mac devices went very successful for us. Its detailed, non-basic interface enabled us to perform really complex tasks and therefore export a professional, structured video (as opposed to more basic and beginner editing software). Seeing as Liam had previous experience with the software, we 13. 4) YouTube YouTube, a preeminent video-sharing website, was the destination we would upload our final production onto. Its millions of users on the website provided a platform for our video to get exposure on, as well as making the video easily accessible to anyone. Once we exported the video into a high definition format, we signed into our production companys YouTube channel and clicked the upload button. From this, we chose the file of our video and then it started to upload to the website. Due to the high quality of the video, the file took a substantial amount of time to upload as it was a big file size. However, once it was uploaded it was accessible worldwide, and we were also able to embed the video directly to our media blogs post. Seeing as weve had an abundance of experience in using YouTube before, the video uploading process was extremely easy and therefore provided no problems. If there were one difficulty, it would be the upload time as the time took several hours so it was very time consuming. However, this cannot be 14. How effective is the combination of your main product and subsidiary texts? For this question I will discuss how the film industry use posters to advertise their product, as well as the roles magazines play. I will also compare how our subsidiary texts relate to our trailer, and what conventions they use too. 15. 1) Posters The film industry incorporates posters in order to get a particular target audience intrigued with the