Advertising Techniques

Beauty Appeal

Celebrity Endorsement

Escape

Lancôme uses this advert to reinforce how the product could make you look. The woman’s face next to the product makes the audience believe it and want to look like that themselves.

Using celebrity endorsement for advertisement makes the general public want to be like them. So using this product with a well-known celebrity generates a lot of fan based customers.

Independence/Individuality

Intell igence

Holiday adverts use bright, sunny places like this beach to show what the holiday would be like if you went on their holiday. The two people on the tree show how relaxing and fun the holiday could be; Makes the public want to escape reality.

Shows how everyone is difference and can be as successful as the next person.

The car advert makes the public think that buying this car they can become a smart individual.

Lifestyle

Nurture

Peer Approval

This lifestyle advert tells you that the phone is part of your. It needs to be part of your life. A phone which helps with everyday life; a phone which connects with your life.

Nurture adverts make a sense of sorrow to the public. It shows what life is like for an individual or group of people or animal welfare. They know that you ant to help.

Rebel

Rhetorical Question

Peer approval shown in the latest carling advert is where a whole group of people are telling you to use a product because you have earned it.

A company which is making you feel: by using the product you are different from everyone else. Be stupid and use our products.

Scientif ic / Statistical Claim

Unfinished Comparison / Claim

A rhetorical question makes the audicance think about the question but they know they have no choice. They know before you see it you want to help.

The advert claims that it has many benefits towards using the product.

Adverts don’t claim to be anything special because they know the public can trust them with what they are producing and distributing.