1. Academic Immersion in an LLC USFs ZAP Builds Social &
Professional Relationships for Success Kasandrea
Serenohttp://bit.ly/zapllc #zapllc
2. University of South Florida
3. University of South Florida 47,943 students 30,425
undergraduates in Tampa 11 Living Learning Communities 13,569
College of Arts & Sciences 1 LLC in the college Zimmerman
Advertising Program LLC 1300 Mass Communication Majors 1 Pod of 28
students + 1RA
4. Once Upon a Time in 2006.
5. Who is Jordan Zimmerman?
6. 1980 Graduated from USF 2006 Began Partnership with the
School of Mass Communication Donated $1,000,000 to the School
Creating the Zimmerman Advertising Program A cutting edge program
to prepare the next generation of advertising professionals
7. Juniper - Poplar Hall
8. Suite Style Starbucks 4 LLCs
9. First Cohort in 2010 of 23 students
10. 2011 New Students & Returners
11. Corporate Tours
12. Clubs & Organizations
13. 2012 23 in Cohort
14. 2013 26 in Cohort
15. The Good From first cohort retained every student to their
junior year at USF Students landing internships at great companies
in Miami and New York city First cohort of 23; 13 graduated in 2014
6 will graduate this year, 4 transferred 5 year graduation rate
82.6% USFs 6 year rate 63%
16. The Not so Good Lack of engagement from some of cohort Low
attendance at tours & speakers Returning students not taking
their role as mentors seriously Age difference of students (18 vs
22) Every student on a different path More active outside the LLC
than in LLC as a way to live in JPH
17. Rebrand EVERYTHING!
18. Rebrand EVERYTHING!
19. Rebrand EVERYTHING!
20. Rethink Recruitment Sent personalized letters to all
qualified students admitted to USF who declared an interest in Mass
Communication Follow up phone call from senior mass com students
encouraging them to check out the LLC Started a blog to showcase
events and student Chose only first semester freshmen with
