Our demographic we had to find out about was wealthy

people.

By Maddie, Amy and Theo

We researched for products such as watches, cars, makeup and fashion.

Some examples of brands we searched were Gucci, Chanel, Prada, Lamborghini, Rolex and Apple

Celebrity endorsement: they have put David Beckham in the advert so that people will think if they buy it and wear it they will be like him. Wealthy people might want to buy this because David Beckham is wealthy so they think the

product is for wealthy people.

When a brand because well known, it allows them to raise the price. This means only the higher class will be able to regularly

afford it. People of a higher class could be attracted to this.

If we look at a few different brands, we'd be able to see the target demographic just by seeing the font, colour scheme,

angle of product etc.

Wealthy target audienceMiddle class target audience

Little to no writing

Qualities of adverts targeted at wealthy people

Classic/Formal

font

Subtle yet obvious

logo placement

Action shot of vehicle

Background and Filter