Advantage Dainik Bhaskar

India’s Largest Newspaper Group13 States, 66 Editions and 4 Languages.

Size: W - 8.2” x H - 5.8”

Size: W - 8.2” x H - 5.8”

Spread across 13 states with 66 editions in 4 languages,Dainik Bhaskar Group is respected for its ethics and innovation,

making the newspapers credible and content-rich.

TO BE THE LARGESTAND MOST ADMIRED MEDIA BRAND,

ENABLING SOCIO-ECONOMIC CHANGE

13 STATES

66 EDITIONS

4 LANGUAGES

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Size: W - 8.2” x H - 5.8”

Gujarat

Rajasthan

Madhya Pradesh

Maharashtra

Jharkhand

DelhiHaryana

JammuHimachalPradesh

ChandigarhPunjab Uttarakhand

Gujarat

Rajasthan

Madhya Pradesh

Maharashtra

Jharkhand

DelhiHaryana

JammuHimachalPradesh

ChandigarhPunjab Uttarakhand

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DAINIK BHASKAR GROUP’SSUCCESS IS A RESULT OF FINE CONTENT, UNBIASED NEWS,

CONSTANT READER INTERACTION AND FEEDBACK.

India’s Largest Newspaper Group

Source: IRS 12 Q4

Dainik BhaskarGroup

197

Dainik JagranGroup

193

TOIGroup

172

HT MediaGroup

163

MalayalaManorama

98

AIR figs (lakhs)

Size: W - 8.2” x H - 5.8”

What makes Dainik Bhaskarconnect with readers

Highlights positive values that have driven India’s growth and aspirations.

Unbiased courageous journalism.

Inclusively working in coverage areas to bring about socio-economic change.

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Dainik Bhaskar:ahead of the curve

• Published in 36 editions & 159 sub-editions

• Adapted to the colloquial tastes and needs of each market

• Continuous reader feedback through reader panels and in-house surveys

• Constant reader-centric improvements keep it ahead of time

Size: W - 8.2” x H - 5.8”

Dainik Bhaskarkeeps the reader ahead

An armyof 3,700

journalists

Contentsyndication

from theworld’s best

KBAmachine

The KBA machine prints 85,000 copies per hour

which enhances the reading and visual experience by

printing sharper and crisper images as well as text.

Relevant content from leading magazines is

shared with the readers, giving them an edge

over the rest.

Wider coverage with a network of journalists across

the country, allowing a far deeper understanding.

Size: W - 8.2” x H - 5.8”

Dainik Bhaskar

95.61

Dainik Jagran

85.45

The Timesof India

74.16

HindustanTimes

60.19

Daily Thanthi

45.32

Dainik Bhaskar is the preferrednewspaper of urban India

Source: IRS 12 Q4

Size: W - 8.2” x H - 5.8”

AIR figs (lakhs)

Population: 7.25 croreUrban population: 2.00 crore (27.63%)Rural population: 5.25 crore (72.37%)

City populationBhopal: 23.68 lakhsIndore: 32.72 lakhs

Jabalpur: 10.54 lakhsGwalior: 20.30 lakhs

Literacy: 70.60%GSDP: USD 65.7 billion

Source: Census 2011/Ibef.orgCMIE (GSDP at current prices, 2011-12)

MADHYA PRADESH

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Dainik Bhaskar - 36.98 lakh readers

Dainik Bhaskar - the preferrednewspaper in Madhya PradeshPatrika 18.44Nai Duniya+Nav Dunia 13.59Dainik Jagran 3.93Raj Express 3.58Hari Bhoomi 1.86

MADHYA PRADESH

Size: W - 8.2” x H - 5.8”

Source: IRS 12 Q4

AIR figs (lakhs)

MADHYA PRADESH

92%more SEC A readers in Bhopal

87%more SEC A readers in Indore

155%more SEC A readers in Gwalior

People withhigh spendingpower readDainik Bhaskar

2.73 lakhmore SEC AB readersthan 5 other newspapersput together

Source: IRS 12 Q4 AIR

Size: W - 8.2” x H - 5.8”

MADHYA PRADESH


26.8 lakhpeople read only

Dainik Bhaskar

Dainik Bhaskar has

72%sole readers inMadhya Pradesh

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MADHYA PRADESH

Dainik Bhaskar:The choice of young adults

13.02 lakh

readersin the 20-35 age group


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MADHYA PRADESH

The affluent readersof Madhya Pradesh

prefer Dainik Bhaskar

Source: IRS 12 Q4

Size: W - 8.2” x H - 5.8”

DainikBhaskar

9.73

NaiDuniya

3.26

+Nav

Dunia

Patrika

4.13

NavaBharat

0.24

RajExpress

0.54

Dainik Jagran

0.65

HariBhoomi

0.42

AIR figs (lakhs) MHI Rs. 10,001+

Map not to scaleSource: Census 2011/Ibef.orgCMIE (GSDP at current prices, 2011-12)


City populationBilaspur: 26.62 lakhsRaipur: 40.62 lakhsBhilai: 6.25 lakhs

Jagdalpur: 1.25 lakhs

Literacy: 71%GSDP: USD 28.2 billion

CHHATTISGARH

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CHHATTISGARH

Readers in Chhattisgarhprefer Dainik Bhaskar

Source: IRS 12 Q4

Size: W - 8.2” x H - 5.8”

Dainik Bhaskar

Hari Bhoomi

Nava Bharat6.17

8.95

8.99

AIR figs (lakhs)

CHHATTISGARH

Dainik Bhaskar:The choice of SEC AB

Hari Bhoomi

1.93Dainik Bhaskar

2.03Nava Bharat

1.27

Source: IRS 12 Q4

Size: W - 8.2” x H - 5.8”

AIR figs (lakhs)

CHHATTISGARH

Dainik Bhaskarhas more learnedreaders

1.36

1.27

0.94

DainikBhaskar

HariBhoomi

Nava Bharat

Source: IRS 12 Q4

Size: W - 8.2” x H - 5.8”

AIR figs (lakhs) urban Chhattisgarh, graduate and above

CHHATTISGARH

Two-thirds ofDainik Bhaskarreaders do notread any other

newspaper

Dainik Bhaskar has

66%sole readers inChhattisgarh

Source: IRS 12 Q4

Size: W - 8.2” x H - 5.8”

CHHATTISGARH

The young adults of Chhattisgarhprefer Dainik Bhaskar


4.55 lakh


Size: W - 8.2” x H - 5.8”

CHHATTISGARH

DainikBhaskar

1.38

HariBhoomi

1.03

NavaBharat

0.79

NaiDuniya

0.51

Patrika

0.39

The affluent readersof Chhattisgarh prefer

Dainik Bhaskar

Source: IRS 12 Q4

Size: W - 8.2” x H - 5.8”


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City populationJaipur: 66.26 lakhs

Jodhpur: 36.87 lakhsKota: 19.51 lakhs

Bikaner: 23.63 lakhs


RAJASTHAN

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RAJASTHAN

The most preferred newspaperof urban readers

57% of Dainik Bhaskar readersbelong to urban Rajasthan

Source: IRS 12 Q4

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Dainik Bhaskar 35.29Rajasthan Patrika 32.98

AIR figs (lakhs)

RAJASTHAN

The only non-metro Hindi newspaperwith 10 lakh + readers in a city

A 30% lead overRajasthan Patrika

10,00,000+


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RAJASTHAN

Dainik Bhaskar has1.9 lakh more readers in the

top 4 cities of Rajasthan

Source: IRS 12 Q4

Size: W - 8.2” x H - 5.8”

Dainik Bhaskar

Rajasthan Patrika14.89

16.79 JaipurJodhpur

KotaBikaner

AIR figs (lakhs)

RAJASTHAN

36 lakhDainik Bhaskarreaders do notread any other

newspaper

Dainik Bhaskar has

58%sole readers inRajasthan


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Dainik Bhaskar

Delhi

Bathinda

Hisar

Faridabad

Panipat

Amritsar

Jalandhar

Ludhiana

Haryana

PunjabPunjab

Dainik Bhaskar

Dainik Bhaskar

Dainik Bhaskar &Business Bhaskar


Dainik Bhaskar


Dainik Bhaskar


Chandigarh

Haryana

Chandigarh

CHANDIGARH,PUNJAB & HARYANA

Size: W - 8.2” x H - 5.8”

Punjab Kesari

3.06Dainik Bhaskar

4.93Dainik Jagran

2.89

61% more SEC-A readers inChandigarh, Punjab and Haryana

Source: IRS 12 Q4

CHANDIGARH, PUNJAB & HARYANA

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AIR figs (lakhs)


The young adults ofChandigarh, Punjab & Haryana



8.83 lakh


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The affluent readersof Chandigarh,

Punjab & Haryanaprefer Dainik Bhaskar

DainikBhaskar

7.93

DainikJagran

6.07

PunjabKesari

6.36

AmarUjala

1.03

Source: IRS 12 Q4

Size: W - 8.2” x H - 5.8”




City populationPanipat: 12.05 lakhs

Hisar: 17.43 lakhsFaridabad: 18.09 lakhs

Literacy: 76.64%GSDP: USD 64.4 billion Hisar

Faridabad

Panipat

Haryana


Dainik Bhaskar

Dainik Bhaskar

Haryana

HARYANA

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HARYANA

27%lead over the closest competitor

Dainik Bhaskar has beenleading for over a decade,right from day one

Source: IRS 12 Q4

Size: W - 8.2” x H - 5.8”

Dainik Bhaskar 12.82Dainik Jagran 10.06Punjab Kesari 9.75The Tribune 1.46

AIR figs (lakhs)

HARYANA

More thantwo-thirds of

Dainik Bhaskarreaders do notread any other

newspaper

Dainik Bhaskar has

67%sole readers inHaryana

Source: IRS 12 Q4

Size: W - 8.2” x H - 5.8”

HARYANA

The young adults of Haryanaprefer Dainik Bhaskar


5.11 lakh


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HARYANA

The affluent peopleof Haryana prefer

Dainik Bhaskar

Source: IRS 12 Q4

Size: W - 8.2” x H - 5.8”

DainikBhaskar

4.44

DainikJagran

3.78

PunjabKesari

2.92

AmarUjala

0.62


Size: W - 8.2” x H - 5.8”

Dainik Bhaskar

Bathinda

Amritsar

Jalandhar

Ludhiana

PunjabPunjab

Dainik Bhaskar





City populationAmritsar: 24.90 lakhsJalandhar: 21.93 lakhsLudhiana: 34.98 lakhsBhatinda: 13.88 lakhs


PUNJAB

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PUNJAB

4.24

3.92

3.32

1.171.04

Dainik Bhaskar

PunjabKesari

DainikJagran

Jagbani Ajit TheTribune

1.04

Source: IRS 12 Q4

Size: W - 8.2” x H - 5.8”

AIR figs (lakhs)

Jalandhar, Amritsar and Ludhiana,the top 3 cities of Punjab,


PUNJAB

The affluent readers ofJalandhar, Amritsar

and Ludhiana preferDainik Bhaskar

Source: IRS 12 Q4

Dainik Bhaskar

1.27

PunjabKesari

1.11

DainikJagran

0.66

TheTribune

0.61

HindustanTimes

0.59

Ajit

0.44

Jagbani

0.32

TOI

0.27

Size: W - 8.2” x H - 5.8”

AIR figs (lakhs) SEC A

PUNJAB

Source: IRS 12 Q4

Size: W - 8.2” x H - 5.8”

Dainik Bhaskar has

86%sole readers inPunjab

More thanfour-fifths of

Dainik Bhaskarreaders do notread any other

newspaper

Map not to scale

CHANDIGARH

Source: Census 2011/Ibef.org

ChandigarhChandigarhDainik Bhaskar

Population: 10.55 lakhsUrban population: 10.26 lakhs (97.25%)

Rural population: 0.28 lakhs (2.75%)

Literacy: 86.05%

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CHANDIGARH

Dainik Bhaskar continues to bethe most preferred newspaper

in Chandigarh

Source: IRS 12 Q4

Size: W - 8.2” x H - 5.8”

Dainik Bhaskar 1.70The Tribune 1.02Hindustan Times 0.94Amar Ujala 0.73Punjab Kesari 0.38Dainik Jagran 0.16

AIR figs (lakhs)

Size: W - 8.2” x H - 5.8”

CHANDIGARH

Dainik Bhaskar has

55%sole readers in

Chandigarh

Source: IRS 12 Q4

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City populationDhanbad: 26.84 lakhsRanchi: 29.14 lakhs

Jamshedpur: 13.37 lakhs


JHARKHAND

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JHARKHAND

Dainik Bhaskaroffers a focusedurban reach

74%

65%

62%

Dainik Bhaskar

DainikJagran

PrabhatKhabar

55%Hindustan

Source: IRS 12 Q4 AIR (% proportion of urban readers)

Size: W - 8.2” x H - 5.8”

JHARKHAND

2.36Hindustan

2.80Prabhat Khabar

2.53Dainik Bhaskar Most preferred

by the affluentreaders

In the top 3 cities of Ranchi, Jamshedpur & Dhanbad

Source: IRS 12 Q4

AIR figs (lakhs) SEC AB

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THE DAINIK BHASKAR GROUPINITIATIVES

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In its golden jubilee year the Dainik Bhaskar group instituted

the “India Pride Awards”, the first ever awards to honour the

PSUs of India, for excellence. These one-of-a-kind awards follow

the processes of self-nomination and stringent jury selection.

ICRA, the rating agency; acts as our ‘Knowledge partners’.

India Pride Awards has been presided over by luminaries like

Shri. P. Chidambaram, Shri. Pranab Mukherjee, Shri. Montek

Singh Ahluwalia and Dr. M. Veerappa Moily.

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The Dainik Bhaskar Women of the Year Awards is an initiative to

recognize the power of women in India. The Group believes in

woman empowerment and improving their status in the country.

This award appreciates achievements and extraordinary success,

as well as commendable work performed by women in their

respective fields.

The award has seen over 1,500 women participating across

4 categories: Social & Public Service, Arts & Culture, Business

and Professional.

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Junior Editor aims to encourage the habit of reading

newspapers among the younger generation, by increasing

their involvement with the newspaper. 10 states, 42 cities

and 592 schools participated in it and 67,130 newspapers

were submitted.

Junior Editor is listed in the Guinness Book of World Records,

Limca Book of Records as well as the India Book of Records.

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CSR ACTIVITIES

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An editorial and readers initiative.

“Jal Satyagrah”, Jal Hai toh Kal Hai (Water Movement - if there

is water, there is tomorrow) aims at motivating readers to save

15% of water from their daily usage.

To promote this cause, the group had also undertaken

various activities and organized a conference with experts

from UNICEF, UNESCO and the International Commission

on Irrigation and Drainage.

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With the objective of enhancing greenery, the Dainik Bhaskar Group

initiated a plantation drive, which encourages people to plant at least

one sapling in their lifetime. The campaign, "Ek Ped Ek Zindagi", is

spread across Madhya Pradesh, Chhattisgarh, Rajasthan, Jharkhand,

Chandigarh, Punjab, Haryana, Gujarat and Maharashtra.

In order to enhance the effectiveness of the campaign, Dainik Bhaskar

initiated a “Green Ambulance” where people call the Dainik Bhaskar

team to plant trees in their locality. The group has planted more than

2.36 lakh trees and aims to plant more than 25 lakh more trees.

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Parinda - The Save Birds Campaign

The Dainik Bhaskar Group launched “Parinda” (Save Birds)

campaign to motivate readers to provide water and food to

birds during the summer. When the summer temperature

reaches 46-47 degrees, thousand of birds die due to lack of

drinking water and grains to eat.

The group came up with specially designed earthen pots

to hold water and grains. ‘Sikoras’ (earthen pots) were made

in consultation with the forest department & ornithologists.

These were distributed free of cost to readers who were

encouraged to keep them at their windows.

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TECHNOLOGY @THE DAINIK BHASKAR GROUP

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The KBA Machine

World-class, state-of-the-art printing infrastructure.

An installed capacity of approximately 85,000 copies

per hour. The machine helps enhance the reading and

visual experience.

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A matrix for editorial and advertising

A web-based system providing seamless collaboration of

resources on a single platform. Launched in 4 languages at

80 locations of the Dainik Bhaskar Group.

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ZONE CONTACT

North +91 12 0302 2600

West +91 22 3988 8840

East +91 33 4006 2538

South +91 80 3912 8700

Email: [email protected]

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Education

Advantage Dainik Bhaskar