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Creating a Socially
Responsible
Revenue Stream
for Sustainability
University of
San Diego
Michael Catanzaro
Paula Morreale
2
• Catholic Private University founded in 1949
• Campus Size: 180 Acres; 84 Buildings
• Total Students: 7,832
• 369 full-time faculty and 432 part-time; over 60 degree
offerings
• 10:1 student to faculty ratio
University of San Diego
How many of
you have old
electronics at
your house?
QuestionHow many of you have old electronics at your house?
How many
pounds of e-
waste is
disposed of
each year in
the U.S.?
Question• 330,000 tons
• 3.3 million tons
• 33 million tons
What
percentage of
e-waste is
recycled?
Question• 20%
• 33%
• 50%
How many cell
phones are
replaced
worldwide each
month?
What
percentage are
recycled?
Question• 5 million
• 50 million
• 500 million
How many
different
iPods are
there?
Question
• 2001- 2010: 275 million iPods
sold
• More than 20 different iPods
since 2001
Agenda E-Waste in the US and the World
What we’ve done (why we’ve done it)
Operational Details of USD E-Waste
Considerations of Partners
Lessons Learned
Call to Action
We want to tell you our story…
We saw a problem and an opportunity
E-waste was piling up in people’s homes, they didn’t know what to do with it or worse throwing it away
We wanted to fix this problem
This is better than fixing the problem- we are educating USD students and the community
Since we started, resources available in community have increased exponentially
Connects to USD’s values in every way
Here’s our story…
What is electronic waste?
Obsolete electronic products
• Known as:
e-waste
end of life
electronics (EOL)
waste electronic
and electrical
equipment (WEEE)
(pikeresearch.com
)
How much e-waste is there?
E-waste is the fastest growing municipal
waste stream in the US
Approximately 2.37 million tons of electronics
were ready for end-of-life management,
representing an increase of more than a
120% compared to 1999 and there is still no
mandated solution for e-waste
In 2008 the number of connected devices
equaled the number of people on the planet
Data from epa.gov
Problem
People do not typically throw their e-waste away
because they know it’s bad for the environment
Approximately 70% of all electronics produced in
the last 10 years are sitting in people’s homes,
garages and drawers
When it is disposed of incorrectly it creates
pollution, plastics can leech
There are international repercussions from
improperly disposed of e-waste that ends up in
China and then becomes a social justice and
health issue
Data from epa.gov
FULL STORY: http://www.cbsnews.com/video/watch/?id=5274959n
60 Minutes (China)
Traditional Waste Disposal Linear process
75% of e-waste is processed this way
Problematic
Hazardous
Why is e-waste different?
Contains both valuable and hazardous
materials
E-Waste Recycling
Product Collection
Reusable? Sellable?
Dismantling Process…
Recycling
Hazardous Materials
One metric ton of electronic scrap from personal c
omputers contains more gold than that recovered
from mining 17 metric tons of gold ore
(USGS, 2001)
Environmental
Considerations
=
17 tons
1 ton
Current Trends: Volume Generation Why?
Quantity of EOL Electronics in the U.S.
(US EPA, 2009)
Unregulated flow of e-waste
Market Condition
Cont’d
A call to action USD
student
Solution?
Mission StatementThe University of San Diego supports recycling and re-using electronic waste, which limits pollution and reduces the need to mine for raw material. Our E-Waste Collection Center provides a socially and environmentally sustainable service to our community. Our nonprofit organization strives to keep all e-waste in California as it is recycled safely, securely, and responsibly. All proceeds from this collection center go back to the office of sustainability to promote sustainability.
USD E-Waste Center
Created a free drop-off location for San Diego
residents and businesses to utilize to dispose
of electronic waste in an environmentally and
socially responsible way
This center is a service to the community and
connects to the growing changemaker values of
Ashoka and the social entrepreneurial movement
on campus
What has USD Done?
We had no idea what we were getting into!
Second major “business” that was collecting
City collected but only once or twice a month
Only e-waste collection center open more than
once a week in San Diego.
Since we’ve been open there are at least 6 other
significant competitors
When we opened
Accomplishments to Date
Opened first full-time collection center on a
college campus in the nation
June 2011 front page of Union Tribune
Almost 200,000 pounds collected
More than 2,000 visitors in 17 months of
operation
Started local business pick-ups (Summer
2012)
Deemed an Approved Collector (October 2012)
$120,000 per month of free advertising
Connection to the classroom
Real experience for business students
Measureable results
The USD Difference: We collect ALL e-waste
Computers, cell phones, tv’s, etc. (EASY)
Easily sold/repurposed- creates revenue
Batteries, toner, light bulbs (NOT SO EASY)
Hazardous materials that can cost as much as
$4.00 per pound to dispose of
The USD Difference: Sell usable e-waste to give products
second life
Life cycle energy use of a computer is dominated by pro
duction (81%) as opposed to operation (19%)
(Environmental Science & Technology, 2004)
Microsoft Refurbish Program
Classroom Connection
E-Waste Learning
Laboratory Slides from this presentation borrowed from
senior environmental studies student who helped found the center- she made this her senior thesis project (all the technical stuff)
Industrial Engineering completed a comprehensive efficiency study to help us understand how to maximize our ROI
Communication class developed our mission statement and commercials for the web
Social Entrepreneur Course provided inputs on potential business opportunities
First full-time employee from this class
Triple Bottom Line Economic
Revenue generator
Environmental
Responsible disposal
Social
Social TRACE Program
Interaction with the San Diego Community
Engagement with local high schools
Coming soon? Partnerships with Industry
Recycling it the proper way and not
endangering people’s health
Operational Snapshot 1 full-time employee (hired in June)
6-9 part-time student employees
5% of Michael’s time
15% of Paula’s time
1 unpaid intern each semester
Financial Break-down
Past 4 months (June – Sept) Current Projected (if
business as usual)
Operation Cost per month $4,000 $1,900
Average Income per
month (recycling and
reselling)
$2,379 $2,379
Average pounds collected
per month
11,714 11,714
Average income per
pound
$0.17 $0.17
Net Income -$1,621 + $479
Traffic
0
20
40
60
80
100
120
140
160
180
200
AUG.'11 SEPT.'11 OCT.'11 NOV.'11 DEC.'11 JAN.'12 FEB.'12 MAR.'12 APR.'12 MAY'12 JUNE'12 JULY'12 AUG.'12 SEPT.'12
Product Collection We need to double the amount of e-waste we
collect or get more business pick-ups if we want to start making a profit (and keep a full-time staff person)
Targeted Marketing
Business Partnerships
Collection events with local schools
Re-sell e-waste to give second life and get more then just recycling
Not just Recycle: Re-sell or
Reuse
Potential opportunities
Craigslist/E-Bay
Cell phones – sell at low price to non-profits
When we’re profitable we’ll be able to give away
Put useable computers back in classrooms:
Lower income schools in local area
Schools abroad (Jamaica)
Sell to new and returning students
Recycler necessities
All e-waste kept domestically
Recycler certifications:
R2/RIOS
ISO
E-Steward
Follow NAID or D of D standards for hard drive wiping
Recycler is willing to have random audits/visits to make sure they are following proper standards
Steps you can take
Find a space on campus to open a full time
collection center
Find a recycler with proper certifications
willing to help you set up the collection
center
Register with the DTSC and any state
certifications
Work with IT, Procurement, EHS
departments
Steps you can take
Reach out to local community Businesses
Schools
Residents
Educate and promote
Get students on campus involved and be cheerleaders for e-waste center
Work with Residential areas to collect e-waste at move-out
If you build it, they will come
Discussion What is your level of interest in starting your
own program?
Are there other questions about topics we
couldn’t cover?
Would there be interest in starting a coalition
amongst universities?
Contact info:
University of San Diego
E-Waste Collection Center
Michael Catanzaro
Paula Morreale
www.sandiego.edu/ewaste
