Activating the Social Customer

Secrets to Social Business Success

The Social Media Landscape

Today’s DiscussionAn understanding of how activating community fits into the picture for businesses and organizations.

How harnessing social for activating communities ties into existing organizational goals.

Proven tactics to use with each objective that you can start implementing today.

Understanding the Key Performance Indicators in activating community.

Objective: Activating Community

Community Activation + Social

Interactivity naturally drives action.

Closer connection between brand and community.

Pass along rate increases and provides potential for exponential growth of activity.

Timely distribution of messages drives immediate action.

Provide Incentives

Often, people take action because there is an incentive to their involvement.

Provide Pre-Packaged Content

If you aren’t making it easy for your network to share content on your behalf, you are losing opportunities to leverage your community to further bolster your brand.

Share with a Friend Programs

Recommendations from friends are one of the most highly trusted sources for information.Encourage your community to:• Share news• Pass along product

information• Get involved in activities

Ask for UGC of Experiences and Opinions

There’s no better way to showcase products or services than having your network do it for you.

Empower Your Network

Give your community the power to engage and contribute with you and your programs.

Ongoing Program(s) for Repeat Activity

Provide ways to regularly get involved with your brand to increase action and activity.

Measuring Success

Identify specific Key Performance Indicators specific to Activating CommunityRealize that not all metrics matter for every objectiveStart measuring KPIs at start of initiatives to track before, during and post-performance

Comments & RepliesAssess how many people are leaving comments and replies – showing actual interaction with your activity.

EngagementEngagement, or number of interactions, will show that you inspired your community to do something, whether that be a Like, Click, or other interaction.

ViewsViews of your content will measure the number of people seeing and potentially considering the activity you are proposing.

Questions to ask…

• Are there social applications that may work for our business units, goals?

• How should we engage in a dialogue with our customers and provide support?

• How can we be delivering our content, deals, calls to action to followers/customers so that it is more sharable with their networks?

• How can I say that in 140 characters or less?

• Are there technologies that would make this easier?

Where SMMS Comes InSocial is part of the marketing mix:more activity requires more structure.

No one relies on just one network:a social media management system helps manage these.

Increasing need for scalability:Social media management systems are designed specifically to help scale and grow programs.

Get the Full Pocket Guide

• Business Cases for 6 highest

priority business objective

• Content Ideas

• Sample tactics to implement

• Suggested success metrics

• Ideal team member profile

• Real-world examples

@spredfast

spredfast.co

m