1. Turning Trash into Cash The University of San Diego E-Waste
Collection Center Michael Catanzaro AASHE Paula Morreale October 8,
2013
2. USD Overview Why e-waste is different E-waste in numbers
What weve done Growth of business Call to Action Discussion
Agenda
3. Catholic Private University founded in 1949 Campus Size: 180
Acres; 84 Buildings Total Students: 7,832 Undergraduate Students:
5,119 Graduate Students: 2,713 Tuition: $40,900 per year 10:1
student to faculty ratio
4. University of San Diego Mission: committed to advancing
academic excellence, expanding liberal and professional knowledge,
creating a diverse and inclusive community, and preparing leaders
dedicated to ethical conduct and compassionate service Vision:
educating students who are globally competent,
5. 2010 San Diego E.A.R.T.H. Works Award 2011 SDG&E Energy
Showcase, Excellence in Energy Savings in Higher Ed 2012 Energy
All-Star Awards, Outstanding Sustainable Organization 2013 San
Diego E.A.R.T.H. Works Award6
6. Opened first full-time collection center on a college campus
Local news coverage (newspaper and evening segments) More than
5,200 visitors in 2.5 years of operation Over 500,000 pounds
collected Collected over 80,000 in 1 month- winner of Recyclemania
E-waste Challenge Social service for community education and job
creation
7. What USD has Done Created a free drop-off location for
residents and businesses to dispose of electronic waste in an
environmentally and socially responsible way Service to the
community Connects to the growing changemaker values of Ashoka with
the social entrepreneurial movement on campus We collect ALL
e-waste Computers, cell phones, tvs, etc. Easily sold/repurposed-
creates revenue Batteries, toner, light bulbs
8. Community Impact Provide opportunities Build capacity of
individuals Education at local high school and middle schools
E-waste collection drive at schools Zero Waste Educators grant
9. Individual empowerment through skill development Seat
retrofit allows three workers and coach to conduct pick ups 5 days
a week Work 25 hours a week
10. E-Waste Learning Laboratory Environmental Studies major
senior researched e-waste as her senior thesis Industrial
Engineering completed a comprehensive efficiency study to help us
understand how to maximize our ROI Communication class developed
our mission statement and commercials for the web Social
Entrepreneur Course provided inputs on potential business
opportunities Marketing class creates and monitors online
advertising through Google grant
11. Google Grant $10,000 per month in free advertising
Connection to classroom Real experience for business students
Measureable results Advertise reselling of e-waste on Google and
craigslist Pick-ups for local businesses and residents
Advertisement
12. Collect all e-waste Only charge for hazardous e- waste to
cover recycling Record and log (tax deductible) Test all e-waste If
not working- properly sort for recycling If working- research fair
market price Post on Craigslist or Amazon Our Process
13. Growth of Business 0 100 200 300 400 500 600 Jan-12
February March April May June July August September October
November December Jan-13 February March April May June July August
September Customers
14. Growth of Business 0 10,000 20,000 30,000 40,000 50,000
60,000 70,000 80,000 90,000 Pounds Collected
15. Growth of Business 0 100,000 200,000 300,000 400,000
500,000 600,000 Total Pounds Collected
16. Growth of Business $- $2,000 $4,000 $6,000 $8,000 $10,000
$12,000 $14,000 $16,000 $18,000 $20,000 Jan-12 February March April
May June July August September October November December Jan-13
February March April May June July August Revenue
17. Growth of Business $- $10,000 $20,000 $30,000 $40,000
$50,000 $60,000 $70,000 $80,000 2011-2012 2012-2013 2013-2014* only
2 months of revenue Resold Recycled
18. Steps you can take Find a space on campus to store e-waste
collected Register with the DTSC and any state certifications Work
with IT, Procurement, EHS departments Find a recycler with proper
certifications willing to help you set up the collection center
Work with Residential areas to collect e-waste at move- out Resell
back to students in fall Reach out to local community Businesses
Schools Residents Educate and Promote
19. Recycler Necessities All e-waste kept domestically Recycler
certifications: R2/RIOS ISO E-Steward Follow NAID or Department of
Defense standards for hard drive wiping/destruction Recycler is
willing to have random audits/visits to make sure they are
following proper standards
20. Whats Next? New Partnerships Revenue Generating Service
Providing Rebranding Commercials Web Redesign Zero Waste?
21. University of San Diego E-Waste Collection Center Michael
Catanzaro [email protected] Paula Morreale
[email protected] www.sandiego.edu/ewaste
