Awareness Campaign

Demographic Campaign

Product

CampaignScaling

Campaign“Khusiyon ki

Pahiyan”“ UP me hai baat” “Naari Shakti” “Radio + TV

Advertisement “SLOGAN

CAMPAIGN

khushiyon ki pahiyan would be kind of word of mouth marketing which would easy for the areas mentioned in the case.

This strategy would help in :-•More focus on each customers in the village.•Explaining through videos - Impact of health condition if proper measure is not taken during that time.•A trial use product for the customers.so that trust could be build for the product.•Focus on word of mouth marketing that is more important in such areas.

Advertising strategy in rural areas

•“Uttar pradesh mein hai dum" will be an newspaper advertisement.•The advertisement would focus on the states which is taking initiative for their citizen and improving the health condition of their citizen.•The Campaign would help for other states to grow in the same domain.•Even a nukkad-natak would be arranged for the villagers that would make them understand its importancein collaboration with Naari-Ngo

CrimsonChange

Collect Pads

Insert Coins

On Screen Video Showing howto use

Solar Panel

Isko dabaiye 2 Rs ka Sikka daliye

Pads nikal lijie

Vending Machine

Colour Chart of Vending MachineSpecification

Advertisement of any Crimson change product

• The Machine could be install in three places to increases the visibility

1. Toilet 2. Undergarment shops 3. NGO

• Vending machine would be attached to solar panel as there might be problem of electricity in the village.• An explanatory videos of “how to use the machine” would be attach with the machine , so that whenever someone

start the machine , the video automatically starts making it more easier for the women to make them understand.

What else can be done to lead women to these machines in order to use them?

•In order to increase the number of usage , we could create policy like each one teachone , so that one women bring other women from different and make them aware how the machine work.

•There would be point given to each women and one who is reaching 10 points(teaching10 women) would be awarded prizes from the company.

•Collaborating with primary village schools in creating awareness to use this vending machine in collaboration with Naari-NGO.