Here are just a few of Urban Outfitters’ advertisements. I have chosen to take most of my inspiration from the above double page spread because I like the grunge/pop look and I’d like to create a similar look but perhaps in a more pop like manner. I want to keep mine simple like Urban Outfitters’ adverts just to keep it true to the brand which is indie/grunge/pop.

Urban Outfitters

Lighting Makeup Costume Editing Shot/AngleLight box lighting, direct, no backlight to make background darker

Smokey eye, false lashes, dark lips, sharp/dark brows, dark nails, pale skin

Black top off shoulder with vest strap showing

Make black and white with high contrast

Medium close up, Side on at eye level

Photo plan

Having taken my original photograph in black and white, I played with the brightness and contrast to make it bolder and more in line with Urban Outfitters image. I then changed the mid tone contrast to even out the dark and light areas so that there was some concept of tone in the photo.

One area of my scalp looked sparse due to the lighting and so I used the burn tool to simulate hairs where the light had made them seem non existent. I then went around my brows, eyes and lips with the clone tool to get a bolder, more defined shape which is in line with Urban Outfitters’ models.

I used the spot heal tool to edit out my freckles- this gave my image a more polished, clean appearance. I then selected my chosen logo and saved it onto my computer ready to put on my advert

Next, I inserted my logo and cropped my image to be A4 like most ads in magazines. I then used the quick select tool to bring my model forward and separated the ‘U’ and ‘O’ of the logo so I could fit one letter on each side of the model’s head.