15
By: Adam Kint

Adam Kint - ReviewIT

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ChiTech 2013-14 Business Plan

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Page 1: Adam Kint - ReviewIT

By: Adam Kint

Page 2: Adam Kint - ReviewIT

Have you ever had a Problem Choosing a Product?

V.S =

Page 3: Adam Kint - ReviewIT

Solution

+ =

•Never regret a purchase again

•Compare products side by side to find the right one

•Find the cheapest product around your area

Page 4: Adam Kint - ReviewIT

How does it work?

1. Find a product

2. Scan it

3. Make an informed purchase

Page 5: Adam Kint - ReviewIT

Review IT

• If you are having trouble picking out a product, or even just wanting to learn about one, then just scan the barcode, and BAM!, all of your problems are solved

Page 6: Adam Kint - ReviewIT

Business Model

Adam will sell 1 appand receive $0.91 foreach app sold. Economics of One Unit

Selling Price $2.00 Cost of materials N/A Cost of labor $0.50 Other variable costs $0.59Total COGS/ COSS $1.09Contribution Margin $0.91

Definition of One Unit1 app

Monthly Break Even Units$134.91

= 149.9 ≈ 150 units$0.91

Page 7: Adam Kint - ReviewIT

Market Analysis

Description of Target ConsumerDemographics Geographics

Any person from 17-45, and an income of $25,000+ per year

City of Chicago

Psychographics Buying Patterns

•Are interested in new products•Likes to shop

•Would like to know more about products (40 million customers like to showroom products)•Impulse buyers

Total population of targeted geographic area

Population of target market

2,659,598

Market size(based on

survey)

Target Market Size

Market Statistics

Industry Name: Consumer Services Market Cap: 3.1 billion

1,969,234

921,291

Page 8: Adam Kint - ReviewIT

Promotion and Sales

• Have a website• Earn points • Host scavenger hunts• Donate to charity • Customer of the month

Page 9: Adam Kint - ReviewIT

Competition

Direct• There are several

shopping apps on Google play

Indirect• Shopping website

that give help to shoppers

Why Review IT?1. You can compare items side

by side2. Find the cheapest products in

your area3. Gives products similar to the

ones you scanned4. Accurate reviews

Page 10: Adam Kint - ReviewIT

Qualifications• Enrolled in a NFTE

entrepreneurship class, and is also in Chi-Tech Launch

• Received a 50 for the Future award

• Has very good leadership skills and makes good decisions

• Knows HTML, CSS, and JavaScript

Page 11: Adam Kint - ReviewIT

Sales Projections

Jan Feb Mar Apr May June July Aug Sept Oct Nov Dec0

50100150200250300350400

Units Sold

Units Sold

Total Units3,804

Gross Revenue$7,608.00

Net Profit$1,533.98

Page 12: Adam Kint - ReviewIT

Startup Funds

Item Why Needed CostComputer To write the code and run

the software to create the app

$1000

Marmalade To make the actual app work

$149

Total Startup Expenditures $1,149Emergency Fund $574.50Reserve for Fixed Expenses $404.73Total Startup Investment $2,128.23

Page 13: Adam Kint - ReviewIT

How to Scale Review IT

• Review IT will partner with stores to promote their products, and they will promote Review IT

Page 14: Adam Kint - ReviewIT

The App

Page 15: Adam Kint - ReviewIT