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MASS MEDIA AND TECHNOLOGY
ADDITIONAL READING 3
GROUP MEMBERS
Jashmina Pradhananga Kriti Manandhar Priya Singh Rupesh Shah Sristi Siddhi Bajracharya Vineet Goel
CONTENTS
Students Shall Not Download. Yeah, Sure−Kate Zernike
Don’t Touch That Dial−Madeline Drexler
Conceptual Fruit−Thaisa Frank
All Watched Over by Machines of Loving Grace
−Richard Brautigan Humor
STUDENT SHALL NOT DOWNLOAD. YEAH, SURE.
-KATE ZERNIKE
CONTENTS
About the author Students’ point of view on downloading
music College plans on the issue Views about downloading music Music industry point of view
ABOUT THE AUTHOR
Kate Zernike Correspondent for the New York Times Previously a reporter for The Boston Globe
STUDENTS’ POINT OF VIEW ON DOWNLOADING MUSIC
Illegal but not immoral Taken internet for granted Broadband encourage downloading Blurred lines between right and wrong Lot worse issues to focus on Cool to have them A dollar a song not worth it Form of advertising
COLLEGE PLANS ON THE ISSUE:
Online tutorial to students
A new program to pay for the rights to music
Educate students on what is ok
VIEWS ABOUT DOWNLOADING MUSIC
Agree(Percentages)
Disagree(Percentages)
Not sure(Percentages)
Downloading and then selling music is piracy and should be prohibited; downloading for
personal use is an innocent act and should not be prohibited
75 14 11
If the price of CDs were a lot lower, there would be a lot less downloading off music of the
internet
70 21 9
Musicians and the recording companies should get the full financial benefit of their work
64 17 19
Downloading music off the internet is no different from
buying a used CD or recording music borrowed from a friend.
54 31 15
MUSIC INDUSTRY POINT OF VIEW
Steady rise in internet plagiarism from 1993 to 2003
Common analogy unable to sway students College students biggest downloaders of
internet music Music record industry mainly after sharers
not downloaders
ANY QUERIES???
DON’T TOUCH THAT DIAL-MADELINE DREXLER
CONTENTS
Author introduction Significance of the title Right or wrong??? General assumptions Research on television Violence on television Daniel Anderson’s viewpoint Advice to parents Conclusion
AUTHOR INTRODUCTION
Madeline Drexler Science and Medical journalist Worked in many national publications in the
United States Article appeared in the Boston Globe, a large
daily newspaper in 1991
SIGNIFICANCE OF THE TITLE
Dial refers the control on a radio or television set used for tuning
Simply means don’t touch the remote
RIGHT OR WRONG???
Television acts as a narcotic on children Mesmerize them Stunt their ability to think Displace wholesome activities as book
reading and family discussion
GENERAL ASSUMPTIONS
Tend to blame TV TV impairs a child’s ability to think and to
interpret the world Displaces reading as a form of entertainment Watching TV lowers IQ scores and hinders
school performance
RESEARCH ON TELEVISION
Dangerous to children Hypnotizes them Curbs intellectual development Takes place of loftier pastimes
VIOLENCE ON TELEVISION In %
Programs with Violence 61
Violent Programs
Long term negative consequences of violence 16
Perpetrators as bad characters who go unpunished 45
Perpetrators as attractive characters 40
Violent Scenes
No remorse, criticisms, or penalty for violence 71
Blood and gore 14
Humor 42
Violent Interactions
No physical harm or pain to victim 51
Unrealistically low levels of harm 34
Lethal violence 54
DANIEL ANDERSON’S VIEWPOINT
A psychologist at the University of Massachusetts at Amherst
Important to distinguish television’s impact on children from family and cultural influence
Overlook own roles in shaping children’s minds
Muse upon the meaning of what they see Time spent on watching TV not related to
reading ability
CONTINUED…
Influence of family on children’s reading ability
No link between television exposure and lower IQ
People of lower IQ tend to be lifelong television devotees
Appreciates high school courses on how to “decode” TV
Social impact rather than cognitive impact
ADVICE TO PARENTS
Children are not just passively mesmerized by TV
Think of alternatives to television Find why they watch too much TV
CONCLUSION
Source of enlightenment or a descent into mindlessness
Depends on the choices of lucre-driven executives
ANY QUERIES???
CONCEPTUAL FRUIT -THAISA
FRANK
CONTENT
Author introduction Significance of the title Characters of the story Greta’s character The story Conclusion
AUTHOR INTRODUCTION
Thaisa Frank Teaches at University of San Francisco Practices psychotherapy Extracted from story collection Sleeping in
Velvet (1997)
SIGNIFICANCE OF THE TITLE
Fruit refers to the multimedia Concept of virtual world
CHARACTERS IN THE STORY
Four characters– Greta (Daughter)– Father– Mother– Joel (Son)
GRETA’S CHARACTER
Girl of 16 Couldn’t perform activities as normally as
others Often repeated whatever she heard Went to special school
THE STORY
Father wanted to share about a new site Only Greta showed interest Took her to show where she could make up
streets and bowls of fruit Asked what she wanted Created a street called “Greta’s Street”, a
house called “Greta’s House”
CONTINUED…
Placed bowls in every room Peaches everywhere Eleven windows covered with white curtains Clicked bowls – word peaches appeared Greta expected real peaches to appear Father said - the words remind what they
stand for
CONTINUED…
Didn’t cry but closed her eyes Created a kitchen, a dining room, a living
room, a bedroom, a room for cat But no bathroom – not a real house Smiled the next time when the word peaches
appeared The house could have anything
CONTINUED…
But Greta will never have a house of her own Would live in a group house with people like
her Father hopes the house to be large and as
Greta wanted
CONCLUSION
Multimedia and internet helps to create a virtual world
Helps people to get satisfaction to some extent
ANY QUERIES???
ALL WATCHED OVER BY MACHINES OF LOVING
GRACE-RICHARD BRAUTIGAN
CONTENTS
Author’s introduction About the poem The poem Conclusion
AUTHOR’S INTRODUCTION
Richard Brautigan (1933-1984) Popular U.S. poet and novelist Extracted from The Pill Versus the Springhill
Mine Disaster (1968)
ABOUT THE POEM
Deals with computers Written at the time when electronic
technology was in its early stages Use of refrain
THE POEM
I like to think (andthe sooner the better)
of a cybernetic meadow where mammals and computers
live together in mutuallyprogramming harmony
like pure watertouching clear sky
CONTINUED…
I like to think (right now, please!)
of a cybernetic forestfilled with pines and electronics
where deer stroll peacefullypast computers
as if they were flowerswith spinning blossoms.
CONTINUED…
I like to think (it has to be!)
of a cybernetic ecologywhere we are free of our labors
and joined back to nature,returned to our mammal
brothers and sisters,and all watched over
by machines of loving grace.
CONCLUSION
Balance between technology and nature Dream of a paradise free of labor Machines can take place of man in future
ANY QUERIES???
HUMOUR