Advertising techniques

Advertising Techniques

Beauty Appeal

Celebrity Endorsement

Escape

Encourages women to be like celebrities as they think they’ll look as attractive as the celebrity in the advert.This can be convincing as no one would act in an advert for something they don’t like.

People like the celebrity and want to follow their lifestyle. So they are tempted into buying the product.

The landscape is supposed to appear relaxing as people may not like the cold and rain of the UK. It is also a way to take their mind off of work and rest.

http://www.google.co.uk/imgres?q=beauty+appeal+advert&num=10&hl=en&safe=active&bih=908&biw=1280&gbv=2&tbm=isch&tbnid=jjJ7k3ge9_J7TM:&imgrefurl=http://www.carina100.com/2010_06_01_archive.html&docid=_ndto9UbyBCP3M&imgurl=http://2.bp.blogspot.com/_8FJ3rtf5ffY/TBvANPYg8OI/AAAAAAAAA10/wX-iADJURQM/s640/airbrushed%2BJulia%2BRoberts%2BLancome%2Badvert.jpg&w=590&h=393&ei=aVLYT5HuOM-08QOrzOmCAw&zoom=1&iact=hc&vpx=533&vpy=151&dur=181&hovh=183&hovw=275&tx=147&ty=113&sig=111307299590553427522&page=1&tbnh=131&tbnw=162&start=0&ndsp=35&ved=1t:429,r:3,s:0,i:81

http://www.google.co.uk/imgres?q=celebrity+endorsement+adverts&hl=en&safe=active&gbv=2&biw=1280&bih=908&tbm=isch&tbnid=CiSnTXYDjEpWIM:&imgrefurl=http://en.paperblog.com/top-7-weird-celebrity-endorsements-187867/&docid=0eOBRT57uPLXLM&imgurl=http://m5.paperblog.com/i/18/187867/top-7-weird-celebrity-endorsements-L-E75t7T.jpeg&w=500&h=333&ei=21LYT7L6GIfu8AOyt8WaAw&zoom=1&iact=hc&vpx=570&vpy=452&dur=728&hovh=183&hovw=275&tx=140&ty=92&sig=111307299590553427522&page=1&tbnh=131&tbnw=167&start=0&ndsp=37&ved=1t:429,r:18,s:0,i:126

http://www.google.co.uk/imgres?q=celebrity+endorsement+adverts&hl=en&safe=active&gbv=2&biw=1280&bih=908&tbm=isch&tbnid=v9bU_0-B_8XabM:&imgrefurl=http://celebrity-jazz.blogspot.com/2010/04/cultural-implications-of-celebrity_30.html&docid=jTFLR9fbKsI6bM&imgurl=http://2.bp.blogspot.com/_yrgo5K8nwEg/S9rmbj8jvQI/AAAAAAAAAAs/NeZLwgK55UY/s1600/georgeclooney.jpg&w=300&h=217&ei=21LYT7L6GIfu8AOyt8WaAw&zoom=1&iact=hc&vpx=299&vpy=155&dur=1009&hovh=173&hovw=240&tx=80&ty=84&sig=111307299590553427522&page=1&tbnh=128&tbnw=185&start=0&ndsp=37&ved=1t:429,r:1,s:0,i:73

http://www.google.co.uk/imgres?q=bounty+adverts&hl=en&safe=active&gbv=2&biw=1280&bih=908&tbm=isch&tbnid=Jj35kb9et0TWtM:&imgrefurl=http://tripwow.tripadvisor.com/slideshow-photo/02-dan-recreating-a-bounty-advert-by-travelpod-member-mattmcshane-bowen-australia.html?sid=11522292&fid=tp-2&docid=NK-B13352M4RTM&imgurl=http://images.travelpod.com/tw_slides/ta00/afd/0f4/dan-recreating-a-bounty-advert--bowen.jpg&w=550&h=413&ei=W1PYT5ToCcm_8wOG28CJAw&zoom=1&iact=hc&vpx=663&vpy=143&dur=7552&hovh=194&hovw=259&tx=151&ty=99&sig=111307299590553427522&page=1&tbnh=125&tbnw=166&start=0&ndsp=30&ved=1t:429,r:3,s:0,i:79

Independence/Individuality

Intelligence

Lifestyle

Makes you think you’ll have more identity.

Makes you think your life will be better if you own this item.

This car is environmentally friendly, cheap to fuel up, does not require road tax and can park in more places. It can be expensive to buy at first but will be cheaper to maintain.

http://www.google.co.uk/imgres?q=Strong+Independent+adverts&hl=en&safe=active&sa=X&gbv=2&biw=1280&bih=908&tbm=isch&tbnid=ngfX03l5hGe1yM:&imgrefurl=http://fringereport.wordpress.com/2011/09/&docid=YmqMGpyvh7r0ZM&imgurl=http://fringereport.files.wordpress.com/2011/09/19-festival-poster-landscape-w-dates.jpg&w=1000&h=713&ei=5S_bT7GxK8nB8gPnzICPCw&zoom=1&iact=hc&vpx=819&vpy=467&dur=5415&hovh=189&hovw=266&tx=151&ty=81&sig=109019032399284290851&page=2&tbnh=175&tbnw=219&start=34&ndsp=26&ved=1t:429,r:14,s:34,i:223

http://www.google.co.uk/imgres?q=smart+advert&hl=en&safe=active&gbv=2&biw=1280&bih=908&tbm=isch&tbnid=U2YoeQpEx5e3zM:&imgrefurl=http://jalopnik.com/smart-four-two/&docid=XP4wKf9RbkP8xM&imgurl=http://cache.jalopnik.com/assets/images/12/2008/12/Smart_Honda__Advert.jpg&w=600&h=764&ei=LTXbT9m5K4ru8AO00p3ICw&zoom=1&iact=hc&vpx=169&vpy=115&dur=4369&hovh=253&hovw=199&tx=112&ty=134&sig=109019032399284290851&page=1&tbnh=129&tbnw=101&start=0&ndsp=32&ved=1t:429,r:0,s:0,i:70

http://www.google.co.uk/imgres?q=apple+iphone+adverts&hl=en&safe=active&gbv=2&biw=1280&bih=908&tbm=isch&tbnid=8sK8L7BW7xEQqM:&imgrefurl=http://designrfix.com/inspiration/inspirational-apple-iphone-artwork&docid=kiyF5-zJRjW8NM&imgurl=http://cdn.designrfix.com/wp-content/uploads/2009/12/apple-iphone-art-19.jpg&w=500&h=375&ei=tFPYT8CGCMbg8gPZsdSnAw&zoom=1&iact=hc&vpx=331&vpy=145&dur=2121&hovh=194&hovw=259&tx=130&ty=109&sig=111307299590553427522&page=1&tbnh=130&tbnw=173&start=0&ndsp=30&ved=1t:429,r:1,s:0,i:73

Nurture

Peer Approval

Rebel

Talks about donating to endangered animals and poverty bound countries and communities.

Encourages you to drink alcohol and get drunk.

Wearing these jeans make you a cheeky rebel.

http://www.google.co.uk/imgres?q=wwf+adverts&hl=en&safe=active&gbv=2&biw=1280&bih=908&tbm=isch&tbnid=9LDrtcob9zojJM:&imgrefurl=http://www.frederiksamuel.com/blog/2009/01/wwf-4.html&docid=BRapNnLUlz9IyM&imgurl=http://www.frederiksamuel.com/blog/images/wwf_planet_1.jpg&w=786&h=525&ei=BVTYT7vhMdPc8gOZ74idAw&zoom=1&iact=hc&vpx=962&vpy=11&dur=321&hovh=183&hovw=275&tx=205&ty=117&sig=111307299590553427522&page=1&tbnh=103&tbnw=154&start=0&ndsp=30&ved=1t:429,r:5,s:0,i:85

http://www.google.co.uk/imgres?q=strongbow+advert&hl=en&safe=active&gbv=2&biw=1280&bih=908&tbm=isch&tbnid=aODqY01Au1V1lM:&imgrefurl=http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=14502&docid=ykdjNvNasPXr3M&imgurl=http://www.utalkmarketing.com/pages/fsImageResize.aspx%3Ffname%3D../UTMImages/2/Strongbow_Bowtime.jpg%26w%3D352%26h%3D249&w=258&h=248&ei=rlTYT-TaKM2g8gPAwIygAw&zoom=1&iact=hc&vpx=527&vpy=143&dur=478&hovh=198&hovw=206&tx=102&ty=117&sig=111307299590553427522&page=1&tbnh=129&tbnw=131&start=0&ndsp=30&ved=1t:429,r:2,s:0,i:76

http://www.google.co.uk/imgres?q=diesel+adverts&hl=en&safe=active&gbv=2&biw=1280&bih=908&tbm=isch&tbnid=yQEzgl2a3jd4LM:&imgrefurl=http://www.guardian.co.uk/media/2010/jun/30/diesel-asa-advertising&docid=X5hFyyHSczdJtM&imgurl=http://static.guim.co.uk/sys-images/Media/Pix/pictures/2010/6/29/1277832190229/Diesel-ad-banned-by-the-A-006.jpg&w=460&h=276&ei=-VbYT6SSNeSU0QXGt62wBA&zoom=1&iact=hc&vpx=516&vpy=155&dur=986&hovh=174&hovw=290&tx=160&ty=86&sig=111307299590553427522&page=1&tbnh=103&tbnw=172&start=0&ndsp=30&ved=1t:429,r:2,s:0,i:76

Rhetorical Question

Scientific / Statistical Claim

Unfinished Comparison / Claim

The advert talks about abuse or guilt and attempts to make people donate to reduce to problem.

This is proven from a survey to work better than another product or brand of product.

This involves a company making a claim, with no scientific evidence or comparison to another company.

http://www.google.co.uk/imgres?q=nspcc+advert&hl=en&safe=active&biw=1280&bih=908&gbv=2&tbm=isch&tbnid=luyd9SE76unByM:&imgrefurl=http://www.flickr.com/photos/elly_hudson/5405460422/&docid=Eg2bn5DD6VPxAM&imgurl=http://farm6.staticflickr.com/5171/5405460422_388f620bee.jpg&w=480&h=360&ei=alXYT_fbFIvU8QOs_K2BAw&zoom=1&iact=hc&vpx=832&vpy=295&dur=35&hovh=194&hovw=259&tx=120&ty=105&sig=111307299590553427522&page=1&tbnh=129&tbnw=174&start=0&ndsp=30&ved=1t:429,r:10,s:0,i:103

http://www.google.co.uk/imgres?q=statistics+advert&hl=en&safe=active&gbv=2&biw=1280&bih=908&tbm=isch&tbnid=2gG6F6rw_l81uM:&imgrefurl=http://www.makeupsavvy.co.uk/2011/02/which-beauty-ads-do-you-trust.html&docid=jDrNvPcc145gFM&imgurl=http://3.bp.blogspot.com/_98-vwLlnfhk/TVLDfvjXCFI/AAAAAAAADOk/a_mdU2nL2No/s1600/IMG_1096.JPG&w=1200&h=1600&ei=zVXYT-HhFtTa8QPl143BAw&zoom=1&iact=hc&vpx=1043&vpy=459&dur=168&hovh=259&hovw=194&tx=142&ty=115&sig=111307299590553427522&page=2&tbnh=176&tbnw=131&start=23&ndsp=27&ved=1t:429,r:16,s:23,i:198

http://www.google.co.uk/imgres?q=michelin+tires+advert&hl=en&safe=active&gbv=2&biw=1280&bih=908&tbm=isch&tbnid=QFb7yPSh9iC4HM:&imgrefurl=http://www.funnycommercialsworld.com/michelin-ad-campaign-the-right-tire-changes-everything-save-on-fuel-2217.html&docid=GXBEDdW0T9vGEM&imgurl=http://www.funnycommercialsworld.com/wp-content/uploads/2009/10/Michelin-Man.jpg&w=560&h=340&ei=YVbYT8rVAszq8QP_6rj_Ag&zoom=1&iact=hc&vpx=160&vpy=154&dur=403&hovh=175&hovw=288&tx=149&ty=67&sig=111307299590553427522&page=1&tbnh=104&tbnw=172&start=0&ndsp=35&ved=1t:429,r:0,s:0,i:70

Education

Advertising techniques